South & Central America Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The South & Central America electric hair brush market is expected to grow from US$ 34.79 million in 2022 to US$ 46.93 million by 2030. It is estimated to grow at a CAGR of 3.8% from 2022 to 2030.

Celebrity Endorsements and Social Media Campaigns

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals. Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.

South & Central America Electric Hair Brush Market Overview

The South & Central America electric hair brush market is segmented into Brazil, Argentina, and the Rest of South & Central America. The increasing adoption of hair styling products among working women in Brazil and Argentina has surged the adoption of electric hair brushes. In addition, the rising awareness regarding new hairstyles, such as curls or straightened hair, among millennials has further propelled the market growth.

Further, the rising number of supermarkets and hypermarkets and business expansion by key players in the region are significantly contributing to the overall growth of the market in the region. Attractive discount offers and schemes by retail chains, coupled with the availability of various brands, have increased the consumer preference to shop from retail outlets, thereby surging the market growth. Moreover, the population in the region is opting for styling hair at home rather than visiting the salon.

South & Central America Electric Hair Brush Market Segmentation

The South & Central America electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the South & Central America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the South & Central America electric hair brush market in 2022.

Based on category, the South & Central America electric hair brush market is segmented into men, women, and unisex. The women segment held the largest share of the South & Central America electric hair brush market in 2022.

Based on distribution channel, the South & Central America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the South & Central America electric hair brush market in 2022.

Based on country, the South & Central America electric hair brush market is segmented into Brazil, Argentina, and the Rest of South and Central America. The Rest of South & Central America dominated the South & Central America electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the South & Central America electric hair brush market.