Processing Strawberry Global Market Report 2024

The processing strawberry market size has grown rapidly in recent years. It will grow from $86.15 billion in 2023 to $95.02 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The expansion observed during the historical period can be attributed to several factors, including the growing awareness of the health benefits associated with strawberries, the rising popularity of organic and locally sourced strawberries, a heightened focus on sustainable farming practices, an increase in demand for fresh strawberries, and the allocation of increased shelf space for fresh produce.

The processing strawberry market size is expected to see rapid growth in the next few years. It will grow to $141.79 billion in 2028 at a compound annual growth rate (CAGR) of 10.5%. The anticipated growth in the forecast period can be attributed to several key factors, including the rising demand for processed strawberry products, the increasing adoption of indoor and vertical farming methods, growing consumer interest in organic strawberries, and the expanding food industry. Major trends expected during this period encompass precision farming techniques, automation in harvesting processes, the utilization of drone technology for agricultural purposes, the implementation of data analytics to optimize farming practices, advancements in packaging and preservation technologies, the adoption of efficient irrigation systems, the promotion of greenhouse cultivation methods, and the development of innovative pest control methods.

The growth of the processing strawberry market is expected to be propelled by the increasing demand for processed foods. Processed foods encompass food items that have undergone alterations from their natural state through methods like cooking, freezing, canning, or packaging. This rising demand is fueled by factors such as convenience, evolving lifestyles, and urbanization. Processing strawberries is crucial for creating a diverse range of processed food products that offer convenience, versatility, and enhanced flavor to consumers, while also supporting the sustainability and profitability of the strawberry industry. For example, data from October 2023 by Agriculture and Agri-Food Canada (AAFC) highlights a significant milestone in the export value of processed food and beverage products, reaching an all-time high of $54.3 billion in 2022, marking a 14.1% increase from the previous year and constituting 34.7% of the production value, thereby driving the growth of the processing strawberry market.

Key players in the processing strawberry market are concentrating on developing innovative processing solutions, such as semi-autonomous harvesting robots, to enhance efficiency and reduce costs. Semi-autonomous harvesting robots for strawberry processing are robotic systems designed to assist human strawberry pickers during harvesting operations in the field. For instance, in March 2021, AgPro Robotics Inc., a US-based agriculture technology company, introduced the StrawBot, a semi-autonomous strawberry harvesting robot. The StrawBot is designed to support human pickers by autonomously following them through the field during harvesting, carrying full baskets of strawberries to the end of each row. These semi-autonomous robots aim to boost production and efficiency in strawberry harvesting by eliminating manual labor and streamlining the process, thus contributing to the growth of the processing strawberry market.

In February 2024, Driscoll's, a leading US-based provider of fresh strawberries and berries, made a strategic acquisition of Costa Group for an undisclosed amount. This acquisition enhances Driscoll's position in the global fresh produce market and expands its production and grower network. Costa Group, an Australia-based horticultural company, is involved in the production and processing of strawberries, aligning with Driscoll's strategic focus on strengthening its presence and capabilities in the processing strawberry market.

Major companies operating in the processing strawberry market are J.R. Simplot Company, Dole plc, Greenyard NV, Fresh Del Monte Produce Inc., Ardo, Keelings, Hortifrut S.A., T&G Global Limited, Wish Farms Inc., Goknur Gida, Driscoll's Inc., Mirak Group, Red Sun Farms, Rainier Fruit Company, Scenic Fruit Company, California Giant Berry Farms, Sun Belle Inc., Albaugh LLC, Red Blossom Strawberry Nursery, Bobalu Berries, Well Pict Berries Inc., Fresgarrido.

North America was the largest region in the processing Strawberry market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the processing strawberry market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the processing strawberry market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Processing strawberries involves a series of steps and techniques aimed at transforming fresh strawberries into diverse products, extending their shelf life, preserving their quality, or preparing them for various applications. These steps may include receiving, grading, sorting, slicing, applying heat or freezing, and reprocessing previously processed strawberries into retail-packed frozen varieties.

Key types of processed strawberry products include dried strawberries, strawberry tarts, freeze-dried strawberries, canned strawberries, strawberry jam, strawberry puree, and others. Dried strawberries, for instance, are dehydrated versions of fresh strawberries, retaining their flavor and nutritional content in a shelf-stable form. These processed strawberry products find applications across various sectors such as online sales, offline retail, food service, and food processing industries. They are distributed through multiple channels, including supermarkets, specialty stores, convenience stores, and online retail platforms.

The processing strawberry research report is one of a series of new reports that provides processing strawberry market statistics, including the processing strawberry industry's global market size, regional shares, competitors with a processing strawberry market share, detailed processing strawberry market segments, market trends and opportunities, and any further data you may need to thrive in the processing strawberry industry. This processing strawberry market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The processing strawberry market consists of sales of washing and cleaning machines, sorting machines, hulling machines, slicing or dicing machines, pulping or pureeing machines, packaging machineries, storage and refrigeration systems, and quality control devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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