Advertising in the United Kingdom - Research and Markets

Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The UK advertising industry had total revenues of$45.64 billion in 2023, representing a compound annual growth rate (CAGR) of 7.9% between 2018 and 2023.
The retailer segment accounted for the industry's largest proportion in 2023, with total revenues of$9.94 billion, equivalent to 21.8% of the industry's overall value.
The UK accounts for the largest segment of 29.6% in the European market in 2023.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United Kingdom
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United Kingdom
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom advertising market with five year forecasts

Reasons to Buy

What was the size of the United Kingdom advertising market by value in 2023?
What will be the size of the United Kingdom advertising market in 2028?
What factors are affecting the strength of competition in the United Kingdom advertising market?
How has the market performed over the last five years?
What are the main segments that make up the United Kingdom's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the industry?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?

8 Company Profiles

8.1. Publicis Groupe SA
8.2. The Interpublic Group of Companies, Inc.
8.3. Omnicom Group, Inc.
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: United Kingdom advertising industry value: $ million, 2018-23
Table 2: United Kingdom advertising industry category segmentation: % share, by value, 2018-2023
Table 3: United Kingdom advertising industry category segmentation: $ million, 2018-2023
Table 4: United Kingdom advertising industry geography segmentation: $ million, 2023
Table 5: United Kingdom advertising industry value forecast: $ million, 2023-28
Table 16: Publicis Groupe SA: key facts
Table 17: Publicis Groupe SA: Annual Financial Ratios
Table 18: Publicis Groupe SA: Key Employees
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: The Interpublic Group of Companies, Inc.: key facts
Table 23: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 24: The Interpublic Group of Companies, Inc.: Key Employees
Table 25: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 26: Omnicom Group, Inc.: key facts
Table 27: Omnicom Group, Inc.: Annual Financial Ratios
Table 28: Omnicom Group, Inc.: Key Employees
Table 29: Omnicom Group, Inc.: Key Employees Continued
Table 30: WPP plc: key facts
Table 31: WPP plc: Annual Financial Ratios
Table 32: WPP plc: Key Employees
Table 33: WPP plc: Key Employees Continued
Table 42: United Kingdom size of population (million), 2019-23
Table 43: United Kingdom gdp (constant 2005 prices, $ billion), 2019-23
Table 44: United Kingdom gdp (current prices, $ billion), 2019-23
Table 45: United Kingdom inflation, 2019-23
Table 46: United Kingdom consumer price index (absolute), 2019-23
Table 47: United Kingdom exchange rate, 2019-23

List of Figures

Figure 1: United Kingdom advertising industry value: $ million, 2018-23
Figure 2: United Kingdom advertising industry category segmentation: $ million, 2018-2023
Figure 3: United Kingdom advertising industry geography segmentation: % share, by value, 2023
Figure 4: United Kingdom advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in the United Kingdom, 2023
Figure 6: Drivers of buyer power in the advertising industry in the United Kingdom, 2023
Figure 7: Drivers of supplier power in the advertising industry in the United Kingdom, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

The Interpublic Group of Companies, Inc.
Publicis Groupe SA
Omnicom Group, Inc.
WPP plc

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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