The sentiment analytics systems market size has grown exponentially in recent years. It will grow from $2.48 billion in 2023 to $3.26 billion in 2024 at a compound annual growth rate (CAGR) of 31.4%. The growth observed in the historical period can be attributed to several factors, including high utilization in healthcare for analyzing patient feedback, adoption by government agencies for monitoring citizen sentiment, development of sentiment analysis platforms for enterprise solutions, rise in sentiment analysis applications for sentiment-aware advertising, and increased adoption by government agencies for citizen sentiment monitoring.
The sentiment analytics systems market size is expected to see exponential growth in the next few years. It will grow to $9.73 billion in 2028 at a compound annual growth rate (CAGR) of 31.5%. The projected growth in the forecast period is driven by several factors, including increasing demand for real-time sentiment analysis, growing adoption in social media monitoring, advancements in natural language processing (NLP), and usage in political campaigns for tracking voter sentiment. Major trends anticipated in this period include integration into customer relationship management (CRM) systems, technological advancements, expansion in sentiment analysis APIs, growth in sentiment analysis for employee sentiment analysis, and adoption of sentiment analysis tools in financial markets.
The increasing adoption of social media monitoring is expected to drive the growth of the sentiment analytics systems market in the future. Social media monitoring involves tracking, analyzing, and responding to conversations and mentions related to a brand, product, or topic across various social media platforms. This adoption trend is fueled by the capability of social media monitoring to provide real-time insights into consumer behavior, market trends, and brand sentiment. This enables companies to make data-driven decisions and enhance their online presence effectively. Sentiment analytics systems play a crucial role by allowing businesses to analyze and leverage public sentiment, thereby improving their social media monitoring strategies. For example, data from February 2024, sourced from Backlinko, a renowned US-based SEO expert, revealed that Facebook's daily active user growth rate increased by 5.1% year over year, up from 4.4% in 2022. This underscores how adopting social media monitoring contributes to the growth of the sentiment analytics systems market.
Key players in the sentiment analytics systems market are focusing on technological integrations, particularly AI-powered sentiment analysis, to enhance enterprise user experience and optimization. An AI-powered sentiment analysis tool leverages artificial intelligence techniques, especially natural language processing (NLP), to analyze text data and determine the sentiment or emotional tone conveyed within the text. For instance, in July 2022, Userlytics Corporation, a leading global platform based in the US, integrated Amazon-powered sentiment analysis into its services. This integration allows clients to gain qualitative insights into user experience through a global UX research platform. The platform's UX design consulting service identifies design issues and provides tailored solutions, incorporating UX principles across IoT, machine learning, and AI applications.
In June 2021, Cision Ltd., a US-based company specializing in public relations and earned media software, acquired Brandwatch in an undisclosed transaction. This strategic acquisition is geared towards offering AI-powered social listening and content marketing analytics products. These products enable businesses to track their online presence, gather insights from social media conversations, and make informed, data-driven decisions. Brandwatch, based in the UK, is a provider of sentiment analysis metrics and social media monitoring and analytics solutions, making it a valuable addition to Cision's portfolio.
Major companies operating in the sentiment analytics systems market are Amazon Web Services Inc., Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Inc, Adobe Inc., Twilio Inc., Splunk Inc., SAS Institute Inc., SAP SE, NICE Ltd., Qualtrics, Nuance Communications Inc., Medallia Inc., Verint Systems Inc., Sprinklr Inc., Cision Ltd., Zoho Corporation Pvt. Ltd., Sprout Social Inc., Emplifi Inc., Quid, Meltwater, Lexalytics Inc., MonkeyLearn Inc.
North America was the largest region in the sentiment analytics systems market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sentiment analytics systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sentiment analytics systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Sentiment analytics systems are technological solutions designed to analyze and interpret sentiments expressed in text data, utilizing advanced algorithms, natural language processing (NLP), and machine learning techniques. These systems extract insights from sources like social media, customer feedback, and online reviews.
Main types include cloud-based and on-premise solutions. Cloud-based systems utilize internet-delivered resources, offering real-time processing, scalability, and accessibility from anywhere. They enhance sentiment analysis efficiency and accuracy through cloud infrastructure and various deployment models, including private, public, and hybrid. These systems find application in various industries such as BFSI, healthcare, education, retail, and government.
