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Immersive Entertainment Market Size, Share & Trends Analysis Report by Technology Type (Virtual Reality, Augmented Reality, Mixed Reality), Application (Gaming, Live Events), Region, and Segment Forecasts, 2024-2030

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    Report

  • 120 Pages
  • May 2024
  • Region: Global
  • Grand View Research
  • ID: 5976548
Description Jump to:
The global immersive entertainment market size is expected to reach USD 426.77 billion by 2030, growing at a CAGR of 24.6% from 2024 to 2030. The primary driver propelling the growth of the market is the widespread adoption of immersive technology in a wide range of entertainment industries, including gaming, movies, music, sports, and live events. The widespread application enhances immersive entertainment's attractiveness and its audience base, which is anticipated to drive market expansion throughout the forecast period.

The widespread application of immersive technologies across the entertainment industry is expected further to fuel the market growth in the coming years. Moreover, the trend of virtual tourism is expanding, enabling users to explore destinations through virtual reality. The ongoing emergence of these trends focuses on the dynamic and continually evolving nature of immersive technologies across the entertainment spectrum. This signifies a broader movement within the market, where the incorporation of virtual tourism reflects a growing inclination for diverse and engaging immersive experiences, reshaping the way audiences interact with entertainment offerings.

The application of immersive technologies to enhance live performances and events is one of the major trends fueling the immersive entertainment sector. The market is experiencing growth by a wide range of live entertainment events, virtual concerts, and theater experiences which employ virtual reality (VR) and augmented reality (AR) to create engaging and interactive experiences for the audience

Launching new products and services is one of the main strategies used by companies to increase their market share in the immersive entertainment sector Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, Meta, formerly known as Facebook, is actively engaged in partnerships to promote mixed reality experiences. In December 2023, Meta partnered with Telefónica to enhance mixed reality experiences for elderly individuals, showcasing its commitment to immersive technologies and expanding its market reach through strategic collaborations.

Immersive Entertainment Market Report Highlights

  • Based on the technology type segment, the virtual reality (VR) segment dominated the market in 2023. The combination of increasing adoption, technological advancements, diverse applications, competitive advantage, and consumer demand has propelled the virtual reality (VR) segment
  • Based on the application segment, the gaming segment dominated the market in 2023. The growth in the segment is attributed to its widespread popularity, technological advancements, diverse content offerings, high levels of engagement, strong community building initiatives, and enhanced cross-platform accessibility
  • Based on the region, North America dominated the market in 2023, owing to technological advancements, a strong ecosystem, consumer demand, and strategic partnerships by companies in North America
  • In December 2023, Sony Pictures Entertainment, a subsidiary of Sony Group Corporation, launched Wonderverse, an innovative immersive entertainment destination in Oak Brook, Chicago. This innovative space transports visitors beyond the confines of the screen, immersing them in fantastical realms inspired by beloved films, television series, and video games like Ghostbusters, Jumanji, Uncharted, and Zombieland.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.3.1. Information Analysis
1.3.2. Market Formulation & Data Visualization
1.3.3. Data Validation & Publishing
1.4. 1.4 Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Immersive Entertainment Market Snapshot
2.2. Immersive Entertainment Market- Segment Snapshot (1/2)
2.3. Immersive Entertainment Market- Segment Snapshot (2/2)
2.4. Immersive Entertainment Market- Competitive Landscape Snapshot
Chapter 3. Immersive Entertainment Market - Industry Outlook
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Rising Application of Immersive Technologies in the Media and Entertainment Industry
3.3.1.2. Growing Adoption and Advancements in AR, VR, and MR Technologies
3.3.1.3. Increased Demand for Interactive and Immersive Content
3.3.2. Market Restraint Analysis
3.3.2.1. High Device Cost and Discomfort Due to Spatial Issues and Other Ailments
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.4.2. Macroeconomic Analysis
3.5. Immersive Entertainment Market - COVID-19 Impact Analysis
3.6. Immersive Entertainment Market - Technology Trends
Chapter 4. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis
4.1. Technology Movement Analysis & Market Share, 2023 & 2030
4.2. Immersive Entertainment Market Estimates & Forecast, by Technology (USD Million)
4.2.1. Virtual Reality (VR)
4.2.2. Augmented Reality (AR)
4.2.3. Mixed Reality (MR)
4.2.4. Others
Chapter 5. Immersive Entertainment Market: Application Estimates & Trend Analysis
5.1. Application Movement Analysis & Market Share, 2023 & 2030
5.2. Immersive Entertainment Market Estimates & Forecast, by Location (USD Million)
5.2.1. Gaming
5.2.2. Live Events
5.2.3. Museum and Cultural Experiences
5.2.4. Music and Concerts
5.2.5. Sports
5.2.6. Arcade Studios
5.2.7. Immersive Theater
5.2.8. Others
Chapter 6. Regional Estimates & Trend Analysis
6.1. Immersive Entertainment Market by Region, 2023 & 2030
6.2. North America
6.2.1. North America Immersive Entertainment Market Estimates & Forecasts, 2018-2030 (USD Million)
6.2.2. U.S.
6.2.3. Canada
6.2.4. Mexico
6.3. Europe
6.3.1. Europe Immersive Entertainment Market Estimates & Forecasts, 2018-2030 (USD Million)
6.3.2. U.K.
6.3.3. Germany
6.3.4. France
6.3.5. Italy
6.3.6. Spain
6.4. Asia-Pacific
6.4.1. Asia-Pacific Immersive Entertainment Market Estimates & Forecasts, 2018-2030 (USD Million)
6.4.2. China
6.4.3. Japan
6.4.4. India
6.4.5. South Korea
6.5. Latin America
6.5.1. Latin America Immersive Entertainment Market Estimates & Forecasts, 2018-2030 (USD Million)
6.5.2. Brazil
6.6. Middle East & Africa (MEA)
6.6.1. MEA Immersive Entertainment Market Estimates & Forecasts, 2018-2030 (USD Million)
6.6.2. Saudi Arabia
6.6.3. South Africa
Chapter 7. Immersive Entertainment Market - Competitive Landscape
7.1. Recent Developments & Impact Analysis, by Key Market Participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Market Share Analysis, 2023
7.8. Company Heat Map Analysis
7.9. Strategy Mapping
7.9.1. Partnerships
7.9.2. New Product Launches
7.9.3. Merger & Acquisition
7.9.4. Expansion
7.10. Company Profiles
7.10.1. Meta Platforms Inc.
7.10.1.1. Participant’s Overview
7.10.1.2. Financial Performance
7.10.1.3. Product Benchmarking
7.10.1.4. Recent Developments
7.10.2. Microsoft Corporation
7.10.2.1. Participant’s Overview
7.10.2.2. Financial Performance
7.10.2.3. Product Benchmarking
7.10.2.4. Recent Developments
7.10.3. HTC Corporation
7.10.3.1. Participant’s Overview
7.10.3.2. Financial Performance
7.10.3.3. Product Benchmarking
7.10.3.4. Recent Developments
7.10.4. Barco NV
7.10.4.1. Participant’s Overview
7.10.4.2. Financial Performance
7.10.4.3. Product Benchmarking
7.10.4.4. Recent Developments
7.10.5. Magic Leap Inc
7.10.5.1. Participant’s Overview
7.10.5.2. Financial Performance
7.10.5.3. Product Benchmarking
7.10.5.4. Recent Developments
7.10.6. Samsung Electronics Co., Ltd.
7.10.6.1. Participant’s Overview
7.10.6.2. Financial Performance
7.10.6.3. Product Benchmarking
7.10.6.4. Recent Developments
7.10.7. Apple Inc
7.10.7.1. Participant’s Overview
7.10.7.2. Financial Performance
7.10.7.3. Product Benchmarking
7.10.7.4. Recent Developments
7.10.8. Sony Group Corporation
7.10.8.1. Participant’s Overview
7.10.8.2. Financial Performance
7.10.8.3. Product Benchmarking
7.10.8.4. Recent Developments
7.10.9. Qualcomm Technologies, Inc
7.10.9.1. Participant’s Overview
7.10.9.2. Financial Performance
7.10.9.3. Product Benchmarking
7.10.9.4. Recent Developments
7.10.10. Unity Technologies
7.10.10.1. Participant’s Overview
7.10.10.2. Financial Performance
7.10.10.3. Product Benchmarking
7.10.10.4. Recent Developments
List of Tables
Table 1 Immersive Entertainment Market 2018-2030 (USD Million)
Table 2 Immersive Entertainment, by Region, 2018-2030 (USD Million)
Table 3 Immersive Entertainment, by Component, 2018-2030 (USD Million)
Table 4 Immersive Entertainment, by Location, 2018-2030 (USD Million)
Table 5 Virtual Reality Market by Region, 2018-2030 (USD Million)
Table 6 Augmented Reality Market by Region, 2018-2030 (USD Million)
Table 7 Mixed Reality Market by Region, 2018-2030 (USD Million)
Table 8 Others Market by Region, 2018-2030 (USD Million)
