Kiwi Fruit Market Report 2025

This Kiwi Fruit market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The kiwi fruit market size has grown strongly in recent years. It will grow from $1.9 billion in 2024 to $2.04 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increased consumer awareness of health benefits associated with kiwi fruit, improvements in transportation and logistics, growth in demand for exotic fruits in developed markets, adoption of modern agricultural practices leading to higher yields, and trade agreements facilitating easier export and import of kiwi fruit.

The kiwi fruit market size is expected to see strong growth in the next few years. It will grow to $2.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to continued focus on healthy eating habits, driving demand for nutritious fruits like kiwi, climate change affecting traditional kiwi fruit growing regions and leading to exploration of new cultivation areas, shifting consumer preferences towards organic and sustainably produced kiwi fruit, government initiatives promoting fruit farming and export diversification, changing demographics and urbanization influencing consumption patterns. Major trends in the forecast period include growth in demand for organic and sustainably produced kiwi fruit, increasing utilization of social media and online platforms for marketing and sales, development of new varieties with improved flavor profiles and extended shelf life, integration of kiwi fruit into functional food and nutraceutical products, emergence of gourmet and premium segments within the kiwi fruit market.

The rising demand for organic food is anticipated to drive growth in the kiwi fruit market. Organic and natural foods are produced without synthetic chemicals, pesticides, or GMOs, undergoing minimal processing and remaining free from artificial additives. This demand is fueled by increasing health awareness among consumers and a desire for transparency in food sourcing. Organic kiwi fruit aligns with sustainable agricultural practices and prioritizes consumer health and environmental responsibility. Compared to conventionally grown fruits, organic kiwis often contain higher levels of antioxidants, vitamins, minerals, and phytonutrients, providing additional nutritional benefits. For example, in May 2023, data from the Organic Trade Association, a US-based membership organization, showed that organic food sales rose from $59.1 billion in 2021 to $61.7 billion in 2022. Thus, the growing demand for organic food is bolstering the kiwi fruit market.

Leading players in the Kiwi fruit market are intensifying their efforts to introduce innovative products, such as Kiwi extracts, to enhance protein absorption. Kiwi extract, a concentrated form of compounds derived from kiwifruit, is sought after for its potential health benefits and nutritional properties. For instance, in January 2023, Pharmactive Biotech Products S.L.U. unveiled KWD+, a kiwi fruit extract standardized to contain a minimum of 0.15% actinidin, accompanied by 0.1% Aktinnamics antioxidants, and boasting proteolytic enzyme concentrations up to five times higher than fresh kiwi fruit. This advanced solution enables precise dosage for improved protein digestion and absorption, catering to specific consumer segments such as athletes, the elderly, and vegans. This move potentially broadens market opportunities for Kiwi-based ingredients within the Kiwi fruit market beyond the realm of fresh fruit consumption.

In January 2024, Unifrutti Group, a UAE-based producer, marketer, and distributor of fresh fruit, acquired Verfrut for an undisclosed amount. This acquisition aims to strengthen Unifrutti’s operations and diversify its fruit offerings in the Chilean market. Through this deal, Unifrutti plans to implement varietal conversion initiatives on Verfrut's farms to improve productivity and elevate product quality. Verfrut is a Chile-based company specializing in the cultivation and export of fresh produce.

Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC.

Asia-Pacific was the largest region in the kiwi fruit market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kiwi fruit market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Kiwi fruit is a small, oval-shaped fruit with brown fuzzy skin and green or yellow flesh, renowned for its tangy-sweet flavor and high nutritional content. It is commonly enjoyed fresh, added to fruit salads, smoothies, and desserts, or used as a colorful garnish in various culinary creations.

The primary types of kiwi fruits include fresh kiwi and processed kiwi. Fresh kiwi refers to whole, unaltered fruit that has not undergone any preservation or processing post-harvest. It is available in both organic and conventional varieties, distributed through supermarkets, specialty retailers, convenience stores, e-commerce platforms, and more. Fresh kiwi is utilized in diverse applications such as direct consumption, jams, sauces, ice cream, salads, and others.

The kiwi fruit market research report is one of a series of new reports that provides kiwi fruit market statistics, including kiwi fruit industry global market size, regional shares, competitors with a kiwi fruit market share, detailed kiwi fruit market segments, market trends and opportunities, and any further data you may need to thrive in the kiwi fruit industry. This kiwi fruit market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The kiwi fruit market consists of sales of dried kiwi, kiwi juice, kiwi-flavored yogurt, kiwi-infused skincare products, and kiwi-flavored candies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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