Global Generative AI in Mobile Messaging Market: 2024-2028

The Generative AI in Mobile Messaging research suite provides in-depth evaluation of how brands and enterprises will use generative AI as a tool to improve mobile messaging communication content through increased personalisation and efficiency. It assesses the technologies and strategies available to mobile messaging vendors and CPaaS platforms over 4 key technologies:

• Chatbots
• MMS Business Messaging
• RCS Business Messaging
• SMS Business Messaging

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, as well as a Strategy & Trends document which gives a complete assessment of the key trends, challenges and recommendations for stakeholders. Together, they provide an essential tool for understanding this rapidly growing market; enabling communication platform and LLM (Large Language Model) vendors to shape their future strategy.

Key Statistics

• $830mn - Total market value in 2024
• $11.2bn - Total market value in 2028
• 1,250% - 2024 to 2028 market growth
• 2024-2028 - Forecast period

Key Features

Key Takeaways & Strategic Recommendations: In-depth analysis of the key findings for the generative AI in mobile messaging market, accompanied by strategic recommendations for stakeholders.

Market Dynamics: Insights into key trends within the generative AI in mobile messaging market, including across 4 key messaging channels: chatbots, SMS, RCS, and MMS. It also addresses the challenges of generative AI adoption, including AI hallucination and data privacy concerns, and analyses the key industries and use cases.

Benchmark Industry Forecasts: The overview of the generative AI in mobile messaging includes forecasts for total generative AI spend across the key messaging channels.

Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 14 vendors within generative AI in mobile messaging, via the Competitor Leaderboard:

• Bird
• CM.com
• Genesys
• GMS (Global Message Services)
• Gupshup
• Infobip
• Kasisto
• LivePerson
• Route Mobile
• Sinch
• Twilio
• Vonage
• Webex
• Zendesk

Research Deliverables

• Market Trends & Forecasts PDF Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.