Table 9 Gaming Market by Region, 2018-2030 (USD Million)
Table 10 Live Events Market by Region, 2018-2030 (USD Million)
Table 11 Museum and Cultural Experiences Market by Region, 2018-2030 (USD Million)
Table 12 Music and Concerts Market by Region, 2018-2030 (USD Million)
Table 13 Sports Market by Region, 2018-2030 (USD Million)
Table 14 Arcade Studios Market by Region, 2018-2030 (USD Million)
Table 15 Immersive Theater Market by Region, 2018-2030 (USD Million)
Table 16 Others Market by Region, 2018-2030 (USD Million)
Table 17 North America Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 18 North America Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 19 U.S. Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 20 U.S. Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 21 Canada Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 22 Canada Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 23 Mexico Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 24 Mexico Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 25 Europe Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 26 Europe Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 27 Germany Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 28 Germany Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 29 U.K. Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 30 U.K. Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 31 France Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 32 France Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 33 Italy Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 34 Italy Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 35 Asia-Pacific Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 36 Asia-Pacific Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 37 China Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 38 China Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 39 Japan Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 40 Japan Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 41 India Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 42 India Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 43 South Korea Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 44 South Korea Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 45 South America Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 46 South America Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 47 Brazil Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 48 Brazil Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 49 Argentina Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 50 Argentina Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 51 Middle East and Africa Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 52 Middle East and Africa Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 53 South Africa Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 54 South Africa Immersive Entertainment Market by Application, 2018-2030 (USD Million)
Table 55 Saudi Arabia Immersive Entertainment Market by Technology, 2018-2030 (USD Million)
Table 56 Saudi Arabia Immersive Entertainment Market by Application, 2018-2030 (USD Million)
List of Figures
Figure 1 Immersive Entertainment Market Segmentation
Figure 2 Information Procurement
Figure 3 Data Analysis Models
Figure 4 Market Formulation and Validation
Figure 5 Data Validating & Publishing
Figure 6 Market Snapshot
Figure 7 Segment Snapshot (1/2)
Figure 8 Segment Snapshot (2/2)
Figure 9 Competitive Landscape Snapshot
Figure 10 Immersive Entertainment Market Value, 2023 (USD Million)
Figure 11 Immersive Entertainment - Industry Value Chain Analysis
Figure 12 Immersive Entertainment Market Dynamics
Figure 13 Immersive Entertainment Market: PORTER's Five Forces Analysis
Figure 14 Immersive Entertainment Market: PESTEL Analysis
Figure 15 Immersive Entertainment Market Share by Technology Type, 2022 & 2030 (USD Million)
Figure 16 Immersive Entertainment Market, by Technology Type: Market Share, 2022 & 2030
Figure 17 Virtual Reality Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 18 Augmented Reality Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 19 Mixed Reality Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 20 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 21 Immersive Entertainment Market Share by Application, 2022 & 2030 (USD Million)
Figure 22 Immersive Entertainment Market, by Application: Market Share, 2022 & 2030
Figure 23 Gaming Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 24 Live Events Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 25 Museum and Cultural Experiences Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 26 Music and Concerts Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 27 Sports Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 28 Arcade Studios Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 29 Immersive Theater Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 30 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Figure 31 Immersive Entertainment Market Revenue, by Region, 2022 & 2030 (USD Million)
Figure 32 Regional Marketplace: Key Takeaways (1/2)
Figure 33 Regional Marketplace: Key Takeaways (2/2)
Figure 34 North America Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 39 Germany Immersive Entertainment Market Estimates and Forecast 2018-2030 (USD Million)
Figure 40 U.K. Immersive Entertainment Market Estimates and Forecast 2018-2030 (USD Million)
Figure 41 France Immersive Entertainment Market Estimates and Forecast 2018-2030 (USD Million)
Figure 42 Italy Immersive Entertainment Market Estimates and Forecast 2018-2030 (USD Million)
Figure 43 Spain Immersive Entertainment Market Estimates and Forecast 2018-2030 (USD Million)
Figure 44 Asia-Pacific Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 45 China Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 47 India Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018-2030 (USD Million)
Figure 54 Key Company Categorization
Figure 55 Company Market Positioning
Figure 56 Strategic Framework

Companies Mentioned

  • Meta Platforms Inc.
  • Microsoft Corporation
  • HTC Corporation
  • Barco NV
  • Magic Leap Inc
  • Samsung Electronics Co., Ltd.
  • Apple Inc
  • Sony Group Corporation
  • Qualcomm Technologies, Inc
  • Unity Technologies

Methodology

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