Europe Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

The Europe Retail Media Platform Market is expected to witness market growth of 8.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Retail Media Platform Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.71 billion by 2031. The UK market is exhibiting a CAGR of 7.1% during 2024-2031. Additionally, the France market would experience a CAGR of 8.8% during 2024-2031.



Data plays a central role in the success of retail media platforms. With the wealth of first-party data retailers can access, they can create highly targeted and personalized advertising experiences. Unlike third-party data, which is often limited in scope and accuracy, first-party data retailers collect comes directly from customer interactions on their platforms, including browsing history, purchase patterns, and product preferences. This rich data enables retailers to segment their audiences effectively and enable brands to precisely target specific demographics.

The changing nature of consumer expectations is also driving the market. Today’s consumers expect a seamless and personalized shopping experience and are likelier to engage with brands that understand their needs and preferences. Retail media platforms allow brands to deliver this personalized experience by leveraging customer data to provide relevant product recommendations and offers. Furthermore, the integration of retail media with loyalty programs adds an additional layer of personalization, as brands can customize their advertisements to loyal consumers based on their engagement with the brand and purchase history. This personalized approach improves the purchasing experience for consumers, fosters brand loyalty, and encourages repeat purchases.

UK retailers have faced new customs regulations and logistical challenges when trading with the European Union. This has led to a surge in demand for retail media platforms targeting international consumers and navigating regional complexities. The Digital Strategy of the United Kingdom is designed to improve digital infrastructure, thereby facilitating the smoother flow of cross-border trade and providing support for the expansion of e-commerce. This transition has been facilitated by prominent government initiatives, including the United Kingdom's Digital Strategy, which have prompted businesses to enhance their online presence and implement digital technologies.

Retailers like Tesco and Sainsbury’s are leveraging these platforms to offer brands targeted online and in-store advertising opportunities, leading to greater engagement, revenue generation, and a more connected consumer shopping experience. The rise of cross-border e-commerce across Europe is thus a significant growth engine for the retail media platform market as brands and retailers look to connect with consumers beyond their borders.

List of Key Companies Profiled

• Amazon.com, Inc.
• eBay, Inc.
• Walmart, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Market Report Segmentation

By Type

• Retailer-Owned Media Networks
• Third-Party Media Networks

By Advertising Format

• Display Ads
• Sponsored Content
• Search Ads
• Other Advertising Format

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Beauty & Personal Care
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Others Industry Vertical

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe