Kiwi Fruit Market Report 2026

The kiwi fruit market size has grown strongly in recent years. It will grow from $2.03 billion in 2025 to $2.17 billion in 2026 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to expansion of commercial fruit farming, rising global fruit consumption, improvements in post-harvest handling, growth of export-oriented kiwi production, increased retail availability of exotic fruits.

The kiwi fruit market size is expected to see strong growth in the next few years. It will grow to $2.76 billion in 2030 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to rising health-conscious consumer base, expansion of processed fruit applications, increasing demand for organic produce, investments in advanced storage technologies, growing kiwi consumption in emerging markets. Major trends in the forecast period include increasing demand for fresh and nutrient-rich fruits, rising adoption of organic kiwi cultivation, expansion of cold chain distribution infrastructure, growing use of kiwi in processed foods, enhanced focus on quality grading standards.

The increasing demand for organic food is expected to drive the kiwi fruit market going forward. Organic and natural food products are produced without synthetic chemicals, pesticides, or genetically modified organisms (GMOs) and are minimally processed, making them free from artificial additives. Demand for organic and natural food products continues to rise due to increasing health consciousness among consumers and a growing need for transparency in the food supply chain. Organic kiwi fruit supports this trend by promoting sustainable agricultural practices, environmental stewardship, and consumer health. Organic fruits, including kiwi, may contain higher levels of antioxidants, vitamins, minerals, and phytonutrients compared to conventionally grown alternatives, offering enhanced nutritional benefits. For instance, in April 2025, according to the Organic Trade Association, a US-based membership organization, U.S. sales of certified organic products reached $71.6 billion, with organic produce accounting for $21.5 billion, making it the top-selling organic category. Therefore, the increasing demand for organic food is driving the growth of the kiwi fruit market.

Leading players in the Kiwi fruit market are intensifying their efforts to introduce innovative products, such as Kiwi extracts, to enhance protein absorption. Kiwi extract, a concentrated form of compounds derived from kiwifruit, is sought after for its potential health benefits and nutritional properties. For instance, in January 2023, Pharmactive Biotech Products S.L.U. unveiled KWD+, a kiwi fruit extract standardized to contain a minimum of 0.15% actinidin, accompanied by 0.1% Aktinnamics antioxidants, and boasting proteolytic enzyme concentrations up to five times higher than fresh kiwi fruit. This advanced solution enables precise dosage for improved protein digestion and absorption, catering to specific consumer segments such as athletes, the elderly, and vegans. This move potentially broadens market opportunities for Kiwi-based ingredients within the Kiwi fruit market beyond the realm of fresh fruit consumption.

In January 2024, Unifrutti Group, a UAE-based producer, marketer, and distributor of fresh fruit, acquired Verfrut for an undisclosed amount. This acquisition aims to strengthen Unifrutti’s operations and diversify its fruit offerings in the Chilean market. Through this deal, Unifrutti plans to implement varietal conversion initiatives on Verfrut's farms to improve productivity and elevate product quality. Verfrut is a Chile-based company specializing in the cultivation and export of fresh produce.

Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll’s Inc., Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC, T&G Global.

Asia-Pacific was the largest region in the kiwi fruit market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the kiwi fruit market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The kiwi fruit market consists of sales of dried kiwi, kiwi juice, kiwi-flavored yogurt, kiwi-infused skincare products, and kiwi-flavored candies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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