The sentiment analytics systems market research report is one of a series of new reports that provides sentiment analytics systems market statistics, including the sentiment analytics systems industry global market size, regional shares, competitors with a sentiment analytics systems market share, detailed sentiment analytics systems market segments, market trends and opportunities, and any further data you may need to thrive in the sentiment analytics systems industry. This sentiment analytics systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sentiment analytics systems market consists of revenues earned by entities by providing services such as sentiment analysis software development, sentiment monitoring and reporting services, sentiment analysis consulting, sentiment analysis training, and sentiment data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. The sentiment analytics systems market also includes sales of graphics processing units, servers, storage devices, and networking equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The sentiment analytics systems market size is expected to see exponential growth in the next few years. It will grow to $9.73 billion in 2028 at a compound annual growth rate (CAGR) of 31.5%. The projected growth in the forecast period is driven by several factors, including increasing demand for real-time sentiment analysis, growing adoption in social media monitoring, advancements in natural language processing (NLP), and usage in political campaigns for tracking voter sentiment. Major trends anticipated in this period include integration into customer relationship management (CRM) systems, technological advancements, expansion in sentiment analysis APIs, growth in sentiment analysis for employee sentiment analysis, and adoption of sentiment analysis tools in financial markets.
The increasing adoption of social media monitoring is expected to drive the growth of the sentiment analytics systems market in the future. Social media monitoring involves tracking, analyzing, and responding to conversations and mentions related to a brand, product, or topic across various social media platforms. This adoption trend is fueled by the capability of social media monitoring to provide real-time insights into consumer behavior, market trends, and brand sentiment. This enables companies to make data-driven decisions and enhance their online presence effectively. Sentiment analytics systems play a crucial role by allowing businesses to analyze and leverage public sentiment, thereby improving their social media monitoring strategies. For example, data from February 2024, sourced from Backlinko, a renowned US-based SEO expert, revealed that Facebook's daily active user growth rate increased by 5.1% year over year, up from 4.4% in 2022. This underscores how adopting social media monitoring contributes to the growth of the sentiment analytics systems market.
Key players in the sentiment analytics systems market are focusing on technological integrations, particularly AI-powered sentiment analysis, to enhance enterprise user experience and optimization. An AI-powered sentiment analysis tool leverages artificial intelligence techniques, especially natural language processing (NLP), to analyze text data and determine the sentiment or emotional tone conveyed within the text. For instance, in July 2022, Userlytics Corporation, a leading global platform based in the US, integrated Amazon-powered sentiment analysis into its services. This integration allows clients to gain qualitative insights into user experience through a global UX research platform. The platform's UX design consulting service identifies design issues and provides tailored solutions, incorporating UX principles across IoT, machine learning, and AI applications.
In June 2021, Cision Ltd., a US-based company specializing in public relations and earned media software, acquired Brandwatch in an undisclosed transaction. This strategic acquisition is geared towards offering AI-powered social listening and content marketing analytics products. These products enable businesses to track their online presence, gather insights from social media conversations, and make informed, data-driven decisions. Brandwatch, based in the UK, is a provider of sentiment analysis metrics and social media monitoring and analytics solutions, making it a valuable addition to Cision's portfolio.
Major companies operating in the sentiment analytics systems market are Amazon Web Services Inc., Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Inc, Adobe Inc., Twilio Inc., Splunk Inc., SAS Institute Inc., SAP SE, NICE Ltd., Qualtrics, Nuance Communications Inc., Medallia Inc., Verint Systems Inc., Sprinklr Inc., Cision Ltd., Zoho Corporation Pvt. Ltd., Sprout Social Inc., Emplifi Inc., Quid, Meltwater, Lexalytics Inc., MonkeyLearn Inc.
North America was the largest region in the sentiment analytics systems market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sentiment analytics systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sentiment analytics systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Sentiment analytics systems are technological solutions designed to analyze and interpret sentiments expressed in text data, utilizing advanced algorithms, natural language processing (NLP), and machine learning techniques. These systems extract insights from sources like social media, customer feedback, and online reviews.
