The app analytics market size has grown exponentially in recent years. It will grow from $4.1 billion in 2023 to $5.06 billion in 2024 at a compound annual growth rate (CAGR) of 23.3%. The expansion witnessed in the historical period can be attributed to several factors, including the widespread adoption of smartphones and mobile devices, escalating demand for data-driven decision-making among app developers, the surge in mobile app usage across diverse industries, the refinement of app monetization strategies, and intensifying competition within the app market.
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The projected growth in the forecast period can be ascribed to several key factors, including the emergence of AI-driven analytics facilitating deeper insights, the integration of app analytics with internet of things (IoT) devices, the expansion of app analytics to encompass augmented reality (AR) and virtual reality (VR) applications, a heightened focus on user engagement and retention metrics, the adoption of predictive analytics for proactive decision-making, and the proliferation of enterprise app analytics tailored for internal productivity applications. Major trends anticipated for this period encompass cross-platform analytics, privacy-first analytics approaches, integration with low-code platforms, advanced attribution models, and the optimization of app performance.
The escalating frequency of cybersecurity threats is anticipated to propel growth within the app analytics market. Various factors contribute to the surge in cybersecurity threats, including a broader digital presence, sophisticated attack methodologies, the proliferation of IoT devices, involvement from nation-states, vulnerabilities in the supply chain, skills shortages, financial incentives, and the exploitation of zero-day vulnerabilities. App analytics in cybersecurity involves real-time monitoring, detection of suspicious activities, threat identification, analysis of user behavior, compliance monitoring, and support for incident response and forensic analysis. Checkpoint reported a significant 38% increase in global cyberattacks in 2022 compared to 2021. This underscores the driving force behind the app analytics market.
Key players in the app analytics market prioritize the development of advanced solutions, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and foster app growth. These solutions provide insights into user behavior, acquisition channels, engagement metrics, and campaign performance, enabling marketers to refine their strategies effectively. Adjust unveiled Adjust Dataspace in April 2022, a cutting-edge analytics solution delivering essential KPIs and performance metrics swiftly and seamlessly. With unified data and enhanced visual context, marketers can derive actionable insights and make data-driven decisions in real time, leveraging features such as chart integration, expanded dashboard filters, and prolonged cohort analysis time frames.
In March 2024, in a strategic move to bolster its position in marketing intelligence, particularly within the mobile app sector, Sensor Tower Inc. acquired data.ai. This undisclosed acquisition aims to establish Sensor Tower as an industry-standard solution in marketing intelligence, leveraging data.ai.'s expertise in app store optimization (ASO) and mobile application performance analytics. The integration of data.ai.'s capabilities will enrich Sensor Tower's offerings, providing enhanced competitive insights into the app economy and empowering both companies to deliver comprehensive solutions to their clients.
Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
North America was the largest region in the app analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the app analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
App analytics involves the systematic tracking and examination of user interaction with mobile or web applications, aiming to comprehend diverse aspects including user behavior, performance metrics, and marketing effectiveness. The principal objective of app analytics is to extract actionable insights regarding app performance and usage patterns, facilitating informed decision-making and the enhancement of the app's efficacy and user experience.
The primary deployment options for app analytics encompass on-premises and cloud-based solutions. Software, consisting of a compilation of programs and data instructing computers on task execution, constitutes the core components of app analytics. This includes a range of offerings such as advertising and marketing analytics, app performance and operations management, conversion tracking, user analytics, revenue management, and other applications. End-users spanning various sectors including banking, financial services, insurance, retail, media and entertainment, logistics, transportation, hospitality, telecom, information technology, and other verticals, utilize these software and services.
The app analytics market research report is one of a series of new reports that provides app analytics market statistics, including the app analytics industry global market size, regional shares, competitors with app analytics market share, detailed app analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the app analytics industry. This app analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The app analytics content market consists of revenues earned by entities by providing services such as usage analytics, event tracking, crash reporting, performance monitoring, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The app analytics content market also includes sales software development kits, privacy and compliance tools, data processing and storage, analytics engines, security, and privacy controls. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The projected growth in the forecast period can be ascribed to several key factors, including the emergence of AI-driven analytics facilitating deeper insights, the integration of app analytics with internet of things (IoT) devices, the expansion of app analytics to encompass augmented reality (AR) and virtual reality (VR) applications, a heightened focus on user engagement and retention metrics, the adoption of predictive analytics for proactive decision-making, and the proliferation of enterprise app analytics tailored for internal productivity applications. Major trends anticipated for this period encompass cross-platform analytics, privacy-first analytics approaches, integration with low-code platforms, advanced attribution models, and the optimization of app performance.
The escalating frequency of cybersecurity threats is anticipated to propel growth within the app analytics market. Various factors contribute to the surge in cybersecurity threats, including a broader digital presence, sophisticated attack methodologies, the proliferation of IoT devices, involvement from nation-states, vulnerabilities in the supply chain, skills shortages, financial incentives, and the exploitation of zero-day vulnerabilities. App analytics in cybersecurity involves real-time monitoring, detection of suspicious activities, threat identification, analysis of user behavior, compliance monitoring, and support for incident response and forensic analysis. Checkpoint reported a significant 38% increase in global cyberattacks in 2022 compared to 2021. This underscores the driving force behind the app analytics market.
