The Latin America, Middle East and Africa Hair Styling Tools Market would witness market growth of 6.8% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 57,472.1 thousand units, showcasing a growth of 9.1% (2024-2031).
The online distribution channel has become increasingly prominent in the market, offering consumers unparalleled convenience and accessibility in purchasing hair styling products. Through online platforms such as e-commerce websites and mobile applications, customers have access to a vast array of hair styling tools from various brands, often with detailed product descriptions, reviews, and ratings to aid in decision-making. In terms of volume, the online distribution channel registered 5,148.79 thousand units sales of these tools in 2023 in Brazil.
The Brazil market dominated the LAMEA Hair Styling Tools Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,710.5 million by 2031. The Argentina market is showcasing a CAGR of 7.4% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.3% during (2024 - 2031).
Sustainability is a growing trend in the beauty industry, and the market is no exception. Consumers increasingly seek sustainable and eco-friendly alternatives, driving demand for such tools made from recycled materials, biodegradable components, and energy-efficient technologies. Manufacturers respond by incorporating sustainable practices into their product development processes, such as eco-friendly packaging and energy-efficient manufacturing methods.
Infrared heat technology is also an innovative feature incorporated into these tools to penetrate the hair shaft more deeply, drying hair from the inside out and reducing heat damage. By emitting infrared heat waves, these tools can dry hair more quickly and efficiently while minimizing the risk of overexposure to heat. Infrared heat technology benefits fragile or damaged hair users, offering gentler styling and improved hair health.
As the number of hair care professionals, including hairstylists, barbers, and salon owners, grows in Brazil, there is a corresponding increase in the adoption of professional-grade hair styling tools. These professionals rely on high-quality tools such as hair dryers, flat irons, curling wands, and hair clippers to provide premium services to their clients, driving demand for professional-grade tools in the market. In conclusion, the expansion of the e-commerce sector and rising hairdressing entrepreneurs in the region are driving the market’s growth.
Based on Application, the market is segmented into Commercial, and Household. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Specialty Stores, and Others. Based on Product, the market is segmented into Hair Dryer, Hot Brushes, Crimpers & Wavers, Hair Clippers, Hot Rollers, Multistylers, Curling Irons, Hair Straightener, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The online distribution channel has become increasingly prominent in the market, offering consumers unparalleled convenience and accessibility in purchasing hair styling products. Through online platforms such as e-commerce websites and mobile applications, customers have access to a vast array of hair styling tools from various brands, often with detailed product descriptions, reviews, and ratings to aid in decision-making. In terms of volume, the online distribution channel registered 5,148.79 thousand units sales of these tools in 2023 in Brazil.
The Brazil market dominated the LAMEA Hair Styling Tools Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,710.5 million by 2031. The Argentina market is showcasing a CAGR of 7.4% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 6.3% during (2024 - 2031).
Sustainability is a growing trend in the beauty industry, and the market is no exception. Consumers increasingly seek sustainable and eco-friendly alternatives, driving demand for such tools made from recycled materials, biodegradable components, and energy-efficient technologies. Manufacturers respond by incorporating sustainable practices into their product development processes, such as eco-friendly packaging and energy-efficient manufacturing methods.
Infrared heat technology is also an innovative feature incorporated into these tools to penetrate the hair shaft more deeply, drying hair from the inside out and reducing heat damage. By emitting infrared heat waves, these tools can dry hair more quickly and efficiently while minimizing the risk of overexposure to heat. Infrared heat technology benefits fragile or damaged hair users, offering gentler styling and improved hair health.
As the number of hair care professionals, including hairstylists, barbers, and salon owners, grows in Brazil, there is a corresponding increase in the adoption of professional-grade hair styling tools. These professionals rely on high-quality tools such as hair dryers, flat irons, curling wands, and hair clippers to provide premium services to their clients, driving demand for professional-grade tools in the market. In conclusion, the expansion of the e-commerce sector and rising hairdressing entrepreneurs in the region are driving the market’s growth.
Based on Application, the market is segmented into Commercial, and Household. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Online, Specialty Stores, and Others. Based on Product, the market is segmented into Hair Dryer, Hot Brushes, Crimpers & Wavers, Hair Clippers, Hot Rollers, Multistylers, Curling Irons, Hair Straightener, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- The Procter & Gamble Company
- Conair LLC (American Securities LLC)
- Wahl Clipper Corporation
- Helen of Troy Limited
- Spectrum Brands Holdings, Inc.
- Dyson Limited
- Havells India Ltd.
- Koninklijke Philips N.V
- Panasonic Holdings Corporation
- Coty, Inc.
Market Report Segmentation
By Application (Volume, Thousand Units, USD Billion, 2020-2031)- Commercial
- Household
- Hypermarkets & Supermarkets
- Online
- Specialty Stores
- Others
- Hair Dryer
- Hot Brushes
- Crimpers & Wavers
- Hair Clippers
- Hot Rollers
- Multistylers
- Curling Irons
- Hair Straightener
- Others
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Hair Styling Tools Market by Application
Chapter 5. LAMEA Hair Styling Tools Market by Distribution Channel
Chapter 6. LAMEA Hair Styling Tools Market by Product
Chapter 7. LAMEA Hair Styling Tools Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- The Procter & Gamble Company
- Conair LLC (American Securities LLC)
- Wahl Clipper Corporation
- Helen of Troy Limited
- Spectrum Brands Holdings, Inc.
- Dyson Limited
- Havells India Ltd.
- Koninklijke Philips N.V
- Panasonic Holdings Corporation
- Coty, Inc.
Methodology
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