Sentiment Analytics Systems Global Market Report 2024

The sentiment analytics systems market size has grown exponentially in recent years. It will grow from $2.48 billion in 2023 to $3.26 billion in 2024 at a compound annual growth rate (CAGR) of 31.4%. The growth observed in the historical period can be attributed to several factors, including high utilization in healthcare for analyzing patient feedback, adoption by government agencies for monitoring citizen sentiment, development of sentiment analysis platforms for enterprise solutions, rise in sentiment analysis applications for sentiment-aware advertising, and increased adoption by government agencies for citizen sentiment monitoring.

The sentiment analytics systems market size is expected to see exponential growth in the next few years. It will grow to $9.73 billion in 2028 at a compound annual growth rate (CAGR) of 31.5%. The projected growth in the forecast period is driven by several factors, including increasing demand for real-time sentiment analysis, growing adoption in social media monitoring, advancements in natural language processing (NLP), and usage in political campaigns for tracking voter sentiment. Major trends anticipated in this period include integration into customer relationship management (CRM) systems, technological advancements, expansion in sentiment analysis APIs, growth in sentiment analysis for employee sentiment analysis, and adoption of sentiment analysis tools in financial markets.

The increasing adoption of social media monitoring is expected to drive the growth of the sentiment analytics systems market in the future. Social media monitoring involves tracking, analyzing, and responding to conversations and mentions related to a brand, product, or topic across various social media platforms. This adoption trend is fueled by the capability of social media monitoring to provide real-time insights into consumer behavior, market trends, and brand sentiment. This enables companies to make data-driven decisions and enhance their online presence effectively. Sentiment analytics systems play a crucial role by allowing businesses to analyze and leverage public sentiment, thereby improving their social media monitoring strategies. For example, data from February 2024, sourced from Backlinko, a renowned US-based SEO expert, revealed that Facebook's daily active user growth rate increased by 5.1% year over year, up from 4.4% in 2022. This underscores how adopting social media monitoring contributes to the growth of the sentiment analytics systems market.

Key players in the sentiment analytics systems market are focusing on technological integrations, particularly AI-powered sentiment analysis, to enhance enterprise user experience and optimization. An AI-powered sentiment analysis tool leverages artificial intelligence techniques, especially natural language processing (NLP), to analyze text data and determine the sentiment or emotional tone conveyed within the text. For instance, in July 2022, Userlytics Corporation, a leading global platform based in the US, integrated Amazon-powered sentiment analysis into its services. This integration allows clients to gain qualitative insights into user experience through a global UX research platform. The platform's UX design consulting service identifies design issues and provides tailored solutions, incorporating UX principles across IoT, machine learning, and AI applications.

In June 2021, Cision Ltd., a US-based company specializing in public relations and earned media software, acquired Brandwatch in an undisclosed transaction. This strategic acquisition is geared towards offering AI-powered social listening and content marketing analytics products. These products enable businesses to track their online presence, gather insights from social media conversations, and make informed, data-driven decisions. Brandwatch, based in the UK, is a provider of sentiment analysis metrics and social media monitoring and analytics solutions, making it a valuable addition to Cision's portfolio.

Major companies operating in the sentiment analytics systems market are Amazon Web Services Inc., Google LLC, Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, Salesforce Inc, Adobe Inc., Twilio Inc., Splunk Inc., SAS Institute Inc., SAP SE, NICE Ltd., Qualtrics, Nuance Communications Inc., Medallia Inc., Verint Systems Inc., Sprinklr Inc., Cision Ltd., Zoho Corporation Pvt. Ltd., Sprout Social Inc., Emplifi Inc., Quid, Meltwater, Lexalytics Inc., MonkeyLearn Inc.

North America was the largest region in the sentiment analytics systems market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sentiment analytics systems market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sentiment analytics systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sentiment analytics systems are technological solutions designed to analyze and interpret sentiments expressed in text data, utilizing advanced algorithms, natural language processing (NLP), and machine learning techniques. These systems extract insights from sources like social media, customer feedback, and online reviews.

Main types include cloud-based and on-premise solutions. Cloud-based systems utilize internet-delivered resources, offering real-time processing, scalability, and accessibility from anywhere. They enhance sentiment analysis efficiency and accuracy through cloud infrastructure and various deployment models, including private, public, and hybrid. These systems find application in various industries such as BFSI, healthcare, education, retail, and government.

The sentiment analytics systems market research report is one of a series of new reports that provides sentiment analytics systems market statistics, including the sentiment analytics systems industry global market size, regional shares, competitors with a sentiment analytics systems market share, detailed sentiment analytics systems market segments, market trends and opportunities, and any further data you may need to thrive in the sentiment analytics systems industry. This sentiment analytics systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sentiment analytics systems market consists of revenues earned by entities by providing services such as sentiment analysis software development, sentiment monitoring and reporting services, sentiment analysis consulting, sentiment analysis training, and sentiment data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. The sentiment analytics systems market also includes sales of graphics processing units, servers, storage devices, and networking equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.