This report describes and explains the pet supplements market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global pet supplements market reached a value of nearly $2.27 billion in 2024, having grown at a compound annual growth rate (CAGR) of 7.00% since 2019. The market is expected to grow from $2.27 billion in 2024 to $3.31 billion in 2029 at a rate of 7.84%. The market is then expected to grow at a CAGR of 8.34% from 2029 and reach $4.94 billion in 2034.
Growth in the historic period resulted from the growing pet ownership, rise of premium pet products and increase in chronic conditions among pets. Factors that negatively affected growth in the historic period were rising costs of pet food.
Going forward, rising pet healthcare expenditure, growing concerns about animal welfare, influence of pet insurance and increasing e-commerce will drive the growth. Factor that could hinder the growth of the pet supplements market in the future include economic instability.
The global pet supplements market is concentrated, with large players operating in the market. The top ten competitors in the market made up 48.65% of the total market in 2023. Nestlé SA (Purina PetCare Co) was the largest competitor with a 11.76% share of the market, followed by Mars Petcare Inc with 9.45%, Virbac Animal Health Ltd with 5.45%, PetIQ Inc with 4.57%, Archer Daniel Midland Co with 4.22%, Alltech Inc with 3.02%, Schell & Kampeter Inc (Diamond Pet Foods) with 2.79%, Merck Animal Health with 2.66%, Zoetis Inc with 2.40% and Affinity Petcare SA with 2.33%.
North America was the largest region in the pet supplements market, accounting for 38.21% or $868.2 million of the total in 2024. It was followed by Western Europe, Asia Pacific and then the other regions. Going forward, the fastest-growing regions in the pet supplements market will be Asia Pacific and North America where growth will be at CAGRs of 8.42% and 7.90% respectively. These will be followed by Western Europe and Eastern Europe where the markets are expected to grow at CAGRs of 7.85% and 7.59% respectively.
The pet supplements market is segmented by supplement type into essential fatty acids, probiotics, antioxidants, multivitamins, enzymes and other supplements. The probiotics market was the largest segment of the pet supplements market segmented by supplement type, accounting for 28.60% or $649.82 million of the total in 2024. Going forward, the multivitamins segment is expected to be the fastest growing segment in the pet supplements market segmented by supplement type, at a CAGR of 8.72% during 2024-2029.
The pet supplements market is segmented by product form into chewable, powders, capsules/tablets and other forms. The chewable market was the largest segment of the pet supplements market segmented by product form, accounting for 46.03% or $1.04 billion of the total in 2024. Going forward, the powder segment is expected to be the fastest growing segment in the pet supplements market segmented by product form, at a CAGR of 9.34% during 2024-2029.
The pet supplements market is segmented by application into skin and coat, hip and joint, digestive health and other applications. The hip and joint market was the largest segment of the pet supplements market segmented by application, accounting for 37.70% or $856.71 million of the total in 2024. Going forward, the skin and coat segment is expected to be the fastest growing segment in the pet supplements market segmented by application, at a CAGR of 9.09% during 2024-2029.
The pet supplements market is segmented by pet type into dogs, cats and other pets. The dogs market was the largest segment of the pet supplements market segmented by pet type, accounting for 48.22% or $1.09 billion of the total in 2024. Going forward, the cats segment is expected to be the fastest growing segment in the pet supplements market segmented by pet type, at a CAGR of 8.70% during 2024-2029.
The pet supplements market is segmented by distribution channel into online e-commerce and retail stores. The retail stores market was the largest segment of the pet supplements market segmented by distribution channel, accounting for 74.49% or $1.69 billion of the total in 2024. Going forward, the online e-commerce segment is expected to be the fastest growing segment in the pet supplements market segmented by distribution channel, at a CAGR of 9.09% during 2024-2029.
The top opportunities in the pet supplements market segmented by supplement type will arise in the probiotics segment, which will gain $320.99 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by product form will arise in the chewable segment, which will gain $478.83 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by application will arise in the hip and joints segment, which will gain $389.96 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by pet type will arise in the dogs segment, which will gain $486.36 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by distribution channel will arise in the retail stores segment, which will gain $725.61 million of global annual sales by 2029. The pet supplements market size will gain the most in the USA at $304.8 million.
Market-trend-based strategies for the pet supplements market include launch of innovative plant-based and vegan supplements, expansion of manufacturing capabilities to meet rising consumer demand, role of strategic alliances in expanding pet supplement reach and shift towards liquid pet supplements.
Player-adopted strategies in the pet supplements market include focus on strengthening operational capabilities through acquisitions, focus on strengthening operational capabilities through new product developments and focus on strengthening business operations through new business expansion initiatives.
To take advantage of the opportunities, the analyst recommends the pet supplements companies to focus on plant-based and vegan pet supplements, focus on expanding manufacturing capabilities, focus on strategic partnerships to expand market reach, focus on format innovation and convenience, focus on the multivitamins segment, focus on the powder segment, focus on the cats segment, expand in emerging markets, focus on expanding distribution channels for pet supplements, focus on developing competitive and value-based pricing strategies, focus on strengthening digital marketing and targeted campaigns, focus on leveraging partnerships and collaborations for cross-promotion, focus on online e-commerce and focus on skin and coat supplements.
