The mobile augmented reality (MAR) market size has grown exponentially in recent years. It will grow from $20.54 billion in 2023 to $27.57 billion in 2024 at a compound annual growth rate (CAGR) of 34.3%. The expansion observed during the historical period can be attributed to the demand for immersive user experiences, the rise in app-store revenue driven by in-app and premium app purchases, the adoption of AR smart glasses in enterprise settings, and the increased utilization of augmented reality (AR) in retail and e-commerce applications.
The mobile augmented reality (MAR) market size is expected to see exponential growth in the next few years. It will grow to $90.56 billion in 2028 at a compound annual growth rate (CAGR) of 34.6%. The anticipated growth in the forecast period can be attributed to the increasing adoption of AR technology across various sectors, the growing popularity of AR entertainment applications, the integration of AR into social media platforms, the thriving online gaming industry, and the widespread deployment of 5G technology. Significant trends expected in the forecast period include the development of innovative AR applications, investment in AR content creation and delivery platforms, collaboration with mobile device manufacturers to optimize AR experiences, expansion into emerging markets with untapped AR potential, and strategic partnerships with both AR software and hardware providers.
The upward trend in consumer adoption of smartphones and tablets is expected to drive the growth of the mobile augmented reality (MAR) market in the future. Smartphones and tablets are portable electronic devices equipped for communication, computing, and multimedia consumption, featuring touchscreen interfaces and various connectivity options. Their enduring demand stems from their convenience, versatility, and ability to provide access to a wide array of communication, entertainment, and productivity features while on the move. Leveraging mobile augmented reality (MAR), smartphones and tablets enhance user experiences by overlaying digital information or virtual objects onto the real-world environment through their built-in cameras and sensors. This enables immersive interactions and applications spanning gaming, navigation, education, and shopping. For example, as of February 2023, Uswitch Limited reported 71.8 million mobile connections in the UK, marking a 3.8% increase (around 2.6 million) from 2021. With the UK population expected to reach 68.3 million by 2025, approximately 95% (around 65 million individuals) are projected to own smartphones. Hence, the expanding consumer adoption of smartphones and tablets is propelling the growth of the mobile augmented reality (MAR) market.
Leading companies in the mobile augmented reality (MAR) market are innovating by developing advanced solutions utilizing cutting-edge platforms like the Vuzix Ultralite OEM platform to better cater to customers with enhanced features. The Vuzix Ultralite OEM platform is a mobile augmented reality (AR) solution offering lightweight and compact hardware components for integration into various mobile AR devices such as smartphones, tablets, or smart glasses. For instance, in January 2024, Vuzix Corporation unveiled the Vuzix Z100 smart glasses, a mobile augmented reality device facilitating seamless connectivity between workers and artificial intelligence optimization tools. These glasses serve as a wearable interface between AI applications and human workers, delivering critical updates, workflow confirmations, and notifications in real time. Featuring advanced monocular waveguide optics and a custom microdisplay engine, they provide hands-free access to vital information on users' Android or iOS devices.
In June 2023, Apple Inc. acquired Mira to enhance its mobile augmented reality capabilities by leveraging Mira's expertise in AR hardware, software development, and immersive experience creation. Mira, a US-based provider of mobile augmented reality (AR) solutions, specializes in augmented reality headsets.
Major companies operating in the mobile augmented reality (MAR) market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, Novac Technology Solutions, Lenovo Group Limited, Panasonic Corporation, Continental AG, Xiaomi Corporation, Seiko Epson Corporation, Sony Semiconductor Solutions Corporation, Snap Inc., PTC, TeamViewer AG, Magic Leap Inc., HTC Corporation, Vuzix Corporation, WayRay AG, EON Realty Inc., SoluLab Inc., Kaon Interactive Inc., Blippar Group Limited, Scope AR, Wikitude GmbH.
North America was the largest region in the mobile augmented reality (MAR) market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the mobile augmented reality (MAR) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile augmented reality (MAR) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Mobile augmented reality (MAR) encompasses the integration of digital information or virtual objects into the real-world environment using mobile devices like smartphones or tablets. This technology superimposes computer-generated images, videos, or information onto the user's physical surroundings, typically utilizing the device's camera and screen.
The primary types of mobile augmented reality (MAR) include marker-based, markerless, and anchor-based approaches. Marker-based mobile augmented reality involves overlaying digital content onto the physical world using markers, which are typically images or objects recognized by the mobile device's camera. This enables interactive experiences such as games, educational content, and marketing initiatives. Various offerings in this realm include software and services tailored to a range of devices including smartphones, tablets, personal digital assistants (PDAs), handheld gaming consoles, among others. MAR finds applications across diverse sectors including consumer electronics, aerospace and defense, healthcare, commercial ventures, enterprise solutions, and more.
