The UK: Home Category Data, The Consumer - Bedroom textiles report offers a comprehensive insight into consumer attitudes in the UK Bedroom textiles market. The report focuses on five key subcategories: overall Bedroom textiles, Pillows & duvets, Covers, Blankets, Sheets, and Bedroom accessories. Consumer data is based on our 2023 UK bedroom textiles survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Dunelm holds the highest conversion rate in the overall bedroom room textiles followed by Amazon
- 72.0% of respondents cited price as the reason for their purchase of bedroom room textiles
- 63.8% of shoppers agreed updating bedsheets is an easy way to refresh the look and feel of the bedroom
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Methodology and contacts
- Reasons for making a purchase of respective sub-categories
- The conversion rate for leading retailers taken from those that visited each retailer and those that used each retailer for bedroom textiles
- The percentage of consumers using each retailer for the various subcategories
- The percentage of shoppers in each group who have bought at least one bedroom textiles item at each retailer over the past year, split by demographic.
- Drivers of retailer choice
- The percentage of people purchasing any product in this category over the past year
- The penetration of people purchasing any product in this category over the past year, split by demographic
- The penetration of people who live in each region purchasing any product in this category over the last year
- First time usage
- Replacement cycle
- The percentage of consumers who visited each retailer in the last 12 months and those who purchased at that retailer in the last 12 months
- The percentage of consumers who bought each category and sub-category from the retailer over the past year
- The percentage of those consumers who purchased bedroom textiles citing certain reasons as being important in terms of what drives them to use specific stores when making purchases
- Research Process
- The interaction with staff, if any, consumers had instore when shopping for bedroom textiles
- Channel usage - when researching
- Channel usage - when purchasing
- Online fulfilment
- Agreement and disagreement with various statements on opinions on online shopping for bedroom textiles
- Agreement and disagreement with various statements on satisfaction with online shopping for bedroom textiles
- Views prior to purchase
- What is most important to shoppers when purchasing bedroom textiles
- The types of fillings for pillows and duvets that consumers have heard of, and the fillings they would consider buying
- What consumers usually do with their duvets during different seasons
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Dunelm
- Amazon
- ASDA
- Tesco
- B&M
- Primark
- IKEA
- Marks & Spencer
- Argos
- Home Bargains
