The North America Hair Styling Tools Market would witness market growth of 4.2% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 1,17,523.5 thousand units, showcasing a growth of 15.1% (2020-2023).
In the market, commercial applications play a significant role in serving the needs of professional stylists, salons, and spas. Commercial-grade hair styling tools are designed to withstand frequent use and deliver consistent, high-quality results to meet the demands of a diverse clientele. These tools encompass a wide range of products, including hair dryers, straighteners, curling irons, and specialty styling tools, each tailored to specific styling techniques and preferences. Hence, the total demand of these tools in the commercial applications in the US Market was 87,948.5 thousand units in 2023.
The US market dominated the North America Hair Styling Tools Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $11,939 million by 2031. The Canada market is experiencing a CAGR of 6.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 5.7% during (2024 - 2031).
The adoption of hair styling tools has significantly increased in recent years, driven by various factors that have reshaped consumer grooming habits and preferences. For example, the beauty and personal care industry has experienced substantial growth, fuelled by rising disposable incomes, changing lifestyle trends, and increased emphasis on personal grooming. As a result, consumers are increasingly investing in these tools as part of their grooming routines to achieve salon-quality results at home.
Social media platforms, particularly Instagram, YouTube, and TikTok, have become influential platforms for beauty trends and tutorials. Beauty influencers and content creators share tips, tutorials, and product recommendations, influencing consumer behaviour and driving demand for these showcased in their content. Also, the availability of such tools through online retail channels, brick-and-mortar stores, and beauty salons has made them more accessible to consumers.
North America is home to diverse cultures and fashion trends, leading to a high demand for such tools that enable individuals to achieve a wide range of hairstyles and looks. Consumers in North America often seek to emulate celebrity hairstyles, runway trends, and beauty influencer looks, driving the demand for these tools that facilitate versatile styling options. By 2025, retail e-commerce revenues are projected to reach US$40.3 billion. Thus, the expansion of the e-commerce sector is driving the market’s growth.
Based on Application, the market is segmented into Commercial, and Household. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Specialty Stores, and Others. Based on Product, the market is segmented into Hair Dryer, Hot Brushes, Crimpers & Wavers, Hair Clippers, Hot Rollers, Multistylers, Curling Irons, Hair Straightener, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
In the market, commercial applications play a significant role in serving the needs of professional stylists, salons, and spas. Commercial-grade hair styling tools are designed to withstand frequent use and deliver consistent, high-quality results to meet the demands of a diverse clientele. These tools encompass a wide range of products, including hair dryers, straighteners, curling irons, and specialty styling tools, each tailored to specific styling techniques and preferences. Hence, the total demand of these tools in the commercial applications in the US Market was 87,948.5 thousand units in 2023.
The US market dominated the North America Hair Styling Tools Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $11,939 million by 2031. The Canada market is experiencing a CAGR of 6.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 5.7% during (2024 - 2031).
The adoption of hair styling tools has significantly increased in recent years, driven by various factors that have reshaped consumer grooming habits and preferences. For example, the beauty and personal care industry has experienced substantial growth, fuelled by rising disposable incomes, changing lifestyle trends, and increased emphasis on personal grooming. As a result, consumers are increasingly investing in these tools as part of their grooming routines to achieve salon-quality results at home.
Social media platforms, particularly Instagram, YouTube, and TikTok, have become influential platforms for beauty trends and tutorials. Beauty influencers and content creators share tips, tutorials, and product recommendations, influencing consumer behaviour and driving demand for these showcased in their content. Also, the availability of such tools through online retail channels, brick-and-mortar stores, and beauty salons has made them more accessible to consumers.
North America is home to diverse cultures and fashion trends, leading to a high demand for such tools that enable individuals to achieve a wide range of hairstyles and looks. Consumers in North America often seek to emulate celebrity hairstyles, runway trends, and beauty influencer looks, driving the demand for these tools that facilitate versatile styling options. By 2025, retail e-commerce revenues are projected to reach US$40.3 billion. Thus, the expansion of the e-commerce sector is driving the market’s growth.
Based on Application, the market is segmented into Commercial, and Household. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Specialty Stores, and Others. Based on Product, the market is segmented into Hair Dryer, Hot Brushes, Crimpers & Wavers, Hair Clippers, Hot Rollers, Multistylers, Curling Irons, Hair Straightener, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- The Procter & Gamble Company
- Conair LLC (American Securities LLC)
- Wahl Clipper Corporation
- Helen of Troy Limited
- Spectrum Brands Holdings, Inc.
- Dyson Limited
- Havells India Ltd.
- Koninklijke Philips N.V
- Panasonic Holdings Corporation
- Coty, Inc.
Market Report Segmentation
By Application (Volume, Thousand Units, USD Billion, 2020-2031)- Commercial
- Household
- Hypermarkets & Supermarkets
- Online
- Specialty Stores
- Others
- Hair Dryer
- Hot Brushes
- Crimpers & Wavers
- Hair Clippers
- Hot Rollers
- Multistylers
- Curling Irons
- Hair Straightener
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Hair Styling Tools Market by Application
Chapter 5. North America Hair Styling Tools Market by Distribution Channel
Chapter 6. North America Hair Styling Tools Market by Product
Chapter 7. North America Hair Styling Tools Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- The Procter & Gamble Company
- Conair LLC (American Securities LLC)
- Wahl Clipper Corporation
- Helen of Troy Limited
- Spectrum Brands Holdings, Inc.
- Dyson Limited
- Havells India Ltd.
- Koninklijke Philips N.V
- Panasonic Holdings Corporation
- Coty, Inc.
Methodology
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