Digital Travel Market Report 2026

The digital travel market size has grown rapidly in recent years. It will grow from $483.05 billion in 2025 to $550.15 billion in 2026 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to increasing internet penetration and smartphone usage, growth of online travel agencies, rising consumer preference for digital bookings, expansion of global travel connectivity, availability of secure online payment systems.

The digital travel market size is expected to see rapid growth in the next few years. It will grow to $857.83 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to increasing use of predictive analytics in travel planning, growing adoption of super-app travel platforms, expansion of sustainable travel offerings online, rising demand for real-time travel management tools, increasing investment in travel technology startups. Major trends in the forecast period include increasing use of ai-based travel recommendation engines, rising adoption of mobile travel booking applications, expansion of contactless digital payment systems, growing demand for personalized travel experiences, enhanced integration of end-to-end digital travel platforms.

The increasing popularity of tourism is expected to accelerate the growth of the digital travel market in the coming years. Tourism refers to traveling to distant or unique destinations to participate in physically engaging activities or experiences that create adventure, excitement, and exploration. Digital technology and social media platforms have made it simpler for people to research, plan, and book their trips. The availability of online travel agencies, booking tools, and review websites has empowered travelers with greater control and information. Digital travel enhances the accessibility, convenience, and appeal of tourism, which is becoming more attractive to travelers seeking adventurous and distinctive experiences. For example, in February 2024, the UN World Tourism Organization, a Spain-based UN agency, reported that international tourist arrivals reached approximately 1.28 billion in 2023 - a 34% increase compared with 2022 - steadily approaching pre-pandemic levels. Therefore, the rising popularity of tourism is fueling growth in the digital travel market.

Leading players in the digital travel market are prioritizing the development of intelligent and sophisticated solutions, including digital applications, to enrich user experiences and streamline travel processes. These apps offer convenient access to information, services, and entertainment, often allowing users to personalize their experiences based on preferences and requirements. For example, in February 2023, Lufthansa introduced a digital travel companion app, furnishing travelers with real-time updates and pertinent information in a redesigned and optimized interface. Additionally, the app features self-service tools to aid travelers during peak periods, a user-friendly digital wallet for seamless payment transactions, and an intuitive check-in process.

In March 2024, Amadeus, a technology company headquartered in Spain, acquired Voxel for an undisclosed sum. This acquisition provides Amadeus with expanded payment services for travel sellers and a more automated electronic invoicing solution for various entities in the travel sector, including tour operators, TMCs, hotel aggregators, and hotels. Voxel, a US-based technology company specializing in digital travel solutions, particularly focuses on electronic invoicing and B2B payment solutions for the travel industry.

Major companies operating in the digital travel market are Booking Holdings Inc., Expedia Group Inc., Airbnb Inc., Trip.com Group, TUI Group, MakeMyTrip Ltd., Yatra Online Inc., Tripadvisor Inc., Hopper Inc., Hurb Co S/A, Despegar.com Corp., American Express Global Business Travel, Traveloka, OYO Rooms, Le Travenues Technology Ltd., eDreams ODIGEO, lastminute.com Group, Easy Trip Planners Ltd., Klook Travel Technology Ltd., GetYourGuide GmbH.

Asia-Pacific was the largest region in the digital travel market in 2025. The regions covered in the digital travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital travel market includes revenues earned by online booking platforms, transportation services, and accommodation booking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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