United Kingdom (UK) Mother's Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics, 2024 Update

The UK Mother's Day 2024 report forms part of the analyst's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Mother's Day. The report analyses the major players, the main trends, and consumer attitudes.

The proportion of UK consumers that participated in Mother’s Day has increased this year, but those spending on the event fell. This has largely been driven by consumers choosing to spend time with their families rather than on gifts for the occasion, with the proportion of those who sent or bought flowers having decreased. This decline in gifting occurred despite 17.0% of consumers stating they felt financially better off or the same compared to 2023, indicating that the fall in spending is more due to a rejection of the commercial nature the event has taken on than consumers not deeming it an important event.

Scope

• Mother's Day participation penetration increased while shopper penetration, retail penetration and leisure penetration all decreased against 2023.
• The proportion of Mother's Day spending on retail decreased in 2024, as consumers focused on spending time with loved ones.
• Quality was the most important factor in retailer selection for food & drink in 2024, with Marks & Spencer being the most popular choice with consumers switching from their usual retailer.

Reasons to Buy

• Identify the key retailers used by consumers to purchase Mother's Day products across various categories, and what drives consumers to shop with these retailers
• Understand the most appealing Mother's Day categories shopped for by consumers in 2024
• Understand which channels used by consumers are the most popular when shopping for Mother's Day products