Personalized Learning Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The personalized learning market size has grown exponentially in recent years. It will grow from $4.74 billion in 2024 to $6.01 billion in 2025 at a compound annual growth rate (CAGR) of 26.7%. The growth in the historic period can be attributed to special education legislation and inclusion policies, demand for alternative education models, parental advocacy, and grassroots movements.

The personalized learning market size is expected to see exponential growth in the next few years. It will grow to $15.32 billion in 2029 at a compound annual growth rate (CAGR) of 26.4%. The growth in the forecast period can be attributed to the expansion of data analytics capabilities, globalization and cross-cultural collaboration, and demand for customization and differentiation in education. Major trends in the forecast period include augmented and virtual reality applications, personalized learning pathways, and ethical and inclusive personalization practices.

The growth of online education is expected to drive the expansion of the personalized learning market in the coming years. Online education involves the delivery of educational content, instruction, and support through digital platforms and the Internet. This mode of learning is gaining popularity due to its accessibility, flexibility, and cost-effectiveness, allowing learners to study at their own pace from any location. Online education enhances personalized learning by providing educators with the necessary tools, flexibility, and infrastructure to improve student engagement and achievement. Personalized learning enables learners to follow individualized paths based on their existing knowledge, skills, and learning objectives. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that participation in online education in 2023 increased compared to 2022, with 30% of individuals aged 16 to 74 having taken an online course or used online learning materials in the three months prior to the survey, a 2 percentage point increase from 28% in 2022. Therefore, the growing adoption of online education is fueling the growth of the personalized learning market.

Prominent players within the personalized learning market are directing their efforts towards integrating artificial intelligence (AI) into personalized learning methodologies to deliver hyper-personalized and compelling learning experiences to students. AI-driven personalized learning entails harnessing AI technologies to customize educational experiences in alignment with individual student needs, preferences, and learning styles. For instance, in June 2023, BYJU'S, an India-based educational technology company, introduced BYJU’S WIZ, a platform leveraging generative artificial intelligence (AI) to furnish students with personalized learning encounters. The WIZ suite encompasses three AI transformer models, including BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, adeptly discerns a student's strengths and weaknesses at a granular level. MathGPT furnishes precise solutions to intricate mathematical challenges, whereas TeacherGPT offers tailored guidance to students. This trio of AI models boasts an impressive 90% accuracy rate in predicting a student’s knowledge state, effectively identifying misconceptions, learning lacunae, or errors along the educational journey.

In August 2024, Mitr Learning & Media, an India-based learning platform, acquired Upside Learning Solutions for an undisclosed amount. Through this acquisition, Mitr Learning & Media intends to strengthen its ability to deliver innovative and tailored learning solutions to corporate clients by leveraging Upside Learning Solutions' expertise in creating impactful training programs that address performance challenges across various industries. Upside Learning Solutions, also based in India, specializes in providing personalized learning services.

Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.

North America was the largest region in the personalized learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personalized learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized learning market includes revenues earned by entities by providing services such as personal learning plans, learning assessments, professional development, and student support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Personalized learning entails an educational approach that tailors the learning journey for each student, taking into account their individual strengths, needs, skills, and interests. This method harnesses technology, data analysis, and instructional strategies to craft personalized learning experiences, thereby enhancing student engagement, motivation, and achievement.

The primary components of personalized learning include platforms and services. Platforms serve as digital frameworks or infrastructures that lay the groundwork for deploying various applications, services, or processes. These platforms can accommodate self-paced or instructor-led learning experiences across a range of applications, including personal and commercial endeavors. They find utility across diverse end-user domains such as higher education, kindergarten through 12th grade, academia, and other sectors.

The personalized learning market research report is one of a series of new reports that provides personalized learning market statistics, including personalized learning industry global market size, regional shares, competitors with a personalized learning market share, detailed personalized learning market segments, market trends and opportunities, and any further data you may need to thrive in the personalized learning industry. This personalized learning market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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