The mobile augmented reality (MAR) research report is one of a series of new reports that provides mobile augmented reality (MAR) market statistics, including the mobile augmented reality (MAR) industry's global market size, regional shares, competitors with a mobile augmented reality (MAR) market share, detailed mobile augmented reality (MAR) market segments, market trends and opportunities, and any further data you may need to thrive in the mobile augmented reality (MAR) industry. This mobile augmented reality (MAR) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile augmented reality (MAR) market consists of revenues earned by entities through advertising solutions, navigation assistance, educational tools, or immersive storytelling experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The mobile augmented reality (MAR) market size is expected to see exponential growth in the next few years. It will grow to $90.56 billion in 2028 at a compound annual growth rate (CAGR) of 34.6%. The anticipated growth in the forecast period can be attributed to the increasing adoption of AR technology across various sectors, the growing popularity of AR entertainment applications, the integration of AR into social media platforms, the thriving online gaming industry, and the widespread deployment of 5G technology. Significant trends expected in the forecast period include the development of innovative AR applications, investment in AR content creation and delivery platforms, collaboration with mobile device manufacturers to optimize AR experiences, expansion into emerging markets with untapped AR potential, and strategic partnerships with both AR software and hardware providers.
The upward trend in consumer adoption of smartphones and tablets is expected to drive the growth of the mobile augmented reality (MAR) market in the future. Smartphones and tablets are portable electronic devices equipped for communication, computing, and multimedia consumption, featuring touchscreen interfaces and various connectivity options. Their enduring demand stems from their convenience, versatility, and ability to provide access to a wide array of communication, entertainment, and productivity features while on the move. Leveraging mobile augmented reality (MAR), smartphones and tablets enhance user experiences by overlaying digital information or virtual objects onto the real-world environment through their built-in cameras and sensors. This enables immersive interactions and applications spanning gaming, navigation, education, and shopping. For example, as of February 2023, Uswitch Limited reported 71.8 million mobile connections in the UK, marking a 3.8% increase (around 2.6 million) from 2021. With the UK population expected to reach 68.3 million by 2025, approximately 95% (around 65 million individuals) are projected to own smartphones. Hence, the expanding consumer adoption of smartphones and tablets is propelling the growth of the mobile augmented reality (MAR) market.
Leading companies in the mobile augmented reality (MAR) market are innovating by developing advanced solutions utilizing cutting-edge platforms like the Vuzix Ultralite OEM platform to better cater to customers with enhanced features. The Vuzix Ultralite OEM platform is a mobile augmented reality (AR) solution offering lightweight and compact hardware components for integration into various mobile AR devices such as smartphones, tablets, or smart glasses. For instance, in January 2024, Vuzix Corporation unveiled the Vuzix Z100 smart glasses, a mobile augmented reality device facilitating seamless connectivity between workers and artificial intelligence optimization tools. These glasses serve as a wearable interface between AI applications and human workers, delivering critical updates, workflow confirmations, and notifications in real time. Featuring advanced monocular waveguide optics and a custom microdisplay engine, they provide hands-free access to vital information on users' Android or iOS devices.
In June 2023, Apple Inc. acquired Mira to enhance its mobile augmented reality capabilities by leveraging Mira's expertise in AR hardware, software development, and immersive experience creation. Mira, a US-based provider of mobile augmented reality (AR) solutions, specializes in augmented reality headsets.
Major companies operating in the mobile augmented reality (MAR) market are Apple Inc., Alphabet Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, Novac Technology Solutions, Lenovo Group Limited, Panasonic Corporation, Continental AG, Xiaomi Corporation, Seiko Epson Corporation, Sony Semiconductor Solutions Corporation, Snap Inc., PTC, TeamViewer AG, Magic Leap Inc., HTC Corporation, Vuzix Corporation, WayRay AG, EON Realty Inc., SoluLab Inc., Kaon Interactive Inc., Blippar Group Limited, Scope AR, Wikitude GmbH.
North America was the largest region in the mobile augmented reality (MAR) market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the mobile augmented reality (MAR) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mobile augmented reality (MAR) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Mobile augmented reality (MAR) encompasses the integration of digital information or virtual objects into the real-world environment using mobile devices like smartphones or tablets. This technology superimposes computer-generated images, videos, or information onto the user's physical surroundings, typically utilizing the device's camera and screen.