The global pet supplements market reached a value of nearly $2.27 billion in 2024, having grown at a compound annual growth rate (CAGR) of 7.00% since 2019. The market is expected to grow from $2.27 billion in 2024 to $3.31 billion in 2029 at a rate of 7.84%. The market is then expected to grow at a CAGR of 8.34% from 2029 and reach $4.94 billion in 2034.
Growth in the historic period resulted from the growing pet ownership, rise of premium pet products and increase in chronic conditions among pets. Factors that negatively affected growth in the historic period were rising costs of pet food.
Going forward, rising pet healthcare expenditure, growing concerns about animal welfare, influence of pet insurance and increasing e-commerce will drive the growth. Factor that could hinder the growth of the pet supplements market in the future include economic instability.
The global pet supplements market is concentrated, with large players operating in the market. The top ten competitors in the market made up 48.65% of the total market in 2023. Nestlé SA (Purina PetCare Co) was the largest competitor with a 11.76% share of the market, followed by Mars Petcare Inc with 9.45%, Virbac Animal Health Ltd with 5.45%, PetIQ Inc with 4.57%, Archer Daniel Midland Co with 4.22%, Alltech Inc with 3.02%, Schell & Kampeter Inc (Diamond Pet Foods) with 2.79%, Merck Animal Health with 2.66%, Zoetis Inc with 2.40% and Affinity Petcare SA with 2.33%.
North America was the largest region in the pet supplements market, accounting for 38.21% or $868.2 million of the total in 2024. It was followed by Western Europe, Asia Pacific and then the other regions. Going forward, the fastest-growing regions in the pet supplements market will be Asia Pacific and North America where growth will be at CAGRs of 8.42% and 7.90% respectively. These will be followed by Western Europe and Eastern Europe where the markets are expected to grow at CAGRs of 7.85% and 7.59% respectively.
The pet supplements market is segmented by supplement type into essential fatty acids, probiotics, antioxidants, multivitamins, enzymes and other supplements. The probiotics market was the largest segment of the pet supplements market segmented by supplement type, accounting for 28.60% or $649.82 million of the total in 2024. Going forward, the multivitamins segment is expected to be the fastest growing segment in the pet supplements market segmented by supplement type, at a CAGR of 8.72% during 2024-2029.
The pet supplements market is segmented by product form into chewable, powders, capsules/tablets and other forms. The chewable market was the largest segment of the pet supplements market segmented by product form, accounting for 46.03% or $1.04 billion of the total in 2024. Going forward, the powder segment is expected to be the fastest growing segment in the pet supplements market segmented by product form, at a CAGR of 9.34% during 2024-2029.
The pet supplements market is segmented by application into skin and coat, hip and joint, digestive health and other applications. The hip and joint market was the largest segment of the pet supplements market segmented by application, accounting for 37.70% or $856.71 million of the total in 2024. Going forward, the skin and coat segment is expected to be the fastest growing segment in the pet supplements market segmented by application, at a CAGR of 9.09% during 2024-2029.
The pet supplements market is segmented by pet type into dogs, cats and other pets. The dogs market was the largest segment of the pet supplements market segmented by pet type, accounting for 48.22% or $1.09 billion of the total in 2024. Going forward, the cats segment is expected to be the fastest growing segment in the pet supplements market segmented by pet type, at a CAGR of 8.70% during 2024-2029.
The pet supplements market is segmented by distribution channel into online e-commerce and retail stores. The retail stores market was the largest segment of the pet supplements market segmented by distribution channel, accounting for 74.49% or $1.69 billion of the total in 2024. Going forward, the online e-commerce segment is expected to be the fastest growing segment in the pet supplements market segmented by distribution channel, at a CAGR of 9.09% during 2024-2029.
The top opportunities in the pet supplements market segmented by supplement type will arise in the probiotics segment, which will gain $320.99 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by product form will arise in the chewable segment, which will gain $478.83 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by application will arise in the hip and joints segment, which will gain $389.96 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by pet type will arise in the dogs segment, which will gain $486.36 million of global annual sales by 2029. The top opportunities in the pet supplements market segmented by distribution channel will arise in the retail stores segment, which will gain $725.61 million of global annual sales by 2029. The pet supplements market size will gain the most in the USA at $304.8 million.
Market-trend-based strategies for the pet supplements market include launch of innovative plant-based and vegan supplements, expansion of manufacturing capabilities to meet rising consumer demand, role of strategic alliances in expanding pet supplement reach and shift towards liquid pet supplements.
Player-adopted strategies in the pet supplements market include focus on strengthening operational capabilities through acquisitions, focus on strengthening operational capabilities through new product developments and focus on strengthening business operations through new business expansion initiatives.
