Student Enrollment Management Software Market Report 2026

The student enrollment management software market size has grown rapidly in recent years. It will grow from $3.07 billion in 2025 to $3.48 billion in 2026 at a compound annual growth rate (CAGR) of 13.3%. The growth in the historic period can be attributed to increasing student enrollment volumes, adoption of digital administration systems, growing complexity of admissions processes, expansion of higher education institutions, rising focus on operational efficiency.

The student enrollment management software market size is expected to see rapid growth in the next few years. It will grow to $5.32 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to increasing demand for scalable SaaS enrollment solutions, growing integration with learning management systems, rising adoption of predictive enrollment analytics, expansion of digital-first education strategies, increasing focus on student experience optimization. Major trends in the forecast period include increasing adoption of cloud-based enrollment platforms, rising demand for automated admissions workflows, growing use of data analytics for enrollment forecasting, expansion of self-service student portals, enhanced focus on administrative efficiency.

The increasing emphasis on student experience and satisfaction is expected to drive the growth of the student enrollment management software market in the coming years. Student experience and satisfaction encompass students’ overall perceptions and levels of contentment throughout their educational journey, including aspects such as academic support, campus environment, available resources, and engagement opportunities. This heightened focus on student experience and satisfaction is driven by factors such as rising competition among educational institutions, changing student expectations, and a growing recognition of the link between student satisfaction and institutional success. Student enrollment management software supports this focus by streamlining administrative workflows, enabling personalized communication, and offering data-driven insights to enhance student engagement and retention strategies. For example, in November 2023, data from Education and Training Statistics published by the UK-based Department for Education showed that in the 2022/23 academic year, enrollment in maintained schools reached 10,094,231 pupils. Consequently, the growing focus on student experience and satisfaction is contributing to the expansion of the student enrollment management software market.

Leading players in the student enrollment management software landscape are intensifying their efforts towards innovation, particularly by incorporating artificial intelligence (AI) and automation into enrollment systems to gain a competitive edge. The integration of AI and automation within student enrollment management software holds immense promise in enhancing the enrollment journey for students, streamlining administrative processes for educational institutions, and facilitating data-driven decision-making. A notable instance is observed in Watermark LLC's integration of generative AI into its higher education tools in September 2023. This integration introduces transformative features such as outcome generation, curriculum vitae (CV) parsing, personalized experiences, operational efficiencies, and ethical AI development, thereby refining recruitment and enrollment strategies while ensuring a student-centric approach and institutional effectiveness.

In November 2023, Flywire Corporation, a prominent US-based payments and software entity, acquired StudyLink for $39 million. This acquisition underscores Flywire's commitment to fortifying its position in the education sector, with StudyLink, an Australia-based software as a service (SaaS) provider, bringing its cloud-based student admissions solution, StudyLink Connect, into Flywire's ecosystem. This strategic alignment not only reinforces Flywire's market presence but also augments its suite of offerings tailored for the education sector, thereby positioning the company for sustained growth and global expansion opportunities.

Major companies operating in the student enrollment management software market are Salesforce Inc., Workday Inc., K-12, Blackbaud Inc., Ellucian, PowerSchool, Infinite Campus, Hobsons Inc., Illuminate Education Inc., Campus Management Corp., Ex Libris Group, Jenzabar Inc., Skyward Inc., Snowman Software, Teachmint, SchoolMint Inc., FileInvite, TADS, TargetX, CampusLogic Inc., Technolutions, AdmitHub inc., Kira Talent, AlaQuest International Inc. (Foundant Technologies), Populi Inc., SchoolAdmin LLC, Augusoft Inc., PCR Educator, Smart Choice Technologies Inc., Symplicity Corporation

North America was the largest region in the student enrollment management software market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the student enrollment management software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the student enrollment management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The student enrollment management software market includes revenues earned by entities by providing services such as automated follow-ups, inquiry management, admission analytics, task management, and setting parameters for lead prioritization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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