LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn’s appeal among both B2B and B2C marketers is growing.
LinkedIn is gaining momentum as users flock to it for news, conversation, and insights related to their fields. The company is rolling out new ad formats that are attracting attention, while creators find sponsored content opportunities on the platform. Both B2B and B2C marketers are taking notice.
Key Question: Why is LinkedIn seeing an uptick in users and increased interest from B2C advertisers?
Key Stat: 70% of marketers thought LinkedIn provided a positive ROI for their company, per an August 2023 Hootsuite survey.
Key Report Features:
- 2 Exportable files for easy reading, analysis and sharing.
- 5 Charts: Reliable data in simple displays for presentations and quick decision making.
- 6 Expert Perspectives: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- LinkedIn is having a moment
- LinkedIn now looks more like a typical social network
- Brands are more interested in LinkedIn
- Influencer marketing has come to LinkedIn
- Takeaways for B2C marketers
- Interviews
- Sources
- Media Gallery
Charts
- Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
- LinkedIn Captures a Small Portion of the Social Network Ad Market
- Gen Z Is the Fastest-Growing Age Demographic on LinkedIn
- LinkedIn's Ad Revenue Will See Double-Digit Growth Over Next Three Years
- Sponsored Content Spend Is Continuing Its Double-Digit Growth
Interviewed for This Report
- Colleen Fielder - Basis Technologies, Group Vice President, Social and Partner Marketing Solutions
- Brendan Gahan - Creator Authority, Co-Founder and CEO
- Cristina Lawrence - Razorfish, Executive Vice President, Marketing Strategy - Consumer and Content Experience and Razorfish North America Social Discipline Lead
- Joe Schlesinger - Gupta Media, Group Account Director
- Jordan Schultz - Known, Vice President, Head of Social and Digital Creative
- Neil Waller - Whalar, Co-Founder
