Personalized Learning Global Market Report 2024

The personalized learning market size has grown exponentially in recent years. It will grow from $3.76 billion in 2023 to $4.74 billion in 2024 at a compound annual growth rate (CAGR) of 26.2%. The growth observed during the historic period can be attributed to several key factors. These include the enactment of special education legislation and inclusion policies, a rising demand for alternative education models, increased parental advocacy for personalized learning approaches, and the emergence of grassroots movements advocating for educational inclusivity and diversity.

The personalized learning market size is expected to see exponential growth in the next few years. It will grow to $12.13 billion in 2028 at a compound annual growth rate (CAGR) of 26.5%. The anticipated growth in the forecast period can be attributed to several drivers. These include the expansion of data analytics capabilities within the education sector, the increasing globalization and emphasis on cross-cultural collaboration in learning environments, and the growing demand for customization and differentiation in educational experiences. Major trends expected in the forecast period encompass the integration of augmented and virtual reality applications into educational settings, the development of personalized learning pathways tailored to individual student needs and preferences, and a heightened focus on ethical and inclusive practices in the implementation of personalized learning approaches.

The burgeoning online education sector is poised to drive significant growth within the personalized learning market in the foreseeable future. Online education, characterized by the delivery of educational content, instruction, and support through digital technology and the Internet, is witnessing remarkable expansion owing to its accessibility, flexibility, and cost-effectiveness, enabling learners to engage in studies from any location at their own pace. This paradigm shift towards online education is fostering personalized learning by equipping educators with the requisite tools, flexibility, and infrastructure to optimize student engagement and academic success. Personalized learning in the online realm enables learners to embark on customized learning trajectories tailored to their existing knowledge, skills, and educational objectives. For instance, data from the World Economic Forum indicates a substantial surge in new student registrations on the online learning platform Coursera, soaring from 71 million in 2020 to 92 million in 2021, highlighting the accelerating momentum of online education and its pivotal role in propelling the personalized learning market forward.

Prominent players within the personalized learning market are directing their efforts towards integrating artificial intelligence (AI) into personalized learning methodologies to deliver hyper-personalized and compelling learning experiences to students. AI-driven personalized learning entails harnessing AI technologies to customize educational experiences in alignment with individual student needs, preferences, and learning styles. For instance, BYJU'S, an India-based educational technology company, introduced BYJU’S WIZ, a platform leveraging generative artificial intelligence (AI) to furnish students with personalized learning encounters. The WIZ suite encompasses three AI transformer models, including BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, adeptly discerns a student's strengths and weaknesses at a granular level. MathGPT furnishes precise solutions to intricate mathematical challenges, whereas TeacherGPT offers tailored guidance to students. This trio of AI models boasts an impressive 90% accuracy rate in predicting a student’s knowledge state, effectively identifying misconceptions, learning lacunae, or errors along the educational journey.

In March 2021, McGraw Hill, a US-based publishing company, finalized the acquisition of Kidaptive Inc., underscoring its commitment to enhancing personalized learning experiences by integrating Kidaptive's innovative solutions within McGraw Hill's educational offerings. Kidaptive Inc., a US-based developer of an adaptive learning platform, has carved a niche in empowering learners of all ages through its personalized learning solutions, aligning seamlessly with McGraw Hill's mission to deliver cutting-edge educational experiences.

Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.

North America was the largest region in the personalized learning market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personalized learning entails an educational approach that tailors the learning journey for each student, taking into account their individual strengths, needs, skills, and interests. This method harnesses technology, data analysis, and instructional strategies to craft personalized learning experiences, thereby enhancing student engagement, motivation, and achievement.

The primary components of personalized learning include platforms and services. Platforms serve as digital frameworks or infrastructures that lay the groundwork for deploying various applications, services, or processes. These platforms can accommodate self-paced or instructor-led learning experiences across a range of applications, including personal and commercial endeavors. They find utility across diverse end-user domains such as higher education, kindergarten through 12th grade, academia, and other sectors.

The personalized learning market research report is one of a series of new reports that provides personalized learning market statistics, including personalized learning industry global market size, regional shares, competitors with a personalized learning market share, detailed personalized learning market segments, market trends and opportunities, and any further data you may need to thrive in the personalized learning industry. This personalized learning market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized learning market includes revenues earned by entities by providing services such as personal learning plans, learning assessments, professional development, and student support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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