The air fresheners market size has grown strongly in recent years. It will grow from $12.51 billion in 2023 to $13.47 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The expansion witnessed during the historical period can be attributed to several factors, including heightened demand for air care products and associated concerns, a surge in car sales, an uptick in pet ownership rates, escalating demand for upscale lifestyles and luxury items, and growing environmental awareness.
The air fresheners market size is expected to see strong growth in the next few years. It will grow to $18.27 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The anticipated growth in the forecast period can be credited to rising awareness regarding indoor air pollution, expanding household sizes, a heightened consumer emphasis on health and wellness, increasing urbanization trends, and a growing preference for natural and organic air fresheners. Key trends expected during this period encompass the integration of smart home technology, the adoption of refillable and reusable packaging solutions, advancements in fragrance technologies, the formulation of eco-friendly products, and the trend towards customization and personalization within the air freshener industry.
The anticipated rise in air pollutants is poised to drive the expansion of the air freshener market in the future. Air pollutants encompass harmful substances or particles present in the Earth's atmosphere that have adverse effects on human health, the environment, or the climate. The escalation in air pollutants can be attributed to factors such as industrialization, urbanization, transportation, waste management, and the combustion of fossil fuels. Air fresheners play a role in masking unpleasant odors and enhancing indoor air quality, albeit contributing to indoor air pollution by emitting volatile organic compounds (VOCs) and secondary pollutants. For instance, in April 2023, as reported by the Cable News Network (CNN), the number of Americans residing in areas with failing grades for daily pollution rose from 63 million in 2022 to 64 million in 2023. Consequently, the increasing level of air pollutants is spurring growth in the air freshener market.
Key players in the air fresheners market are concentrating on the development of innovative products, such as the PureFLOW Cabin Filter Air Freshener, to cater to evolving consumer preferences and propel market growth. The PureFLOW cabin filter air freshener is a novel and discreet product designed to attach to the pleats of a cabin air filter. It quietly disperses a nature-inspired fragrance throughout the car's cabin whenever the climate control system is activated. For example, in March 2022, Premium Guard Inc., a US-based air freshener company, introduced PureFLOW cabin air fresheners for automobiles. This product signifies a significant advancement in the air fresheners market, addressing the increasing demand for long-lasting fragrance solutions in the automotive sector and enhancing the overall driving experience for consumers. It utilizes slow-release technology for up to 90 days of fragrance and is compatible with any cabin air filter brand. Additionally, this new cabin air freshener includes a unique odor eliminator to ensure clean, fresh air within the car's cabin.
In October 2022, Scentbird, a US-based perfume subscription service company, acquired Drift for an undisclosed sum. This acquisition allowed Scentbird to expand its presence in the car air freshener market, while Drift stood to benefit from scaling its operations in terms of manufacturer relationships and exploring potential limited-edition collaborations with Scentbird's fragrance partners. Drift is a US-based subscription-based car air freshener company.
Major companies operating in the air fresheners market are Godrej Consumer Products Limited, The Procter & Gamble Company, Dollar Tree Inc, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Newell Brands Inc, Amway Corp., Sealed Air Corporation, Church & Dwight Co. Inc., Energizer Holdings Inc, Dabur India Ltd, Kobayashi Healthcare Co. Ltd., The Yankee Candle Company Inc, Jelly Belly UK, S.T. CORPORATION, Rexair LLC, Farcent Enterprise Co. Ltd, Car-Freshener Corporation, Fresh Products LLC, ABC Compounding Co. Inc, Beaumont Products Inc, Scott’s Liquid Gold Inc, Enviroscent Inc., Air Delights Inc, Aromate Industries Co. Ltd., Air-Scent International.
Europe was the largest region in the air fresheners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the air fresheners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Air fresheners serve as devices employed to enhance the scent and overall ambiance of indoor spaces by emitting pleasing fragrances or neutralizing unpleasant odors. They play a crucial role in augmenting indoor air quality, eradicating disagreeable odors, and fostering a more inviting atmosphere for occupants. Commonly utilized in homes, offices, vehicles, and other enclosed areas, air fresheners aid in the eradication of malodors, promoting relaxation, uplifting mood, and combating fatigue.
The primary product types within the realm of air fresheners include sprays, aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and various other variants. Sprays, for instance, are liquid-form air freshener products dispensed via pump mechanisms. They cater to a diverse customer base, encompassing individuals and enterprises, and are distributed through various channels such as hypermarkets, supermarkets, retail stores, pharmacies, online markets, and others. Additionally, they find application across multiple domains including households, corporate offices, automotive settings, residential spaces, and more.
The air fresheners market research report is one of a series of new reports that provides air fresheners market statistics, including air fresheners industry global market size, regional shares, competitors with a air fresheners market share, detailed air fresheners market segments, market trends and opportunities, and any further data you may need to thrive in the air fresheners industry. This air fresheners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The air freshener market consists of sales of scent diffusers, car air fresheners, fabric refreshers, vent clips, and reed diffusers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The air fresheners market size is expected to see strong growth in the next few years. It will grow to $18.27 billion in 2028 at a compound annual growth rate (CAGR) of 7.9%. The anticipated growth in the forecast period can be credited to rising awareness regarding indoor air pollution, expanding household sizes, a heightened consumer emphasis on health and wellness, increasing urbanization trends, and a growing preference for natural and organic air fresheners. Key trends expected during this period encompass the integration of smart home technology, the adoption of refillable and reusable packaging solutions, advancements in fragrance technologies, the formulation of eco-friendly products, and the trend towards customization and personalization within the air freshener industry.
The anticipated rise in air pollutants is poised to drive the expansion of the air freshener market in the future. Air pollutants encompass harmful substances or particles present in the Earth's atmosphere that have adverse effects on human health, the environment, or the climate. The escalation in air pollutants can be attributed to factors such as industrialization, urbanization, transportation, waste management, and the combustion of fossil fuels. Air fresheners play a role in masking unpleasant odors and enhancing indoor air quality, albeit contributing to indoor air pollution by emitting volatile organic compounds (VOCs) and secondary pollutants. For instance, in April 2023, as reported by the Cable News Network (CNN), the number of Americans residing in areas with failing grades for daily pollution rose from 63 million in 2022 to 64 million in 2023. Consequently, the increasing level of air pollutants is spurring growth in the air freshener market.
Key players in the air fresheners market are concentrating on the development of innovative products, such as the PureFLOW Cabin Filter Air Freshener, to cater to evolving consumer preferences and propel market growth. The PureFLOW cabin filter air freshener is a novel and discreet product designed to attach to the pleats of a cabin air filter. It quietly disperses a nature-inspired fragrance throughout the car's cabin whenever the climate control system is activated. For example, in March 2022, Premium Guard Inc., a US-based air freshener company, introduced PureFLOW cabin air fresheners for automobiles. This product signifies a significant advancement in the air fresheners market, addressing the increasing demand for long-lasting fragrance solutions in the automotive sector and enhancing the overall driving experience for consumers. It utilizes slow-release technology for up to 90 days of fragrance and is compatible with any cabin air filter brand. Additionally, this new cabin air freshener includes a unique odor eliminator to ensure clean, fresh air within the car's cabin.
In October 2022, Scentbird, a US-based perfume subscription service company, acquired Drift for an undisclosed sum. This acquisition allowed Scentbird to expand its presence in the car air freshener market, while Drift stood to benefit from scaling its operations in terms of manufacturer relationships and exploring potential limited-edition collaborations with Scentbird's fragrance partners. Drift is a US-based subscription-based car air freshener company.
Major companies operating in the air fresheners market are Godrej Consumer Products Limited, The Procter & Gamble Company, Dollar Tree Inc, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc., Newell Brands Inc, Amway Corp., Sealed Air Corporation, Church & Dwight Co. Inc., Energizer Holdings Inc, Dabur India Ltd, Kobayashi Healthcare Co. Ltd., The Yankee Candle Company Inc, Jelly Belly UK, S.T. CORPORATION, Rexair LLC, Farcent Enterprise Co. Ltd, Car-Freshener Corporation, Fresh Products LLC, ABC Compounding Co. Inc, Beaumont Products Inc, Scott’s Liquid Gold Inc, Enviroscent Inc., Air Delights Inc, Aromate Industries Co. Ltd., Air-Scent International.
Europe was the largest region in the air fresheners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air fresheners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the air fresheners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Air fresheners serve as devices employed to enhance the scent and overall ambiance of indoor spaces by emitting pleasing fragrances or neutralizing unpleasant odors. They play a crucial role in augmenting indoor air quality, eradicating disagreeable odors, and fostering a more inviting atmosphere for occupants. Commonly utilized in homes, offices, vehicles, and other enclosed areas, air fresheners aid in the eradication of malodors, promoting relaxation, uplifting mood, and combating fatigue.
