South & Central America Sports Sunglasses Market Forecast to 2030 - Regional Analysis - by Type (Polarized and Non-Polarized), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The South & Central America sports sunglasses market is expected to grow from US$ 519.41 million in 2022 to US$ 824.50 million by 2030. It is estimated to grow at a CAGR of 5.9% from 2022 to 2030.

Rising Focus on Technological Advancements Drive South & Central America Sports Sunglasses Market

Technological advancements offer various benefits that cater to consumers' evolving needs and preferences. One crucial aspect of technological advancements is the improvement in lens technology. Sports sunglasses have advanced lens coatings, such as polarized and photochromic technology. Polarized lenses reduce glare and enhance contrast, which makes them ideal for water sports, skiing, and driving activities. Photochromic lenses adapt to changing light conditions that provides versatility for users engaged in various outdoor sports. These technological enhancements improve visual comfort and the overall experience, making sports sunglasses attractive to consumers.

Another area of innovation is the use of lightweight and durable materials in sports sunglasses. Advanced materials such as TR-90 and carbon fiber make the frames of sports sunglasses robust and lightweight, offering comfort and durability for athletes. Lightweight frames are essential for sports where every ounce matters, such as cycling or running. Sports sunglasses made of lightweight materials are suitable for extended use during physical activities and can help reduce the risk of discomfort or fatigue.

Additionally, customization and smart features have become a part of the technological advancement in sports sunglasses. Some brands offer customizable options, allowing customers to choose frame colors, lens tints, and other design elements. Furthermore, smart features such as heads-up display integrated Bluetooth connectivity, and fitness tracking are emerging in sports sunglasses. These features enhance the user experience by providing valuable data and connectivity, making them appealing to tech-savvy consumers.

Technological advancements enhance functionality, comfort, and style of customers. These innovations cater to the specific needs of athletes and attract a broader consumer base looking for the latest in eyewear technology. As technology advances, sports sunglasses can offer an ever-improving combination of performance and style, contributing to the growth and evolution of the market.

South & Central America Sports Sunglasses Market Overview

Countries such as Brazil, Argentina, and Peru are heavily involved in sports. Football is the most popular sport in Brazil and Argentina, and sports such as volleyball and motorsports, particularly Formula One, basketball, and tennis, also gather high levels of popularity. These sports activities also contribute to the growing economy. According to the Brazilian Football Confederation (CBF), football contributed a total of US$ 10.55 billion, i.e., 0.72% of the national GDP of Brazil in 2019. Additionally, the organization of major sporting events in the region such as the Brazilian Championship, Copa do Brasil, Rio Open, and Formula One Brazilian Grand Prix prominently contributed to the increased participation in sports such as football, tennis, and car racing, which tends to increase the sales of sports accessories, tools, apparels, and necessary equipment, driving the sports sunglasses market growth.

Government initiatives such as Olympism365 by the International Olympic Committee (IOC) focus on promoting sport as an enabler for the United Nations' Sustainable Goals (UN SDGs). These ongoing community sports programs are targeting 50,000 young people's participation across 15 countries in South & Central America by 2025.. Over 9,000 young people in South & Central American countries are reached through community sports programs, and more than 680 professionals have been trained so far. Therefore, positive outlook and initiatives from governments have bolstered the total expenditure on the sports industry, further propelling the demand for sports accessories such as sports sunglasses across the region. These factors anticipated to drive the market growth.

South & Central America Sports Sunglasses Market Segmentation

The South & Central America sports sunglasses market is segmented into type, category, distribution channel, and country.

Based on type, the South & Central America sports sunglasses market is bifurcated into polarized and non-polarized. The non-polarized segment held a larger share of the South & Central America sports sunglasses market in 2022.

Based on category, the South & Central America sports sunglasses market is segmented into men, women, unisex, and kids. The men segment held the largest share of the South & Central America sports sunglasses market in 2022.

Based on distribution channel, the South & Central America sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the South & Central America sports sunglasses market in 2022.

Based on country, the South & Central America sports sunglasses market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the South & Central America sports sunglasses market in 2022.

Adidas AG, Decathlon SE, EssilorLuxottica SA, Nike Inc, Puma SE, and Safilo Group SpA are some of the leading companies operating in the South & Central America sports sunglasses market.