India secured its position as the world's most populous nation in 2023 and retained its title as the fastest growing video games market in Asia. Factors such as higher disposable income, the growth of internet connectivity, and low-cost smartphones are propelling India’s video games market forward.
India Games Market Reports are presented in an all-new way. Each report includes sections on PC, mobile and console segments. From the importance of localization to user preferences for in-game monetization, discover how gamers in India engage with video games so you can make the best business decision through this India Report Series.
This series includes 3 reports:
- Market Model Report: May 2024
- Gamer Behaviour & Market Insights Report: July-September 2024
- Market Model Update Report: November 2024
Key takeaways from the India Market Model Report
- The Indian video games market generated revenue of $830 million in 2023, up 15.9% YoY, a slight decline from the 19% growth in 2022.
- 3% of gamers spend money on video games, with monthly ARRPU standing at $0.29.
- The India video games market is set to grow 13.6% in 2024, with revenue of $943 million, surpassing $1 billion in 2025, and is forecasted to reach $1.4 billion in 2028, growing at a 5-year CAGR of 11.1%.
- India is the fastest-growing market and is a market that game companies need to pay attention to now.
- Mobile will continue to be a disproportionate part of India’s gaming pie by spending, accounting for 77.9% of total revenue, followed by PC (14.5%) and console (7.7%).
Key takeaways from the India Gamer Behavior & Market Insights Report
- Monetization opportunities: More Indian gamers are willing to spend money for games
- 77.3% of PC gamers self-reported that they spent more on PC games in Q1 2024 compared to the same period last year, higher than mobile and console.
- Paying female gamers spend 8.5% more per month on games than their male counterparts.
- The analyst expects rising disposable incomes, along with increased high-end penetration of smartphones and mobile-first esports tournaments, will result in increased engagement, and consequently, higher ARPU figures.
- Continued popularity of battle royale and shooters
- 57% of mobile gamers in India have played a battle royale title in the past 3 months, with BGMI and Free Fire leading the way, while 6 in 10 mobile game spenders surveyed have purchased a battle pass or season pass.
- Esports frenzy in India
- 65.4% of respondents are engaged with esports through playing, watching, or competing in tournaments. Those that engage with esports spend 12% more on gaming, on average, compared to those that do not engage with esports.
- The power of peers and influencers:
- 57.2% of India’s gamers discover new titles via streamers and influencers.
- The ability to play with or against friends online, and popularity among peers and reviewers, emerged as the two most influential factors for gamers in India when choosing a new game to play per our survey, suggesting that social elements and community endorsement hold significant sway in game selection.
Table of Contents
India Market Model Report Table of Contents
- About the Report
- Executive Summary
- Market Model Infographic
- 2024 Market Model
- Market Model - All Platforms
- Market Model - Mobile
- Market Model - PC
- Market Model - Console
- Market Model - Export
- Analysis & Demographics
- Forward Looking Analysis
- Gamer Demographics
- Appendix
- Methodology
- List of Exhibits
- Domestic Video Games Market - Mobile, PC, Console
- Gamer Demographics - Gender, Age & Devices
- Gamer Demographics - Employment Status and Income
India Gamer Behavior & Market Insights Report Table of Contents
- About the Report
- Executive Summary
- Infographic
- Growth Drivers & Inhibitors
- Gamer Behavior Insights
- Methodology
- Gaming motivation
- Why gamers are playing games
- Spending trends in PC gaming & mobile gaming
- Games selection & discovery
- The power of female gamers
- Mobile Game Market Insights
- Mobile games market overview
- Mobile gamer survey
- Spending behavior
- Genre Analysis
- Top in-app purchases
- Top 10 mobile games in India
- PC Game Market Insights
- PC games market overview
- PC gamer survey
- Genre analysis
- Console Game Market Insights
- Console games market overview
- Console game ownership
- Esports, Livestreaming, & Internet Cafes
- Esports Overview and Market Model
- Esports engagement
- Top Livestreaming Platforms
- Hardware & Technology
- Smartphone premiumization
- Gaming as driver for India-manufactured laptop
- Web3 and AIGC in Video Games
- Localization & Payments
- Localization Overview
- Localized marketing strategy
- Gamer Insights: Payment channels
- Financial & Regulations
- RMG and Video Games: overview
- Gaming-specific policies
- International companies tap into India games market
- Increasing Investor Focus on Video Game Infrastructure
- Key Gaming M&A / Investment Events in India
- Appendix
- About the Analyst
- List of Exhibits
- Motivation for spending on video games
- Average monthly spend on video games (Paying gamers)
- Average monthly spend on video games by annual salary
- Percentage of gamers that spent over 30% more than prior year
- Why gamers in India do not spend money on games
- Average monthly spend on games based on app store used
- Consideration of playing high-end games when buying gadgets
- Reasons for choosing to play a new game, highest to lowest
- Sources for new game information
- Most popular social media / IM platforms
- Income Difference Between Male and Female Gamers
- Gender Breakdown of Gamers
- Top mobile game genres by revenue (H1 2024)
- Top mobile game genres by download (H1 2024)
- Average monthly spend on smartphone gamers
- Average hours player per week by smartphone gamers
- Percentage of iOS and Google Play revenue generated from the battle royale genre
- Most popular IAPs (Mobile game spenders)
- Motivation to pay (Mobile gamers)
- Top 10 mobile Games in India (H1 2024)
- Fixed Line Broadband Subscribers in India (2017-2024)
- Average monthly spend on Desktop PC games
- PC game spenders - Most purchased content
- Most played PC games in India
- Average no. of games purchased via each store (TTM)
- Estimated Cumulative Sales of Current Generation Consoles in India as of H1 2024 (Incl. Grey Market)
- Console ownership in India
- Digital download ratio (TTM)
- Esports engagement among Indian gamers
- Esports Prize Pool Data for 2024
- Most popular video platforms for watching gaming content
- Average hours per week spent:
- Awareness and interest of new technology applied to video games
- Importance of language localization
- Preferred payment channels
Companies Mentioned
- Activision Blizzard
- Amazon
- Apple
- Aptos Labs
- ASUS
- Blume Ventures
- Century Games
- Circle of Games
- Comic Con India
- DeVC
- Dream Games
- Dream11
- EA
- Epic Games
- Esports Engine
- Felicity Games
- Freaks 4U Gaming
- Fun Drive Games
- Funstop
- Fusebox Games
- Games 24×7
- Gametion
- Garena
- Gemba Capital
- GFR Fund
- HP
- InfoEdge Ventures
- Ivy Mobile
- Jio
- Konami
- Krafton
- LightFury Games
- Liquidnitro Games
- Maelstrom Fund
- Mayhem Studios
- Microsoft
- Miniclip.com
- Mixi Inc.
- Mobile Premier League
- Moon Active
- Nazara Technologies
- Nexus Venture Partners
- Niantic
- Nintendo
- Nodwin Gaming
- Paper Boat Apps
- Phoenix Games
- Pix Capital
- PopReach Games
- Riot Games
- Roblox Corp.
- Rohit Gaming Studio
- Ruby Games AS
- samsung
- Saswat Ventures
- Skyesports
- Sony
- Stan Gaming
- Supercell
- Supercent
- Supergaming
- TalkEsport
- The Esports Club
- The Hashgraph Association
- Ubisoft
- Ultimate Teen Patti
- Unreal Engine
- Upthrust Gaming
- Valve (Steam)
- Visceral Capital
- Vivo
