UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here’s what brands and retailers worldwide can learn from the digitization of UK stores.
UK retailers are innovation leaders for in-store retail media, thanks to their extensive digital out-of-home (DOOH) screen networks. Brands and retailers worldwide can learn from their approach.
Key Question: How are brands and retailers succeeding in the digitization of UK stores?
Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024 - compared with just 34.8% in the US.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- In-store retail media is a growing opportunity for retailers and brands
- The UK is leading the charge on in-store retail media
- What retailers and brands can learn from the digitization of UK stores
- Sources
- Media Gallery
Charts
- Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK than the US
- Over 4 in 10 Retailers Worldwide Plan to Offer In-Store Retail Media Opportunities In 2024
- Programmatic DOOH Outperforms DOOH and OOH Overall on Targeting, Awareness, and ROI
- Brands Want Retail Media Networks to Measure Attributable Sales and ROI as Well as Reach
