Pocket Video Camera Global Market Report 2024

The pocket video camera market size has grown strongly in recent years. It will grow from $3.44 billion in 2023 to $3.62 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The historical growth can be attributed to trends in social media, price reductions, the emergence of vlogging, trends in travel and adventure, and the convergence of consumer electronics.

The pocket video camera market size is expected to see strong growth in the next few years. It will grow to $4.45 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The anticipated growth in the forecast period is expected to stem from the integration of artificial intelligence (AI), augmented reality/virtual reality (AR/VR), 5G connectivity, environmental sustainability initiatives, health and fitness trends, remote work practices, and advancements in education. Key trends in the forecast period encompass the evolution of remote work, a focus on sustainability, the development of digital health and wellness solutions, the expansion of e-commerce, and exploration of the metaverse.

The expansion of social media usage is anticipated to drive the growth of the pocket video camera market in the foreseeable future. Social media encompasses online platforms and websites enabling users to generate and distribute content, engage with others, and participate in virtual communities. This surge in social media adoption is propelled by factors such as increased internet accessibility, widespread smartphone proliferation, and a desire for interconnectedness. The growing reliance on social media platforms has heightened the demand for pocket video cameras, facilitating various activities such as content creation, live streaming, influencer marketing, community interaction, user-generated advertising, and participation in trends. For example, as reported by Made in CA, a Canada-based online magazine in March 2024, 33.1 million Canadians were active on social media at the beginning of 2023, with the majority possessing at least one account. In Canada, social media penetration stands at 91.3%, while globally, it reaches 59%. Consequently, the escalating use of social media platforms is propelling the expansion of the pocket video camera market.

Key players in the pocket video camera market are concentrating on product advancements, notably introducing palm-sized digital cameras, to meet the growing demand for compact and convenient recording solutions. Palm-sized digital cameras are compact recording devices designed for portability and ease of use within the realm of pocket video cameras. For instance, in February 2024, Fujifilm India Private Limited, an India-based imaging technology company, unveiled the INSTAX Pal, a stylish palm-sized digital camera, in the Indian market. This notable addition to the esteemed INSTAX series of instant cameras and smartphone printers empowers users to capture spontaneous moments anytime, anywhere. Featuring a regular mode activated by the rear-panel shutter button and employing a wide-angle lens for capturing intriguing shots from unique angles, the camera facilitates one-handed operation to capture rich, dynamic images with complex backgrounds, a feat often challenging for smartphones. Moreover, the remote mode enables seamless connectivity between the camera and smartphone via Bluetooth, leveraging the dedicated INSTAX Pal App. This functionality enables users to remotely capture selfies or group photos and instantly view the results.

In May 2021, Teledyne Technologies Incorporated, a US-based company specializing in instrumentation and digital imaging products, completed the acquisition of FLIR Systems Inc. for an undisclosed sum. This acquisition enhances Teledyne's portfolio with a comprehensive suite of imaging technologies and products spanning X-ray to infrared, encompassing both components and complete imaging systems. FLIR Systems Inc. is a US-based provider of pocket thermal imaging cameras and sensors.

Major companies operating in the pocket video camera market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Canon Inc., FUJIFILM Holdings Corporation, Garmin Ltd., Nikon Corporation, Eastman Kodak Company, GoPro Inc., Blackmagic Design Pty Ltd., HTC Corporation, SZ DJI Technology Co. Ltd., Vivitar Corporation, SJCAM Limited, Rylo Inc., Insta360, ThiEYE, AEE Technology Inc., Kinemax Technology Co. Ltd., Mokacam Technology Co. Ltd.

North America was the largest region in the pocket video camera market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pocket video camera market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pocket video camera market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A pocket video camera is typically a compact, portable device crafted for capturing high-quality video footage while on the move. These cameras are small enough to fit into a pocket or bag, making them convenient for travel, events, and day-to-day use. They often boast features such as HD recording, image stabilization, and built-in Wi-Fi for effortless sharing.

Pocket video cameras come in several types, including normal cameras, moonlight cameras, star cameras, and infrared illumination cameras. A typical pocket video camera is designed to capture video footage on the go. They are available across a spectrum of prices, ranging from premium to mid-range and budget options, catering to a variety of applications, both commercial and consumer-oriented. These cameras are retailed through diverse channels, including multi-brand stores, single-brand outlets, and online platforms.

The pocket video camera research report is one of a series of new reports that provides pocket video camera market statistics, including the pocket video camera industry's global market size, regional shares, competitors with a pocket video camera market share, detailed pocket video camera market segments, market trends and opportunities, and any further data you may need to thrive in the pocket video camera industry. This pocket video camera market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The pocket video camera market consists of sales of compact camcorders, action cameras, multi-purpose cameras, and pocket-sized camcorders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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