Menstrual Health Apps Market Analysis & Forecast to 2024-2034

The global menstrual health apps market accounted for USD 1.54 billion in 2023 and is expected to reach at USD 11.38 billion by 2034 with a CAGR of 19.94% during the forecast period 2024-2034. Growing emphasis on developing multilingual apps to broaden the customer base globally, heightened awareness of menstrual health among women, increase in digital literacy & smartphone usage, improved internet access, rising awareness of menstrual health hygiene, growing focus of companies on enhancing services, surge in business strategies such as collaborations & acquisitions, rising advancements in mobile technologies, and increase in the launch of advanced menstrual health apps are some of the key factors boosting the market growth.

Increase in the launch of advanced menstrual health apps is predicted to boost the market growth during the forecast period. Menstrual health apps have gained popularity as they provide a convenient and customized method for individuals to monitor and control their menstrual cycles. These apps commonly offer functions such as tracking periods, monitoring symptoms, predicting ovulation, and providing insights into fertility. Users can input information about their menstrual flow, physical symptoms, and mood, which helps them comprehend their individual patterns and health requirements. Additionally, many apps send reminders for upcoming periods, ovulation windows, and contraceptive usage. For instance, in May 2023, UNICEF introduced 'Oky Kenya,' a modified edition of the world's inaugural offline period tracker app, tailored for girls in low- and middle-income nations like Kenya.

By platform, android was the highest revenue-grossing segment in the global menstrual health apps market in 2023 owing to the widespread availability & extensive usage of Android smartphones, large number of Android smartphone users, and surge in the introduction of Android-compatible apps by major manufacturers. For instance, in March 2023, Joii, a brand focused on menstrual health, introduced the Joii app, designed for tracking menstrual cycles and symptoms to provide support for endometriosis. Additionally, iOS is predicted to grow at the fastest CAGR during the forecast period owing to the high level of security & data privacy provided by iOS and companies are increasingly prioritizing the improvement of their services.

By application, period cycle tracking was the highest revenue-grossing segment in the global menstrual health apps market in 2023 owing to the surge in the introduction of new products, growing awareness of menstrual hygiene among women, and increase in initiatives by leading market players. For instance, in October 2022, Flo, the top-ranking female health app, has initiated the Pass It On Project. Under this project, Flo will provide free access to Flo Premium for women in 22 countries, such as Ethiopia, Haiti, and Nepal. This includes access to detailed cycle and symptom pattern tracking, as well as unrestricted access to expert content and the app's virtual chatbot. Additionally, fertility & ovulation management is predicted to grow at the fastest CAGR during the forecast period owing to the increasing awareness about women's health. These applications allow women to input their biological indicators, which are then used to forecast ovulation. Marketed as fertility awareness-based methods, these apps offer women valuable insights into their reproductive cycles.

North America region is anticipated for the highest revenue share during the forecast period owing to the growing demand for smart solutions related to women's health, rising awareness of menstrual issues, increase in research & development activities focused on menstrual health apps & health technologies, and surge in the launch of new apps. For instance, in March 2022, Sasha Cayward introduced Hormonious Flo, a fresh menstrual health app that not only monitors a user's menstrual cycle and symptoms but also utilizes AI technology to deliver tailored nutritional, fitness, and task management recommendations to enhance the user's daily routine. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the increasing demand for efficient health technology, growing penetration of smartphones, rising need for improved period cycle tracking apps, and surge in the launch of advanced applications. For instance, in June 2022, Sirona, a brand specializing in feminine hygiene products, introduced India's inaugural period tracker accessible via WhatsApp.

This comprehensive research report focuses on the global and regional market size and forecasts from 2023 to 2034.

Report Scope:

• Base Year: 2023
• Forecast Period: 2024-2034
• Study Coverage
• Market Forecast by Platform and Application
• Market Forecast for 5 Regions and 17+ Countries
• North America (U.S. and Canada)
• Europe (Germany, France, UK, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, Japan, India, Australia, South Korea, Rest of APAC)
• Latin America (Brazil, Mexico, Argentina, Rest of LATAM)
• MEA (South Africa, GCC, Rest of MEA)
• Exhaustive Company Profiles of Top 10+ Major Market Players

Segmentation: Menstrual Health Apps Market Report 2023 - 2034

Menstrual Health Apps Market Analysis & Forecast by Platform 2023 - 2034 (Revenue USD Bn)

• iOS
• Android
• Others

Menstrual Health Apps Market Analysis & Forecast by Application 2023 - 2034 (Revenue USD Bn)

• Period Cycle Tracking
• Menstrual health Management
• Fertility & Ovulation Management

Menstrual Health Apps Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)

• North America
• U.S.
• Canada
• Europe
• Germany
• France
• UK
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of APAC
• Latin America
• Brazil
• Mexico
• Argentina
• Rest of LATAM
• Middle East & Africa
• South Africa
• GCC
• Rest of MEA