Cross-Platform Software Global Market Report 2024

The cross-platform software market size has grown rapidly in recent years. It will grow from $77.91 billion in 2023 to $90.09 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth observed during the historic period can be attributed to several factors, including the proliferation of multiple operating systems, the globalization of markets, evolving consumer behavior, collaboration within the developer community, and the integration of legacy systems.

The cross-platform software market size is expected to see rapid growth in the next few years. It will grow to $162.25 billion in 2028 at a compound annual growth rate (CAGR) of 15.8%. The anticipated growth in the forecast period can be attributed to several factors, including the rapid evolution of technology, the increasing importance of collaboration and integration, the shift towards hybrid and multi-cloud environments, a focus on efficiency and cost reduction, and the demand for scalable and flexible solutions. Major trends expected during this period include advancements in progressive web apps, the expansion of cross-platform frameworks, integration of augmented reality and virtual reality, the continued evolution of cloud computing, and the adoption of voice and natural language interfaces.

The rising prevalence of smartphones is set to drive the expansion of the cross-platform software market in the foreseeable future. Smartphones, advanced mobile devices that integrate traditional cell phone functions with computer-like features such as internet connectivity, multimedia capabilities, and touch interfaces, have become ubiquitous. Cross-platform smartphone software provides businesses with a cost-effective and scalable solution for developing mobile applications that offer a consistent user experience across various platforms and reach a broader audience. For instance, a report by Cybercrew revealed that smartphone usage in UK households reached 91.43% in 2021 and is projected to rise to 93.8% by 2026, underscoring the influence of smartphone penetration on the cross-platform software market.

Key players in the cross-platform software market are focused on innovating solutions such as sustainable cross-platform browsers to meet the increasing demand for resource-efficient software. Sustainable cross-platform software embodies principles of environmental responsibility, social equity, and economic viability, aiming to create positive impacts on people and the planet while delivering value to users and stakeholders. For example, Ecosia, a Germany-based search engine provider, introduced a Plant-Friendly cross-platform browser in April 2024. This sustainable browser, available for Mac, Windows, Android, and iOS devices, promotes eco-friendly browsing practices and supports tree-planting initiatives through ad revenue. Built on the open-source Chromium project, the Ecosia browser offers a familiar interface while prioritizing user privacy and energy efficiency with its integrated ad blocker.

In September 2023, Xsolla, a US-based video game commerce provider, acquired AcceleratXR to enhance its game tech offerings. This strategic move aims to empower developers in creating online and multiplayer experiences across various platforms, including PC, web, console, mobile, and VR. AcceleratXR, a US-based provider of cross-platform software specializing in lease-in-game server backend technology, aligns with Xsolla's vision of facilitating seamless gaming experiences for players while maintaining consistency across platforms.

Major companies operating in the cross-platform software market are Apple Inc., Google LLC, Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., VMware Inc., ServiceNow Inc., Dassault Systemes SE, Synopsys Inc., Autodesk Inc., Zoom Video Communications Inc., Siemens AG, Cadence Design Systems Inc., Red Hat Inc., Atlassian Corporation Plc, Parametric Technology Corporation Incorporated., OutSystems Inc., Mendix, Slack Technologies Inc., Amobee Inc.

North America was the largest region in the cross-platform software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cross-platform software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cross-platform software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cross-platform software refers to applications or programs designed to operate across multiple operating systems or platforms. By employing a unified codebase and development approach, cross-platform software ensures compatibility across various operating systems and devices, allowing users to access the application seamlessly on their preferred platform without requiring separate versions or modifications.

The primary platforms for cross-platform software include Windows, macOS, Linux, Android, and iOS. Windows, developed by Microsoft, is a widely used operating system for personal computers and laptops. These software solutions cater to a variety of devices such as smartphones, tablets, desktops, and smart TVs, deployed either on-premise or in the cloud. They find applications across consumer and business sectors.

The cross-platform software market research report is one of a series of new reports that provides cross-platform software market statistics, including cross-platform software industry global market size, regional shares, competitors with a cross-platform software market share, detailed cross-platform software market segments, market trends, and opportunities, and any further data you may need to thrive in the cross-platform software industry. This cross-platform software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cross-platform software market consists of revenues earned by entities providing services such as a unified user experience, broad audience reach, faster time to market, offline access, and security. The market value includes the value of related goods sold. The cross-platform software market also includes sales of qt development tools, digital advertising for UI apps, fluid user interfaces, and API application platforms. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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