Playout Automation & Channel-in-a-Box Global Market Report 2024

The playout automation & channel-in-a-box market size has grown rapidly in recent years. It will grow from $2.79 billion in 2023 to $3.32 billion in 2024 at a compound annual growth rate (CAGR) of 19%. The growth observed during the historic period can be attributed to several key factors. These include efforts to reduce costs and enhance efficiency within the broadcasting industry, increasing demands for content delivery across multiple platforms, and the necessity to comply with regulatory standards and requirements.

The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $6.75 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The anticipated growth in the forecast period can be attributed to several drivers. These include the widespread adoption of cloud-based solutions within the broadcasting industry, the transition towards IP-based infrastructure, the increasing prevalence of remote production techniques, and the growing emphasis on personalization and targeted advertising in content delivery. Major trends expected in the forecast period encompass the emergence of hybrid playout solutions that combine traditional and cloud-based approaches, the integration of workflows to streamline broadcasting operations, the implementation of remote management capabilities for increased flexibility, a focus on optimizing the quality of experience for viewers, and a heightened emphasis on sustainability and environmentally friendly practices in broadcasting operations.

The surging demand for OTT (over-the-top) services is poised to fuel substantial growth within the playout automation & channel-in-a-box market in the foreseeable future. OTT services, characterized by streaming platforms or content providers delivering media content directly to users over the Internet, sans traditional cable or broadcasting networks, are experiencing rapid expansion owing to their vast content libraries, affordability, and the convenience of on-demand viewing. Playout automation and channel-in-a-box solutions play a pivotal role in ensuring seamless viewing experiences for OTT subscribers by automating content delivery processes and minimizing interruptions. For example, Netflix Inc., a US-based streaming media giant, reported a notable surge in paying subscribers from 223 million in the fourth quarter of 2022 to 231 million in the first three months of 2023, underscoring the escalating demand for OTT services and its catalyzing effect on the playout automation & channel-in-a-box market.

Leading players within the playout automation and channel-in-a-box market are channeling their efforts towards the development of innovative technologies, exemplified by the latest-generation broadcast playout systems, to cater to evolving customer needs with enhanced functionalities. The latest-generation broadcast playout represents a state-of-the-art technology utilized in the broadcasting sector for the seamless delivery of audiovisual content across television channels. For instance, PlayBox Neo Ltd., a Bulgaria-based provider of communication and information technology services, introduced AirBox Neo-20 in March 2024. This cutting-edge system boasts extended live input capabilities and a browser-based multiviewer equipped with lost-signal and frozen-signal alerts, facilitating automated content streaming and broadcast playout across a spectrum of TV channels, encompassing cloud-based, satellite, cable head-ends, and over-the-air broadcasters. Engineered to bolster operational efficiency, support round-the-clock automated operation across diverse scales, and address the evolving requirements of broadcasters and TV channel owners, AirBox Neo-20 epitomizes the commitment to innovation driving the playout automation & channel-in-a-box market forward.

In November 2023, Symphony Technology Group (STG), a US-based private equity firm, completed the acquisition of Avid Technology Inc. for $1.4 billion, signaling STG's strategic intent to bolster innovation capabilities and drive growth within the music technology sector. Avid Technology Inc., a US-based developer of an open and integrated technology platform tailored for digital media content production, offers playout automation and channel-in-a-box solutions. Leveraging STG's operational and financial resources, Avid Technology Inc. aims to amplify its innovation prowess and strategic vision, delivering heightened value to customers while harnessing STG's expertise and resources to propel its development and success in the music technology arena.

Major companies operating in the playout automation & channel-in-a-box market are Rohde & Schwarz GmbH & Co. KG, Vector3 Group, Grass Valley USA LLC, Harmonic Inc., Evertz Microsystems Ltd., Blackmagic Design, Imagine Communications Corp., Skyline Communications, Vizrt Group, Dalet Digital Media Systems, Bitcentral Inc., Tightrope Media Systems, Crispin Corporation, Enco Systems, BroadStream Solutions, Cinegy LLC, Pixel Power Ltd., Anyware Video Corp., Florical Systems, Leightronix Ltd., Playbox Technology, Miranda Technologies, Primestream Corporation, Nverzion, Cavena Image Products AB.

North America was the largest region in the playout automation & channel-in-a-box market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation & channel-in-a-box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the playout automation & channel-in-a-box market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Playout automation and channel-in-a-box technologies are essential tools in the broadcasting industry, facilitating the efficient management and broadcast of audiovisual content on television channels. Playout automation oversees the scheduling, sequencing, and transmission of audiovisual content, while channel-in-a-box solutions combine playout automation with video server capabilities, graphics generation, and other critical functions within a compact, software-defined package.

The primary categories of playout automation and channel-in-a-box solutions include international broadcasters and national broadcasters. International broadcasters are media entities that produce and distribute content to audiences across national borders. These broadcasters manage various channels, encompassing single channels and multiple channels, catering to diverse applications such as news, sports, entertainment, cartoons, and lifestyle programming.

The playout automation & channel-in-a-box market research report is one of a series of new reports that provides playout automation & channel-in-a-box market statistics, including playout automation & channel-in-a-box industry global market size, regional shares, competitors with a playout automation & channel-in-a-box market share, detailed playout automation & channel-in-a-box market segments, market trends and opportunities, and any further data you may need to thrive in the playout automation & channel-in-a-box industry. This playout automation & channel-in-a-box market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The playout automation & channel-in-a-box market includes revenues earned by entities by providing services such as consulting and advisory services, support and maintenance services, encoding and transcoding, and remote management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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