Key players in the app analytics market prioritize the development of advanced solutions, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and foster app growth. These solutions provide insights into user behavior, acquisition channels, engagement metrics, and campaign performance, enabling marketers to refine their strategies effectively. Adjust unveiled Adjust Dataspace in April 2022, a cutting-edge analytics solution delivering essential KPIs and performance metrics swiftly and seamlessly. With unified data and enhanced visual context, marketers can derive actionable insights and make data-driven decisions in real time, leveraging features such as chart integration, expanded dashboard filters, and prolonged cohort analysis time frames.
In March 2024, in a strategic move to bolster its position in marketing intelligence, particularly within the mobile app sector, Sensor Tower Inc. acquired data.ai. This undisclosed acquisition aims to establish Sensor Tower as an industry-standard solution in marketing intelligence, leveraging data.ai.'s expertise in app store optimization (ASO) and mobile application performance analytics. The integration of data.ai.'s capabilities will enrich Sensor Tower's offerings, providing enhanced competitive insights into the app economy and empowering both companies to deliver comprehensive solutions to their clients.
Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
North America was the largest region in the app analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the app analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
App analytics involves the systematic tracking and examination of user interaction with mobile or web applications, aiming to comprehend diverse aspects including user behavior, performance metrics, and marketing effectiveness. The principal objective of app analytics is to extract actionable insights regarding app performance and usage patterns, facilitating informed decision-making and the enhancement of the app's efficacy and user experience.
The primary deployment options for app analytics encompass on-premises and cloud-based solutions. Software, consisting of a compilation of programs and data instructing computers on task execution, constitutes the core components of app analytics. This includes a range of offerings such as advertising and marketing analytics, app performance and operations management, conversion tracking, user analytics, revenue management, and other applications. End-users spanning various sectors including banking, financial services, insurance, retail, media and entertainment, logistics, transportation, hospitality, telecom, information technology, and other verticals, utilize these software and services.
The app analytics market research report is one of a series of new reports that provides app analytics market statistics, including the app analytics industry global market size, regional shares, competitors with app analytics market share, detailed app analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the app analytics industry. This app analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The app analytics content market consists of revenues earned by entities by providing services such as usage analytics, event tracking, crash reporting, performance monitoring, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The app analytics content market also includes sales software development kits, privacy and compliance tools, data processing and storage, analytics engines, security, and privacy controls. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. App Analytics Market Characteristics3. App Analytics Market Trends and Strategies32. Global App Analytics Market Competitive Benchmarking33. Global App Analytics Market Competitive Dashboard34. Key Mergers and Acquisitions in the App Analytics Market
4. App Analytics Market - Macro Economic Scenario
5. Global App Analytics Market Size and Growth
6. App Analytics Market Segmentation
7. App Analytics Market Regional and Country Analysis
8. Asia-Pacific App Analytics Market
9. China App Analytics Market
10. India App Analytics Market
11. Japan App Analytics Market
12. Australia App Analytics Market
13. Indonesia App Analytics Market
14. South Korea App Analytics Market
15. Western Europe App Analytics Market
16. UK App Analytics Market
17. Germany App Analytics Market
18. France App Analytics Market
19. Italy App Analytics Market
20. Spain App Analytics Market
21. Eastern Europe App Analytics Market
22. Russia App Analytics Market
23. North America App Analytics Market
24. USA App Analytics Market
25. Canada App Analytics Market
26. South America App Analytics Market
27. Brazil App Analytics Market
28. Middle East App Analytics Market
29. Africa App Analytics Market
30. App Analytics Market Competitive Landscape and Company Profiles
31. App Analytics Market Other Major and Innovative Companies
35. App Analytics Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
App Analytics Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on app analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for app analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The app analytics market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Deployment Mode: On-Premises; Cloud-Based2) By Component: Software; Services
3) By Application: Advertising And Marketing Analytics; App Performance And Operations Management; Conversion Tracking; User Analytics; Revenue Management; Other Applications.
4) By Industry Vertical: Banking, Financial Services, And Insurance; Retail; Media And Entertainment; Logistics; Transportation; Hospitality; Telecom And Information Technology; Other Verticals.
Key Companies Mentioned: AT&T Inc; Adobe Inc; Piwik PRO; Appsflyer India Pvt. Ltd.; Amplitude Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- AT&T Inc
- Adobe Inc
- Piwik PRO
- Appsflyer India Pvt. Ltd.
- Amplitude Inc.
- Data.ai.
- Mixpanel International inc.
- MoEngage
- Taplytics Inc.
- GameAnalytics Ltd.
- Leanplum Co.
- Apsalar Analytics Pvt. Ltd.
- UXCam
- Flurry Analytics
- Countly Ltd.
- Matomo
- Kochava Inc.
- Appsee Inc.
- Singular
- Localytics
- Rakam
- Adjust
- CleverTap Pvt. Ltd.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | May 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 5.06 Billion |
Forecasted Market Value ( USD | $ 11.77 Billion |
Compound Annual Growth Rate | 23.4% |
Regions Covered | Global |
No. of Companies Mentioned | 23 |