The Role of Social Media in Food and Drug Advertising and Regulatory Compliance Implications

This webinar on social media advertising compliance will provide perspective on how food and drug companies can leverage social media to promote brands, discuss how social media can expose companies to unique regulatory compliance challenges, and show how company compliance programs can be designed to address these challenges.

Why Should You Attend:

For highly-regulated food and drug businesses, social media presents some unique challenges, particularly with respect to requirements of the Food and Drug Administration and the Federal Trade Commission. With regulatory authorities taking a strong and active interest in social media, it is important for companies to ensure that their uses of social media comply with government requirements.

This session is designed for food and drug companies that leverage social media, and is focused towards helping those companies comply with FDA and FTC requirements. Functional groups that have regulatory, legal, marketing, human safety or in-market safety surveillance responsibility will benefit from the information shared in this webinar.

Areas Covered in the Webinar:

• Social Media facts and trends.
• Use of Social Media by food & drug companies.
• FDA interest in Social Media.
• Agency use of Social Media
• Applicable statutes and regulations
• Applicable FDA guidance’s
• FTC interest in Social Media.
• Enforcement and policy
• Framework to address compliance.
• Basic advertising standards
• Strategies to manage Social Media content
• Adverse Event reporting compliance
• Audit Readiness/documentation.

Who Will Benefit:

• Regulatory affairs
• Human Safety
• Safety Surveillance
• Marketing
• Internal Auditors
• Quality Assurance
• Risk Management
• Legal