Shampoo and Conditioners Global Market Report 2024

The shampoo and conditioners market size has grown strongly in recent years. It will grow from $36.29 billion in 2023 to $39.21 billion in 2024 at a compound annual growth rate (CAGR) of 8%. The expansion observed in the historical period can be attributed to several factors, including shifts in consumer preferences, heightened awareness regarding hair health, advancements in technology, effective marketing strategies, and economic factors such as increasing disposable incomes.

The shampoo and conditioners market size is expected to see strong growth in the next few years. It will grow to $54.27 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The projected growth in the upcoming period is expected to be driven by ongoing consumer demand for natural and sustainable products, alongside technological innovations in product formulations, a rising focus on personalized hair care solutions, the expansion of distribution channels, and the global trend of increasing urbanization and disposable incomes. Key trends anticipated in the forecast period include the integration of natural and organic ingredients into hair care products, the introduction of sulfate-free shampoos and conditioners, the growing popularity of hair care products with targeted benefits such as anti-dandruff or anti-hair fall properties, and the adoption of innovative ingredients and formulations tailored to address specific hair concerns.

The rising awareness regarding personal hygiene is poised to drive the growth of the shampoo and conditioner market in the coming years. Personal hygiene, which involves maintaining cleanliness and grooming practices for overall health and well-being, is gaining increased attention due to its role in preventing the spread of germs and reducing the risk of infections, illnesses, and diseases. The use of shampoo and conditioner as part of regular hair care routines is crucial for ensuring clean, healthy, and well-groomed hair. For example, in September 2023, The Bureau of Labor Statistics reported a 12.3% increase in spending on personal care products and services in 2022, reflecting a growing demand for items related to personal hygiene. Consequently, the heightened awareness of personal hygiene is a key driver for the shampoo and conditioner market.

Companies in the shampoo and conditioner market are focusing on introducing innovative products with proprietary formulations, such as the rescuplex bond rescue complex, to gain a competitive advantage. The rescuplex bond rescue complex is designed to enhance its bond with the hair, leading to improved performance, exceptional softness, increased shine, and better manageability. For instance, in January 2023, Marc Anthony launched the Repair Bond + Rescuplex collection, featuring a range of products formulated with their exclusive +User rescue bond rescue complex for optimal effectiveness. This collection includes shampoo, conditioner, leave-in treatment, and hydrating mask, enriched with ingredients like rice bran, rosemary, hydrolyzed quinoa, and vitamin C to enhance moisture, elasticity, and shine.

In May 2023, Yellow Wood Partners LLC acquired Suave for an undisclosed amount, establishing the Suave Brands Company (SBC) as an independent entity focused on strengthening the Suave brand. This acquisition aims to develop SBC into a leading beauty and personal care platform in North America, offering high-quality products at affordable prices. Suave, known for its range of shampoo, conditioners, lotions, soaps, and deodorants, is set to expand its presence and offerings under the new ownership.

Major companies operating in the shampoo and conditioners market are L'Oréal SA, The Procter & Gamble Company, Johnson & Johnson, Unilever PLC, LAKMÉ Cosmetics SL, Henkel AG & Co KGaA, The Colgate-Palmolive Company, The Estée Lauder Companies Inc., Kao Corporation, Amway Corporation, Natura & Co Holding SA, Avon Products Inc., Church & Dwight Co Inc., Neutrogena Corporation, Shiseido Company Limited, The Hain Celestial Group Inc., Beiersdorf AG, Dabur India Limited, John Paul Mitchell Systems, Oriflame Cosmetics Global SA, Marico Limited, Davines Group SpA, Renpure LLC, Giovanni Cosmetics Inc., Onesta Hair Care Inc.

North America was the largest region in the shampoo and conditioners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the shampoo and conditioners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the shampoo and conditioners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Shampoo and conditioners are essential hair care products utilized for cleansing and nourishing both the hair and scalp. Shampoo functions as a cleansing agent, effectively removing dirt, oil, and impurities from the hair and scalp, while conditioner works to moisturize and soften the hair, reducing frizz and enhancing manageability. Together, they form an integral part of a hair care regimen aimed at maintaining cleanliness, nourishment, and overall hair health.

The primary categories of shampoo and conditioners include products designed specifically for cleansing and moisturizing the hair. Shampoos are formulated to cleanse the scalp and hair by eliminating dirt, oil, and impurities. These products are available through various distribution channels, including online and offline sales, catering to the needs of men, women, and children alike.

The shampoo and conditioner market research report is one of a series of new reports that provides shampoo and conditioner market statistics, including shampoo and conditioners industry global market size, regional shares, competitors with shampoo and conditioner market share, detailed shampoo and conditioner market segments, market trends, and opportunities, and any further data you may need to thrive in the shampoo and conditioners industry. This shampoo and conditioner market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The shampoo and conditioners market consists of sales of hair care products, including shampoos such as volumizing shampoo, anti-frizz shampoo, and hydrating shampoo as well as conditioners such as thickening conditioner, deep conditioner, and moisturizing conditioner used for hair and scalp. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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