Women's Activewear Market Report and Forecast 2024-2032

Market Outlook

According to this report, the global women’s activewear market size reached a value of USD 193.87 billion in 2023. Aided by the growing emphasis on health and wellness activities such as yoga and sports among women, the market is projected to further grow at a CAGR of 6.0% between 2024 and 2032 to reach a value of USD 327.55 billion by 2032.

Women’s activewear, which includes clothing designed for physical activities such as sports, fitness, and other recreational activities, has seen a significant surge in demand over recent years. This category encompasses a wide range of products, including leggings, sports bras, tank tops, jackets, and sneakers. The dual functionality of activewear, which combines comfort and style, has made it a preferred choice not only for exercising but also for casual, everyday wear.

The increasing focus on health and fitness among women is a primary driver of the global women’s activewear market growth. With the rising incidence of lifestyle-related diseases and growing awareness about the benefits of a healthy lifestyle, more women are participating in fitness activities such as yoga, running, gym workouts, and outdoor sports. This trend has significantly boosted the demand for functional and high-performance activewear.

Additionally, the influence of social media and fitness influencers has played a crucial role in popularising activewear. Platforms such as Instagram and TikTok have become hotspots for fitness trends, where influencers showcase their active lifestyles and trendy workout outfits, encouraging their followers to adopt similar habits and purchase similar products while increasing the global women’s activewear market share.

The athleisure trend, which merges athletic wear with leisurewear, has also contributed to the market growth. Women are increasingly opting for activewear that can be worn both for workouts and as casual, stylish clothing for everyday activities. This trend is supported by the versatility, comfort, and aesthetic appeal of activewear, making it suitable for various occasions beyond just physical activities.

As per the global women’s activewear market analysis, North America holds a significant share of the market, primarily due to the high participation rate in sports and fitness activities. The presence of major brands and the strong influence of athleisure fashion trends further bolster the market in this region. The market in Europe is driven by the growing health consciousness and the increasing number of women engaging in fitness activities. The fashion-forward nature of European consumers also supports the demand for trendy and stylish activewear.

With growing environmental awareness, consumers are increasingly seeking sustainable and eco-friendly activewear options. Brands are responding by incorporating sustainable materials such as recycled polyester and organic cotton in their products. Companies are also adopting ethical manufacturing practices to reduce their carbon footprint. The integration of technology into activewear is gaining traction. Smart fabrics and wearable technology, such as fitness trackers and heart rate monitors embedded in clothing, are becoming popular among fitness enthusiasts. These innovations enhance the functionality of activewear, providing users with real-time data and improved performance while driving the women’s activewear market development.

Personalised activewear is becoming a significant trend, with consumers seeking products tailored to their specific preferences and needs. Brands are offering customization options, allowing customers to choose colours, designs, and even fit specifications, enhancing the overall customer experience. The demand for inclusive activewear, catering to diverse body types and sizes, is on the rise. Brands are expanding their size ranges and designing products that offer both style and functionality for women of all shapes and sizes, promoting body positivity and inclusivity. Collaborations between activewear brands and celebrities, designers, or fitness influencers are creating buzz and driving sales. Limited edition collections, often with unique designs and limited availability, attract consumers looking for exclusive and trendy activewear.

The global women’s activewear market is poised for significant growth over the forecast period, driven by the increasing focus on health and fitness, the rise of athleisure fashion, and the expanding applications of activewear in daily life. Brands that prioritize sustainability, technological innovation, and inclusivity are likely to thrive in this dynamic market. As consumer preferences continue to evolve, the activewear industry must adapt to meet the changing demands. Companies that invest in research and development, embrace emerging trends, and maintain a strong focus on customer experience will be well-positioned to capture a larger share of the market.

Market Segmentation

The market can be divided based on product type, price range, fabric, distribution channel and region.

Market Breakup by Product Type

• Bottom
• Shorts, Skirts, and Skorts
• Sweatpants
• Yoga Pants and Leggings
• Outerwear
• Hoodies and Sweatshirts
• Jackets
• Tops and T-shirts
• Innerwear and Swimwear
• Others

Market Breakup by Price Range

• Mass
• Mid
• Premium

Market Breakup by Fabric

• Polyester
• Spandex
• Cotton
• Polypropylene
• Nylon
• Neoprene
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global women’s activewear market. Some of the major players explored in the report are as follows:

• ASICS Corporation
• Nike, Inc.
• Puma SE
• Under Armour, Inc.
• Adidas AG
• Mizuno Corporation
• Hanesbrands Inc.
• Columbia Sportswear Company
• Ralph Lauren Media Llc
• The Gap, Inc.
• Others

Global Women’s Activewear Market Report and Forecast 2024-2032

Market Outlook

According to this report, the global women’s activewear market size reached a value of USD 193.87 billion in 2023. Aided by the growing emphasis on health and wellness activities such as yoga and sports among women, the market is projected to further grow at a CAGR of 6.0% between 2024 and 2032 to reach a value of USD 327.55 billion by 2032.

