Adaptive Learning Software Global Market Report 2024

The adaptive learning software market size has grown rapidly in recent years. It will grow from $5.36 billion in 2023 to $4.01 billion in 2024 at a compound annual growth rate (CAGR) of 19.1%. The growth observed in the historical period can be attributed to several key factors, including the increasing demand for personalized learning solutions, the rise of e-learning and online education, the expansion of the edtech industry, the growth of mobile learning, and a significant shift in pedagogical approaches toward competency-based learning. These trends have collectively fueled the adoption and development of adaptive learning software.

The adaptive learning software market size is expected to see rapid growth in the next few years. It will grow to $8.12 billion in 2028 at a compound annual growth rate (CAGR) of 19.3%. The expected growth during the forecast period can be linked to several factors: the continued expansion of online education, a greater emphasis on lifelong learning, the rising adoption of mobile devices, an increased focus on inclusive education, and a demand for customizable learning solutions. Key trends projected for this period include the integration of artificial intelligence (AI) in learning systems, the incorporation of gamification techniques to enhance user engagement, the integration of social learning to foster collaborative educational environments, optimization for mobile usage to accommodate learners on the go, and the broadening scope of online education platforms. These developments are set to drive the evolution and effectiveness of adaptive learning technologies further.

The adaptive learning software market is poised for growth driven by heightened awareness of learning disabilities. These disabilities, which are neurological disorders that hinder the ability to learn, process, or retain information, manifest through difficulties in academic areas such as reading, writing, and mathematics. Adaptive learning software significantly improves educational outcomes for affected students by tailoring content and pacing to individual learning needs. In support of this, data from the National Center for Education Statistics in May 2023 revealed that approximately 7.3 million U.S. students aged 3-21 received special education services under the IDEA during the 2021-2022 academic year, with learning disabilities constituting the most common issue at 32%, a slight increase from 7.2 million in the previous year. This increasing recognition of learning disabilities is catalyzing growth in the adaptive learning software sector.

Leading players in the adaptive learning software market are innovating by integrating intelligent AI-enhanced teaching and learning solutions, such as AI-driven tutoring software. These technologies utilize sophisticated algorithms and machine learning to deliver personalized, adaptive educational experiences that cater to individual student needs and learning preferences. For example, in August 2022, HMH, an education technology firm based in the US, introduced Amira Learning + Saxon Phonics and Spelling, a comprehensive teaching and learning system designed to support foundational literacy in K-2 classrooms. This system merges Amira Learning, an AI-driven reading tutor that employs advanced speech recognition and AI algorithms for one-on-one tutoring, oral fluency assessments, and dyslexia screenings, with Saxon Phonics and Spelling components.

In March 2021, McGraw Hill, a leading US publishing company, completed the acquisition of Kidaptive, an expert in adaptive learning technology. This strategic acquisition is intended to enhance McGraw Hill's educational technology offerings by incorporating Kidaptive's advanced adaptive learning solutions, thereby expanding and enriching its array of digital educational tools and platforms for both students and educators.

Major companies operating in the adaptive learning software market are HCL Technologies Limited, Pearson PLC, SAS Institute, McGraw Hill, Houghton Mifflin Harcourt (HMH), Macmillan Publishers, Imagine Learning, Curriculum Associates LLC, D2L Corporation, Docebo, intellAdapt, DREAMBOX LEARNING, Fuel Education LLC, Paradiso, Knewton Inc., Cerego, Realizeit, Intetics Inc., Fishtree, Smart Sparrow Pty Ltd, aNewSpring, Kidaptive, EdSurge Inc., Scootpad, Domoscio.

North America was the largest region in the adaptive learning software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adaptive learning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the adaptive learning software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Adaptive learning software is an educational technology designed to customize the learning experience for individual users based on their unique needs, abilities, and learning patterns. These platforms employ algorithms and data analytics to assess learner progress, adapt content delivery dynamically, and provide targeted interventions aimed at improving learning outcomes.

The key elements of adaptive learning software include solutions, platforms, and services. Solutions or platforms represent the foundational software framework or system architecture that hosts and executes adaptive learning programs. Deployment models for these systems can be either cloud-based or on-premises and often incorporate features such as gamification, big data, and virtual learning environments. These technologies find application in various areas, including student collaboration, analytics and insights, e-learning content management, and integration with learning management systems (LMS). The primary end users of adaptive learning software span across K-12 education, higher education, and corporate training sectors.

The adaptive learning software market research report is one of a series of new reports that provides adaptive learning software market statistics, including adaptive learning software industry global market size, regional shares, competitors with a adaptive learning software market share, detailed adaptive learning software market segments, market trends and opportunities, and any further data you may need to thrive in the adaptive learning software industry. This adaptive learning software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The adaptive learning software market consists of revenues earned by entities providing services such as real-time assessment and feedback, data analytics for performance tracking, and content customization. The market value includes the value of related goods sold by the service provider or included within the service offering. The adaptive learning software market also includes sales of adaptive assessment tools, AI-driven tutoring systems, and adaptive courseware. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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