The primary types of mobile augmented reality (MAR) include marker-based, markerless, and anchor-based approaches. Marker-based mobile augmented reality involves overlaying digital content onto the physical world using markers, which are typically images or objects recognized by the mobile device's camera. This enables interactive experiences such as games, educational content, and marketing initiatives. Various offerings in this realm include software and services tailored to a range of devices including smartphones, tablets, personal digital assistants (PDAs), handheld gaming consoles, among others. MAR finds applications across diverse sectors including consumer electronics, aerospace and defense, healthcare, commercial ventures, enterprise solutions, and more.
The mobile augmented reality (MAR) research report is one of a series of new reports that provides mobile augmented reality (MAR) market statistics, including the mobile augmented reality (MAR) industry's global market size, regional shares, competitors with a mobile augmented reality (MAR) market share, detailed mobile augmented reality (MAR) market segments, market trends and opportunities, and any further data you may need to thrive in the mobile augmented reality (MAR) industry. This mobile augmented reality (MAR) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile augmented reality (MAR) market consists of revenues earned by entities through advertising solutions, navigation assistance, educational tools, or immersive storytelling experiences. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Mobile Augmented Reality (MAR) Market Characteristics3. Mobile Augmented Reality (MAR) Market Trends and Strategies32. Global Mobile Augmented Reality (MAR) Market Competitive Benchmarking33. Global Mobile Augmented Reality (MAR) Market Competitive Dashboard34. Key Mergers and Acquisitions in the Mobile Augmented Reality (MAR) Market
4. Mobile Augmented Reality (MAR) Market - Macro Economic Scenario
5. Global Mobile Augmented Reality (MAR) Market Size and Growth
6. Mobile Augmented Reality (MAR) Market Segmentation
7. Mobile Augmented Reality (MAR) Market Regional and Country Analysis
8. Asia-Pacific Mobile Augmented Reality (MAR) Market
9. China Mobile Augmented Reality (MAR) Market
10. India Mobile Augmented Reality (MAR) Market
11. Japan Mobile Augmented Reality (MAR) Market
12. Australia Mobile Augmented Reality (MAR) Market
13. Indonesia Mobile Augmented Reality (MAR) Market
14. South Korea Mobile Augmented Reality (MAR) Market
15. Western Europe Mobile Augmented Reality (MAR) Market
16. UK Mobile Augmented Reality (MAR) Market
17. Germany Mobile Augmented Reality (MAR) Market
18. France Mobile Augmented Reality (MAR) Market
19. Italy Mobile Augmented Reality (MAR) Market
20. Spain Mobile Augmented Reality (MAR) Market
21. Eastern Europe Mobile Augmented Reality (MAR) Market
22. Russia Mobile Augmented Reality (MAR) Market
23. North America Mobile Augmented Reality (MAR) Market
24. USA Mobile Augmented Reality (MAR) Market
25. Canada Mobile Augmented Reality (MAR) Market
26. South America Mobile Augmented Reality (MAR) Market
27. Brazil Mobile Augmented Reality (MAR) Market
28. Middle East Mobile Augmented Reality (MAR) Market
29. Africa Mobile Augmented Reality (MAR) Market
30. Mobile Augmented Reality (MAR) Market Competitive Landscape and Company Profiles
31. Mobile Augmented Reality (MAR) Market Other Major and Innovative Companies
35. Mobile Augmented Reality (MAR) Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Mobile Augmented Reality (MAR) Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on mobile augmented reality (MAR) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
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- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for mobile augmented reality (MAR)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile augmented reality (MAR) market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Marker-Based; Markerless; Anchor-Based2) by Offering: Mobile Augmented Reality (MAR) Software; Mobile Augmented Reality (MAR) Services
3) by Device Type: Smartphones; Tablets; Personal Digital Assistants (PDAs) Or Handheld Gaming Consoles; Other Devices
4) by Application: Consumer; Aerospace and Defense; Healthcare; Commercial; Enterprise; Other Applications
Key Companies Mentioned: Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Novac Technology Solutions
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Apple Inc.
- Alphabet Inc.
- Samsung Electronics Co. Ltd.
- Microsoft Corporation
- Novac Technology Solutions
- Lenovo Group Limited
- Panasonic Corporation
- Continental AG
- Xiaomi Corporation
- Seiko Epson Corporation
- Sony Semiconductor Solutions Corporation
- Snap Inc.
- PTC
- TeamViewer AG
- Magic Leap Inc.
- HTC Corporation
- Vuzix Corporation
- WayRay AG
- EON Realty Inc.
- SoluLab Inc.
- Kaon Interactive Inc.
- Blippar Group Limited
- Scope AR
- Wikitude GmbH
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 27.57 Billion |
Forecasted Market Value ( USD | $ 90.56 Billion |
Compound Annual Growth Rate | 34.6% |
Regions Covered | Global |