Women’s activewear, which includes clothing designed for physical activities such as sports, fitness, and other recreational activities, has seen a significant surge in demand over recent years. This category encompasses a wide range of products, including leggings, sports bras, tank tops, jackets, and sneakers. The dual functionality of activewear, which combines comfort and style, has made it a preferred choice not only for exercising but also for casual, everyday wear.

The increasing focus on health and fitness among women is a primary driver of the global women’s activewear market growth. With the rising incidence of lifestyle-related diseases and growing awareness about the benefits of a healthy lifestyle, more women are participating in fitness activities such as yoga, running, gym workouts, and outdoor sports. This trend has significantly boosted the demand for functional and high-performance activewear.

Additionally, the influence of social media and fitness influencers has played a crucial role in popularising activewear. Platforms such as Instagram and TikTok have become hotspots for fitness trends, where influencers showcase their active lifestyles and trendy workout outfits, encouraging their followers to adopt similar habits and purchase similar products while increasing the global women’s activewear market share.

The athleisure trend, which merges athletic wear with leisurewear, has also contributed to the market growth. Women are increasingly opting for activewear that can be worn both for workouts and as casual, stylish clothing for everyday activities. This trend is supported by the versatility, comfort, and aesthetic appeal of activewear, making it suitable for various occasions beyond just physical activities.

As per the global women’s activewear market analysis, North America holds a significant share of the market, primarily due to the high participation rate in sports and fitness activities. The presence of major brands and the strong influence of athleisure fashion trends further bolster the market in this region. The market in Europe is driven by the growing health consciousness and the increasing number of women engaging in fitness activities. The fashion-forward nature of European consumers also supports the demand for trendy and stylish activewear.

With growing environmental awareness, consumers are increasingly seeking sustainable and eco-friendly activewear options. Brands are responding by incorporating sustainable materials such as recycled polyester and organic cotton in their products. Companies are also adopting ethical manufacturing practices to reduce their carbon footprint. The integration of technology into activewear is gaining traction. Smart fabrics and wearable technology, such as fitness trackers and heart rate monitors embedded in clothing, are becoming popular among fitness enthusiasts. These innovations enhance the functionality of activewear, providing users with real-time data and improved performance while driving the women’s activewear market development.

Personalised activewear is becoming a significant trend, with consumers seeking products tailored to their specific preferences and needs. Brands are offering customization options, allowing customers to choose colours, designs, and even fit specifications, enhancing the overall customer experience. The demand for inclusive activewear, catering to diverse body types and sizes, is on the rise. Brands are expanding their size ranges and designing products that offer both style and functionality for women of all shapes and sizes, promoting body positivity and inclusivity. Collaborations between activewear brands and celebrities, designers, or fitness influencers are creating buzz and driving sales. Limited edition collections, often with unique designs and limited availability, attract consumers looking for exclusive and trendy activewear.

The global women’s activewear market is poised for significant growth over the forecast period, driven by the increasing focus on health and fitness, the rise of athleisure fashion, and the expanding applications of activewear in daily life. Brands that prioritize sustainability, technological innovation, and inclusivity are likely to thrive in this dynamic market. As consumer preferences continue to evolve, the activewear industry must adapt to meet the changing demands. Companies that invest in research and development, embrace emerging trends, and maintain a strong focus on customer experience will be well-positioned to capture a larger share of the market.

Market Segmentation

The market can be divided based on product type, price range, fabric, distribution channel and region.

Market Breakup by Product Type

• Bottom
• Shorts, Skirts, and Skorts
• Sweatpants
• Yoga Pants and Leggings
• Outerwear
• Hoodies and Sweatshirts
• Jackets
• Tops and T-shirts
• Innerwear and Swimwear
• Others

Market Breakup by Price Range

• Mass
• Mid
• Premium

Market Breakup by Fabric

• Polyester
• Spandex
• Cotton
• Polypropylene
• Nylon
• Neoprene
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global women’s activewear market. Some of the major players explored in the report are as follows:

• ASICS Corporation
• Nike, Inc.
• Puma SE
• Under Armour, Inc.
• Adidas AG
• Mizuno Corporation
• Hanesbrands Inc.
• Columbia Sportswear Company
• Ralph Lauren Media Llc
• The Gap, Inc.
• Others