The primary product types within the realm of air fresheners include sprays, aerosols, electric air fresheners, gel air fresheners, candle air fresheners, and various other variants. Sprays, for instance, are liquid-form air freshener products dispensed via pump mechanisms. They cater to a diverse customer base, encompassing individuals and enterprises, and are distributed through various channels such as hypermarkets, supermarkets, retail stores, pharmacies, online markets, and others. Additionally, they find application across multiple domains including households, corporate offices, automotive settings, residential spaces, and more.
The air fresheners market research report is one of a series of new reports that provides air fresheners market statistics, including air fresheners industry global market size, regional shares, competitors with a air fresheners market share, detailed air fresheners market segments, market trends and opportunities, and any further data you may need to thrive in the air fresheners industry. This air fresheners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The air freshener market consists of sales of scent diffusers, car air fresheners, fabric refreshers, vent clips, and reed diffusers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Air Fresheners Market Characteristics3. Air Fresheners Market Trends and Strategies32. Global Air Fresheners Market Competitive Benchmarking33. Global Air Fresheners Market Competitive Dashboard34. Key Mergers and Acquisitions in the Air Fresheners Market
4. Air Fresheners Market - Macro Economic Scenario
5. Global Air Fresheners Market Size and Growth
6. Air Fresheners Market Segmentation
7. Air Fresheners Market Regional and Country Analysis
8. Asia-Pacific Air Fresheners Market
9. China Air Fresheners Market
10. India Air Fresheners Market
11. Japan Air Fresheners Market
12. Australia Air Fresheners Market
13. Indonesia Air Fresheners Market
14. South Korea Air Fresheners Market
15. Western Europe Air Fresheners Market
16. UK Air Fresheners Market
17. Germany Air Fresheners Market
18. France Air Fresheners Market
19. Italy Air Fresheners Market
20. Spain Air Fresheners Market
21. Eastern Europe Air Fresheners Market
22. Russia Air Fresheners Market
23. North America Air Fresheners Market
24. USA Air Fresheners Market
25. Canada Air Fresheners Market
26. South America Air Fresheners Market
27. Brazil Air Fresheners Market
28. Middle East Air Fresheners Market
29. Africa Air Fresheners Market
30. Air Fresheners Market Competitive Landscape and Company Profiles
31. Air Fresheners Market Other Major and Innovative Companies
35. Air Fresheners Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Air Fresheners Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on air fresheners market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for air fresheners? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The air fresheners market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Product Type: Sprays; Aerosols; Electric Air Fresheners; Gel Air Fresheners; Candle Air Fresheners; Other Product Types2) by Types of Customers: Individual; Enterprise
3) by Distribution Channels: Hypermarkets Or Supermarkets; Retail Stores Or General Stores; Pharmacies; Online Markets; Other Distribution Channels
4) by Application: Households; Corporate Offices; Automotive; Residential; Other Applications
Key Companies Mentioned: Godrej Consumer Products Limited; The Procter & Gamble Company; Dollar Tree Inc; Henkel AG & Co. KGaA; Reckitt Benckiser Group PLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Godrej Consumer Products Limited
- The Procter & Gamble Company
- Dollar Tree Inc
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group PLC
- S. C. Johnson & Son Inc.
- Newell Brands Inc
- Amway Corp.
- Sealed Air Corporation
- Church & Dwight Co. Inc.
- Energizer Holdings Inc
- Dabur India Ltd
- Kobayashi Healthcare Co. Ltd.
- The Yankee Candle Company Inc
- Jelly Belly UK
- S.T. CORPORATION
- Rexair LLC
- Farcent Enterprise Co. Ltd
- Car-Freshener Corporation
- Fresh Products LLC
- ABC Compounding Co. Inc
- Beaumont Products Inc
- Scott’s Liquid Gold Inc
- Enviroscent Inc.
- Air Delights Inc
- Aromate Industries Co. Ltd.
- Air-Scent International
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 13.47 Billion |
Forecasted Market Value ( USD | $ 18.27 Billion |
Compound Annual Growth Rate | 7.9% |
Regions Covered | Global |