Email Verification Software Global Market Report 2024

The email verification software market size has grown rapidly in recent years. It will grow from $0.59 billion in 2023 to $0.65 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The historical growth can be attributed to several factors, including the ascent of email marketing, the enactment of data privacy regulations, heightened online transactions, growing cybersecurity apprehensions, and the expansion of digital marketing practices.

The email verification software market size is expected to see rapid growth in the next few years. It will grow to $0.97 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%. The projected growth in the upcoming period is expected due to an increased focus on data quality, widespread adoption of AI and machine learning technologies, a surge in demand for real-time verification processes, integration with CRM and marketing automation platforms, and a heightened emphasis on mobile optimization strategies. Key trends anticipated in the forecast period encompass blockchain-based verification methods, the implementation of multi-channel verification approaches, the utilization of predictive analytics tools, the enhancement of verification APIs, and the adoption of voice recognition verification techniques.

The increasing adoption of cloud-based solutions is poised to drive the expansion of the email verification software market in the foreseeable future. Cloud-based solutions, accessed remotely over the internet rather than locally, are gaining traction due to their scalability, cost-effectiveness, flexibility, and accessibility, fueled by the growing adoption of digital transformation initiatives across various industries. Email verification software plays a crucial role in ensuring the accuracy of email lists, improving deliverability rates, reducing bounce rates, and safeguarding sender reputation by validating email addresses in real-time through cloud infrastructure. For instance, in April 2023, according to data by Flexera, a US-based computer software company, in 2022, 87% of organizations adopted a multi-cloud, of which 72% adopted a hybrid cloud, 13% adopted a multiple public clouds, and 2% a multiple private clouds. Furthermore, the cloud spending by small and medium-sized businesses (SMBs) reflects a massive uptake, with 52% of the expenditure being more than $1.2 million in 2022, up from 38% reported in 2021. Therefore, the rise in the adoption of cloud-based solutions is driving the growth of the email verification software market.

Leading companies in the email verification software market are leveraging machine learning and automation technologies to enhance their offerings and deliver better solutions to customers. Machine learning and automation involve the integration of advanced algorithms and automated processes to improve the accuracy, efficiency, and reliability of email verification processes. For instance, in June 2023, Reoon Technology, an India-based prominent B2B SaaS development company, launched the Reoon Email Verifier to enhance email deliverability and reduce bounce rates for businesses of all sizes. It provides a cutting-edge service that allows businesses and organizations to validate email addresses in bulk and in real time without sending any emails to recipients. The feature is handy for marketing agencies, e-commerce companies, business owners, SaaS businesses, recruitment firms, and other organizations relying heavily on email communication with customers or clients.

In January 2021, Cache Ventures acquired TheChecker, aiming to meet the growing demand for fast, accurate, and affordable email verification solutions, especially in the context of effective email marketing campaigns. The acquisition of TheChecker, a provider of email verification and list cleaning services, underscores the industry's focus on delivering reliable solutions to address evolving market needs.

Major companies operating in the email verification software market are Twilio Inc, Mailchimp, Lusha Systems Inc, GetEmail.io, Validity Inc., Instantly, AtomPark Software Inc, Bounceless, Clearout LLC, DeBounce, Email Checker Ltd, EmailListVerify, FindThatLead S.L., HuBuCo Ltd, Hushly Inc, Interseller LLC, Kickbox Inc., Mailfloss, NeverBounce LLC, Proofy.io, TheChecker.co, ZeroBounce, WinPure Ltd, Email Hunter.

North America was the largest region in the email verification software market in 2023. The regions covered in the email verification software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the email verification software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Email verification software serves as a crucial tool or platform crafted to authenticate the accuracy and deliverability of email addresses. It aids businesses and organizations in ensuring the integrity of their email databases, verifying that the addresses therein are valid, current, and safe for message transmission. This software facilitates the maintenance of clean and precise email lists, enhances deliverability rates, and mitigates issues such as bounce backs and spam complaints.

The primary classifications of email verification software encompass cloud-based and web-based solutions. Cloud-based models entail the delivery of services such as storage, servers, and applications via the Internet on an on-demand basis, rather than being hosted on local servers or personal computers. These software solutions cater to a broad spectrum of enterprises, ranging from small and medium-sized businesses to large corporations, and are distributed through channels such as business-to-business (B2B) and business-to-customers (B2C).

The email verification software market research report is one of a series of new reports that provides email verification software market statistics, including the email verification software industry global market size, regional shares, competitors with email verification software market share, detailed email verification software market segments, market trends, and opportunities, and any further data you may need to thrive in the email verification software industry. This email verification software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The email verification software market consists of sales of stand-alone software, integrated solutions, and API-based solutions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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