Air Fresheners Global Market Report 2024

The air fresheners market size has grown strongly in recent years. It will grow from $12.51 billion in 2023 to $13.47 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The expansion witnessed during the historical period can be attributed to several factors, including heightened demand for air care products and associated concerns, a surge in car sales, an uptick in pet ownership rates, escalating demand for upscale lifestyles and luxury items, and growing environmental awareness.

The air fresheners market size is expected to see strong growth in the next few years. It will grow to $18.27 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The anticipated growth in the forecast period can be credited to rising awareness regarding indoor air pollution, expanding household sizes, a heightened consumer emphasis on health and wellness, increasing urbanization trends, and a growing preference for natural and organic air fresheners. Key trends expected during this period encompass the integration of smart home technology, the adoption of refillable and reusable packaging solutions, advancements in fragrance technologies, the formulation of eco-friendly products, and the trend towards customization and personalization within the air freshener industry.

The anticipated rise in air pollutants is poised to drive the expansion of the air freshener market in the future. Air pollutants encompass harmful substances or particles present in the Earth's atmosphere that have adverse effects on human health, the environment, or the climate. The escalation in air pollutants can be attributed to factors such as industrialization, urbanization, transportation, waste management, and the combustion of fossil fuels. Air fresheners play a role in masking unpleasant odors and enhancing indoor air quality, albeit contributing to indoor air pollution by emitting volatile organic compounds (VOCs) and secondary pollutants. For instance, in April 2023, as reported by the Cable News Network (CNN), the number of Americans residing in areas with failing grades for daily pollution rose from 63 million in 2022 to 64 million in 2023. Consequently, the increasing level of air pollutants is spurring growth in the air freshener market.

Key players in the air fresheners market are concentrating on the development of innovative products, such as the PureFLOW Cabin Filter Air Freshener, to cater to evolving consumer preferences and propel market growth. The PureFLOW cabin filter air freshener is a novel and discreet product designed to attach to the pleats of a cabin air filter. It quietly disperses a nature-inspired fragrance throughout the car's cabin whenever the climate control system is activated. For example, in March 2022, Premium Guard Inc., a US-based air freshener company, introduced PureFLOW cabin air fresheners for automobiles. This product signifies a significant advancement in the air fresheners market, addressing the increasing demand for long-lasting fragrance solutions in the automotive sector and enhancing the overall driving experience for consumers. It utilizes slow-release technology for up to 90 days of fragrance and is compatible with any cabin air filter brand. Additionally, this new cabin air freshener includes a unique odor eliminator to ensure clean, fresh air within the car's cabin.

In October 2022, Scentbird, a US-based perfume subscription service company, acquired Drift for an undisclosed sum. This acquisition allowed Scentbird to expand its presence in the car air freshener market, while Drift stood to benefit from scaling its operations in terms of manufacturer relationships and exploring potential limited-edition collaborations with Scentbird's fragrance partners. Drift is a US-based subscription-based car air freshener company.

Major companies operating in the air fresheners market are Godrej Consumer Products Limited, The Procter & Gamble Company, Dollar Tree Inc, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Newell Brands Inc, Amway Corp., Sealed Air Corporation, Church & Dwight Co. Inc., Energizer Holdings Inc, Dabur India Ltd, Kobayashi Healthcare Co. Ltd., The Yankee Candle Company Inc, Jelly Belly UK, S.T. CORPORATION, Rexair LLC, Farcent Enterprise Co. Ltd, Car-Freshener Corporation, Fresh Products LLC, ABC Compounding Co. Inc, Beaumont Products Inc, Scott’s Liquid Gold Inc, Enviroscent Inc., Air Delights Inc, Aromate Industries Co. Ltd., Air-Scent International.

Europe was the largest region in the air fresheners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the air fresheners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Air fresheners serve as devices employed to enhance the scent and overall ambiance of indoor spaces by emitting pleasing fragrances or neutralizing unpleasant odors. They play a crucial role in augmenting indoor air quality, eradicating disagreeable odors, and fostering a more inviting atmosphere for occupants. Commonly utilized in homes, offices, vehicles, and other enclosed areas, air fresheners aid in the eradication of malodors, promoting relaxation, uplifting mood, and combating fatigue.

The primary product types within the realm of air fresheners include sprays, aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and various other variants. Sprays, for instance, are liquid-form air freshener products dispensed via pump mechanisms. They cater to a diverse customer base, encompassing individuals and enterprises, and are distributed through various channels such as hypermarkets, supermarkets, retail stores, pharmacies, online markets, and others. Additionally, they find application across multiple domains including households, corporate offices, automotive settings, residential spaces, and more.

The air fresheners market research report is one of a series of new reports that provides air fresheners market statistics, including air fresheners industry global market size, regional shares, competitors with a air fresheners market share, detailed air fresheners market segments, market trends and opportunities, and any further data you may need to thrive in the air fresheners industry. This air fresheners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The air freshener market consists of sales of scent diffusers, car air fresheners, fabric refreshers, vent clips, and reed diffusers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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