To take advantage of the opportunities, the analyst recommends the pet supplements companies to focus on plant-based and vegan pet supplements, focus on expanding manufacturing capabilities, focus on strategic partnerships to expand market reach, focus on format innovation and convenience, focus on the multivitamins segment, focus on the powder segment, focus on the cats segment, expand in emerging markets, focus on expanding distribution channels for pet supplements, focus on developing competitive and value-based pricing strategies, focus on strengthening digital marketing and targeted campaigns, focus on leveraging partnerships and collaborations for cross-promotion, focus on online e-commerce and focus on skin and coat supplements.
Major Market Trends
- Launch of Innovative Plant-Based and Vegan Supplements
- Expansion of Manufacturing Capabilities To Meet Rising Consumer Demand
- Role of Strategic Alliances in Expanding Pet Supplement Reach
- Shift Towards Liquid Pet Supplements
Key Mergers and Acquisitions
- Fressnapf Acquired Arcaplanet
- Morgan Stanley Capital Partners Acquired FoodScience
- Petz and Cobasi Merged To Form Brazil’s Largest Pet Retailer
- The Nutriment Company Acquired PETMAN
- Swedencare Acquired MedVant
- Vetnique Labs Acquired Lintbells
- Zenex Animal Health Acquired Ayurvet
- General Mills Acquired Fera Pets Inc.
- Gryphon Investors Acquired Vetnique Labs
- Real Pet Food Company Acquired People for Pets
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Pet Supplements Market - Macro Economic Scenario
9 Global Market Size Global Market Size and Growth
10 Global Pet Supplements Market Segmentation
11 Pet Supplements Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Other Major and Innovative Companies
23 Key Mergers and Acquisitions
24 Opportunities and Strategies
25 Pet Supplements Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Pet Supplements Global Market Opportunities And Strategies To 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global pet supplements market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for pet supplements? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet supplements market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider pet supplements market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by supplement type, by product form, by pet type, by distribution channel and by application.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the pet supplements market.
- Global Market Size And Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by supplement type, by product form, by pet type, by distribution channel and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Future Outlook And Potential Analysis - Contains information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Supplement Type: Essential Fatty Acids; Probiotics; Antioxidants; Multivitamins; Enzymes; Other Supplements2) By Product Form: Chewable; Powders; Capsules/Tablets; Other Forms
3) By Application: Skin And Coat; Hip And Joint; Digestive Health; Other Applications
4) By Pet Type: Dogs; Cats; Other Pets
5) By Distribution Channel: Online E-Commerce; Retail Stores
Key Companies Mentioned: Nestlé SA (Purina PetCare Co.); Mars Petcare Inc.; Virbac Animal Health Ltd.; PetIQ Inc.; Archer Daniel Midland Co.
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; pet supplements indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The major companies featured in this Pet Supplements market report include:- Nestlé SA (Purina PetCare Co.)
- Mars Petcare Inc.
- Virbac Animal Health Ltd.
- PetIQ Inc.
- Archer Daniel Midland Co.
- Alltech Inc
- Schell & Kampeter Inc. (Diamond Pet Foods)
- Merck Animal Health
- Zoetis Inc.
- Affinity Petcare S.A
- EBOS Group Limited
- Sasaeah
- Zesty Paws
- Seek Pet Food
- Wonderfur
- Scratch
- Real Pet Food Co
- CJ CheilJedang Corp
- Zenex Animal Health
- UNICHARM
- Inaba Petfood Co. Ltd
- Leadr Pet
- Nectar of the Dogs
- ZamiPet
- PT Trouw Nutrition Indonesia
- Scarecrow Incorporated
- Drools Pet Food Private Limited
- Boehringer Ingelheim
- FarmaPet
- Metex Noovistago
- Dr.Clauder solutions for pets GmbH
- Fressnapf
- Richell Italia S.r.l
- PetVets
- TiendaAnimal
- Trixie Espana
- Pet Remedy
- VetUK
- Pooch And Mutt
- Grupo Molino Chacabuco
- Microsules Argentina Laboratory
- Agroindustrias Baires S.A
- Laboratorio Drug Pharma Chile Invetec S.A
- Vetnique Labs
- Fera Pets Inc
- General Mills
- Native Pet
- PetIQ
- Greenies
- Buddy And Lola
- Nutramax Laboratories, Inc
- Champion Pet Food
- Mars Petcare
- Nestle Purina Petcare Company
- Microsules Laboratory
- Grupo Molino Chacabuco
- Cobasi
- Petz
- Agroindustrias Baires S.A
- Petco
- Canidae Pet Food
- Natural Balance Pet Foods, Inc
- Nestle
- Comfort Click Ltd
- Vetaş Veterinary Products
- Egy Vet Care
- RAM For Feed Manufacturing
- Çağatay Pet Food Egypt
- BestMate - Grand Cereals Limited
- Masulas Nigeria Limited
- PetsGlobal
- Montego Pet Nutrition
- Ultra Pet
- BJK Industries
- Pet Heaven
- Maltento
- Woolworths Holdings Limited
- Arogya Paw
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 313 |
| Published | March 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 2.27 Billion |
| Forecasted Market Value ( USD | $ 4.94 Billion |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 79 |
