Reputational risk is receiving a tremendous amount of focus. Organizations need to have the capability to identify, manage and measure their reputational risk, while employees in every level are familiar with an effective approach towards the same. This training program will discuss how different companies have either failed or succeeded in managing their reputational risk and analyze best practices to take control of reputational risk situations.
How do you measure reputational risk and should you hold capital against it?
Building an effective approach to manage reputational risk - who should be involved, how should the organization be structured to respond - governance and measurement?
Developing an effective communications strategy - social media, messages to clients and key stakeholders.
Why Should You Attend:
Reputational risk affects every company: incidents will always happen even at the best-run companies. This webinar will discuss steps needed to ensure that a company’s reputation is well protected. Reputational risk can occur:- Directly as the result of the actions of the company itself.
- Indirectly due to the actions of an employee or employees.
- Laterally through other peripheral parties such as joint venture partners or suppliers.
- In addition to having good governance practices and transparency, companies also need to be socially responsible and environmentally conscious to avoid reputational risk. This course will include real-world examples illustrating failure in these parameters by companies like Ford and Firestone, Taco Bell and BP and compare them with more successful enterprises like Virgin, JP Morgan and Johnson & Johnson.
- Further, the webinar instructor will offer recommendations on how to take control of your reputational risk situations and turn them into opportunities.
Areas Covered in the Webinar:
Define reputational risk’s characteristics - when is it a primary risk and when is it a secondary risk? What conditions can make matters worse? When is it negligible?How do you measure reputational risk and should you hold capital against it?
Building an effective approach to manage reputational risk - who should be involved, how should the organization be structured to respond - governance and measurement?
Developing an effective communications strategy - social media, messages to clients and key stakeholders.
Who Will Benefit:
- Financial Officers
- Risk Officers
- Internal and External Auditors
- Operational Risk Staff and Managers
- Risk Management Department
- Board Members
- Risk and Audit Committee Chairs and Members
- Social Media Personnel
- Project Managers
- Marketing Consultants
- Chief Compliance Officers
- Chief Audit Officers
- IT Managers
- Actuaries
- Treasurers
- Bank Regulators and Examiners
- Payroll
Course Provider
Craig Spielmann,