Main types include cloud-based and on-premise solutions. Cloud-based systems utilize internet-delivered resources, offering real-time processing, scalability, and accessibility from anywhere. They enhance sentiment analysis efficiency and accuracy through cloud infrastructure and various deployment models, including private, public, and hybrid. These systems find application in various industries such as BFSI, healthcare, education, retail, and government.
The sentiment analytics systems market research report is one of a series of new reports that provides sentiment analytics systems market statistics, including the sentiment analytics systems industry global market size, regional shares, competitors with a sentiment analytics systems market share, detailed sentiment analytics systems market segments, market trends and opportunities, and any further data you may need to thrive in the sentiment analytics systems industry. This sentiment analytics systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sentiment analytics systems market consists of revenues earned by entities by providing services such as sentiment analysis software development, sentiment monitoring and reporting services, sentiment analysis consulting, sentiment analysis training, and sentiment data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. The sentiment analytics systems market also includes sales of graphics processing units, servers, storage devices, and networking equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Sentiment Analytics Systems Market Characteristics3. Sentiment Analytics Systems Market Trends and Strategies32. Global Sentiment Analytics Systems Market Competitive Benchmarking33. Global Sentiment Analytics Systems Market Competitive Dashboard34. Key Mergers and Acquisitions in the Sentiment Analytics Systems Market
4. Sentiment Analytics Systems Market - Macro Economic Scenario
5. Global Sentiment Analytics Systems Market Size and Growth
6. Sentiment Analytics Systems Market Segmentation
7. Sentiment Analytics Systems Market Regional and Country Analysis
8. Asia-Pacific Sentiment Analytics Systems Market
9. China Sentiment Analytics Systems Market
10. India Sentiment Analytics Systems Market
11. Japan Sentiment Analytics Systems Market
12. Australia Sentiment Analytics Systems Market
13. Indonesia Sentiment Analytics Systems Market
14. South Korea Sentiment Analytics Systems Market
15. Western Europe Sentiment Analytics Systems Market
16. UK Sentiment Analytics Systems Market
17. Germany Sentiment Analytics Systems Market
18. France Sentiment Analytics Systems Market
19. Italy Sentiment Analytics Systems Market
20. Spain Sentiment Analytics Systems Market
21. Eastern Europe Sentiment Analytics Systems Market
22. Russia Sentiment Analytics Systems Market
23. North America Sentiment Analytics Systems Market
24. USA Sentiment Analytics Systems Market
25. Canada Sentiment Analytics Systems Market
26. South America Sentiment Analytics Systems Market
27. Brazil Sentiment Analytics Systems Market
28. Middle East Sentiment Analytics Systems Market
29. Africa Sentiment Analytics Systems Market
30. Sentiment Analytics Systems Market Competitive Landscape and Company Profiles
31. Sentiment Analytics Systems Market Other Major and Innovative Companies
35. Sentiment Analytics Systems Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Sentiment Analytics Systems Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on sentiment analytics systems market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for sentiment analytics systems? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sentiment analytics systems market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Cloud-Based; on-Premise2) by Deployment Model: Private; Public; Hybrid
3) by Organization Size: Small and Medium Enterprises (SMEs); Large Enterprises
4) by Application: Banking, Financial Services, and Insurance (BFSI); Healthcare and Life Sciences; Education; Media and Entertainment; Retail; Government; Transportation and Logistics; Other Applications
Key Companies Mentioned: Amazon Web Services Inc.; Google LLC; Microsoft Corporation; International Business Machines Corporation; Oracle Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon Web Services Inc.
- Google LLC
- Microsoft Corporation
- International Business Machines Corporation
- Oracle Corporation
- Salesforce Inc
- Adobe Inc.
- Twilio Inc.
- Splunk Inc.
- SAS Institute Inc.
- SAP SE
- NICE Ltd.
- Qualtrics
- Nuance Communications Inc.
- Medallia Inc.
- Verint Systems Inc.
- Sprinklr Inc.
- Cision Ltd.
- Zoho Corporation Pvt. Ltd.
- Sprout Social Inc.
- Emplifi Inc.
- Quid
- Meltwater
- Lexalytics Inc.
- MonkeyLearn Inc.
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 3.26 Billion |
Forecasted Market Value ( USD | $ 9.73 Billion |
Compound Annual Growth Rate | 31.5% |
Regions Covered | Global |