Bath and Shower Products Global Market Report 2024

The bath and shower products market size has grown exponentially in recent years. It will grow from $18.69 billion in 2023 to $23.63 billion in 2024 at a compound annual growth rate (CAGR) of 26.4%. The rise observed in the past period can be ascribed to heightened consumer consciousness regarding hygiene and grooming, augmented disposable incomes, escalated urbanization, evolved consumer lifestyles, and advancements in marketing and distribution networks.

The bath and shower products market size is expected to see exponential growth in the next few years. It will grow to $61.03 billion in 2028 at a compound annual growth rate (CAGR) of 26.8%. The anticipated growth in the upcoming period can be credited to a shift in consumer preferences towards natural and organic ingredients, a rising demand for sustainable packaging solutions, an increasing interest in personalized and customizable products, heightened awareness of wellness and self-care benefits, and expanding opportunities in emerging markets. Key trends expected in the forecast period include an increasing emphasis on sustainable packaging solutions, expanding options for customization and personalization, a growing focus on wellness and self-care benefits, the integration of digital innovation to enrich shopping experiences, and the creation of innovative formulations.

The bath and shower products market is poised for growth driven by the increasing demand for organic products. Organic products adhere to stringent standards of organic farming, prohibiting synthetic pesticides, GMOs, and other artificial additives. This demand surge stems from heightened consumer health awareness and a growing emphasis on safe cleaning practices. Bath and shower products, utilizing organic ingredients, cater to consumers seeking natural and sustainable skincare solutions. Moreover, their production often aligns with eco-friendly practices, appealing to environmentally conscious consumers. For instance, a survey by the Organic Trade Association (OTA) in June 2022 reported organic industry sales exceeding $63 billion, with notable growth in fiber, supplements, and personal care products, reflecting the rising popularity of organic goods and driving the bath and shower products market.

Major players in the bath and shower products market are concentrating on introducing innovative offerings with unique blends, such as those incorporating retinol, to establish a competitive advantage. Retinol, a derivative of vitamin A renowned for its anti-aging properties, is widely utilized in skincare formulations for its capacity to boost collagen production, stimulate cell turnover, and diminish the appearance of fine lines, wrinkles, and hyperpigmentation. For example, in April 2021, Olay, a US-based skincare company, unveiled its Olay Cleansing and Renewing Body Care Duo featuring Retinol, alongside the Olay Premium Exfoliating Body Wash Collection and the Olay Dermatologist Designed Collection. These product lines feature state-of-the-art body care science, integrating ingredients like retinol and dermatologist-recommended compounds to target various skin concerns, including dryness, roughness, and eczema-prone skin. The Retinol Body Wash is reported to enhance skin condition threefold compared to the leading body wash, transforming it from dry and stressed to radiant and smooth. Additionally, the Rinse-Off Body Conditioner with Retinol, a lightweight conditioner, provides concentrated overnight moisture, preventing dry skin even before exiting the shower.

In May 2022, Puig, a Spain-based fashion and fragrance conglomerate, acquired a majority stake in Byredo for an undisclosed sum. This acquisition of Byredo, renowned for its expertise in Gypsy Water fragrances and Mojave Ghost hand wash, is set to bolster Puig's presence in the luxury segment, underscoring its dedication to high-end luxury products. Byredo, a Sweden-based luxury fragrance and lifestyle brand, boasts a diverse range of bath and shower products alongside its renowned fragrances.

Major companies operating in the bath and shower products market are L'Oréal, Procter & Gamble, Johnson & Johnson Private Limited, Unilever, Crabtree & Evelyn, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Estée Lauder Companies Inc., CHANEL, L Brands Inc., Kao Corporation, Amway Corporation, Bath & Body Works LLC, Natura Cosméticos S.A., Shiseido Co. Ltd., Coty Inc., Avon Products Inc., Lion Corporation, Yves Rocher, L’Occitane International S.A., Beiersdorf AG, Neutrogena Corporation, Oriflame Holding AG, Revlon Inc., Lush Ltd.

Asia-Pacific was the largest region in the bath and shower products market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bath and shower products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bath and shower products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bath and shower products encompass a variety of personal care items crafted to cleanse and rejuvenate the body during bathing routines. These formulations aim to hydrate and refresh the skin while enriching the bathing experience.

The primary categories of bath and shower products consist of bath soaps, body washes, shower gels, bath additives, and similar items. Bath soaps denote solid cleansing agents typically composed of a blend of fats, oils, and alkaline substances. They come in diverse forms such as solids, gels, jellies, liquids, and others, and are distributed through various channels like hypermarkets, supermarkets, convenience stores, online platforms, and more. These products cater to a broad spectrum of consumers, including both men and women.

The bath and shower products market research report is one of a series of new reports that provides bath and shower products market statistics, including bath and shower products industry global market size, regional shares, competitors with bath and shower products market share, detailed bath and shower products market segments, market trends, and opportunities, and any further data you may need to thrive in the bath and shower products industry. This bath and shower products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The bath and shower products market consists of sales of bath salts, bath oils, and bath bombs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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