This report explores the trends that are likely to shape the health and beauty industry in 2024.
A look into the trends currently shaping purchasing behavior in the health and beauty industry in 2024.
A look into the trends currently shaping purchasing behavior in the health and beauty industry in 2024.
Scope
- Trends like Mental Wellness, Sleep Hygiene, Beauty Inside-Out, and Affordable Wellness will dominate the minds of consumers in the current year as consumers strive to strike a balance between affordability and maintaining good health and hygiene.
- Technology will continue to transform beauty.
- The EU Green Deal will pave the way for reducing water pollution.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- Top Trends in Health and Beauty
- Industry Overview
- Top Trends in Health and Beauty
- Trend #1: Mental Wellness
- Trend #2: Sleep Hygiene
- Trend #3: Beauty Inside-Out
- Trend #4: Influencer Fatigue
- Trend #5: Affordable Wellness
- Trend #6: Thoughtful Aging
- Trend #7: Urban Protection
- Takeaways
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Target
- Goop
- Superdrug
- Boots
- Prada
- Adidas
- Rare Beauty
