Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, they must understand the drivers of change, the consumers to target, and where to play. Above all, they must be prepared for the future of consumption.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Key Findings
Identifying growth opportunities is more challenging than ever
Achieving and accelerating growth are key business objectives for many companies. However, in the current economic and consumer environment, characterised by high operating costs, rapid changes, disruptions, uncertainty, and constrained consumer budgets, identifying growth opportunities is more challenging than ever.
The future of consumption is shaped by a variety of factors that intersect and interplay
Numerous factors spanning economies, societies, and technologies intersect and interplay with each other to create a dynamic and complex landscape for future consumption. The evolution of household structure, demographic shifts, technology penetration, and value changes are among the most influential drivers that shape tomorrow’s consumption.
Four generations that shape future consumption today
Generation Z and millennials are leading the charge in redefining consumption patterns through their digital fluency and social consciousness. Generation X and baby boomers shape future consumption with their substantial purchasing power. Focusing on the generations that shape future consumption today provides an actionable framework for businesses.
Pinpointing growth markets requires a comprehensive approach
Companies need to adopt a comprehensive approach that integrates insights from the target segment analysis and incorporates a wide range of factors beyond demographics, income and expenditure, and other socioeconomic data in order to identify growth geographies and unlock opportunities.
An actionable approach to identifying and capitalising on growth opportunities
By understanding the drivers of future consumption, focusing on generations that shape tomorrow’s consumption today, and applying a wide range of metrics to identify high-potential markets, businesses can strategically position themselves for sustained growth.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- JD
- TikTok
- Toyota
