The Global Baby Carrier Market size is expected to reach $2.6 billion by 2031, rising at a market growth of 4.2% CAGR during the forecast period. In the year 2023, the market attained a volume of31.55 million units, experiencing a growth of 15.8% (2020-2023).
Higher disposable incomes in North America allow parents to invest in premium baby carriers that offer better quality and features. Thus, the North America region acquired 34.5% revenue share in the market 2023. In terms of volume of15.13 million units by 2031. the North America Reion would attain a volume of as urban living increases, space-saving and versatile baby products like carriers become more essential, contributing to market growth. Also, many brands leverage social media influencers and parenting blogs to reach their target audience. Testimonials and reviews from trusted sources can significantly impact purchasing decisions.
Highlighting the health benefits of babywearing, such as lowering the incidence of flat head syndrome and encouraging healthy hip development can appeal to health-conscious parents. Moreover, emphasizing the emotional benefits of close physical contact between parent and child can resonate with those interested in promoting secure attachment and emotional well-being in their children.
Additionally, the increasing number of distribution channels makes baby carriers more accessible to a broader range of consumers. Traditional channels like baby specialty stores, department stores, and maternity boutiques are essential, but expanding into non-traditional channels such as outdoor retailers, online marketplaces, and even grocery stores broaden the reach.
However, when parents borrow or share baby carriers within their social circles or communities, the need for individual purchases diminishes. Instead of buying new carriers, parents may opt to borrow from friends or family members or participate in community lending programs. This reduction in individual purchases can lower overall sales volume for its manufacturers. Thus, borrowing and sharing among friends or within communities can restrain the market.
Higher disposable incomes in North America allow parents to invest in premium baby carriers that offer better quality and features. Thus, the North America region acquired 34.5% revenue share in the market 2023. In terms of volume of15.13 million units by 2031. the North America Reion would attain a volume of as urban living increases, space-saving and versatile baby products like carriers become more essential, contributing to market growth. Also, many brands leverage social media influencers and parenting blogs to reach their target audience. Testimonials and reviews from trusted sources can significantly impact purchasing decisions.
Highlighting the health benefits of babywearing, such as lowering the incidence of flat head syndrome and encouraging healthy hip development can appeal to health-conscious parents. Moreover, emphasizing the emotional benefits of close physical contact between parent and child can resonate with those interested in promoting secure attachment and emotional well-being in their children.
Additionally, the increasing number of distribution channels makes baby carriers more accessible to a broader range of consumers. Traditional channels like baby specialty stores, department stores, and maternity boutiques are essential, but expanding into non-traditional channels such as outdoor retailers, online marketplaces, and even grocery stores broaden the reach.
However, when parents borrow or share baby carriers within their social circles or communities, the need for individual purchases diminishes. Instead of buying new carriers, parents may opt to borrow from friends or family members or participate in community lending programs. This reduction in individual purchases can lower overall sales volume for its manufacturers. Thus, borrowing and sharing among friends or within communities can restrain the market.
Driving and Restraining Factors
Drivers- Increasing awareness of babywearing benefits
- Rapid expansion of distribution channels
- Rising birth rates and increasing urbanization
- Borrowing and sharing among friends or within communities
- Limited lifespan and short period of use
- Changing lifestyles and gender-neutral parenting
- Parental convenience in outdoor activities and travel
- Fierce competition from alternative products
- Safety issues regarding accidents or injuries
Product Outlook
Based on product, the market is characterized into soft structure carriers, wrap/sling carriers, backpack carriers, and others. The soft structure carriers segment garnered 55.9% revenue share in the market in 2023. In terms of volume the Soft structured carriers segment would attain a volume of27.85 million units by 2031. Soft structured carriers are designed to evenly distribute the baby's weight across the wearer's body, making them comfortable for both the parent and the child.
Sales Channel Outlook
On the basis of sales channel, the market is classified into online and offline. The online segment recorded 25.6% revenue share in the market in 2023. In the terms of volume, the Online segment would attain a volume of16.62 million units by 2031. Online shopping offers unparalleled convenience for parents, especially those with young children. Instead of visiting physical stores, parents can browse a wide selection of baby carriers from the comfort of their homes at any time of day or night.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment garnered 28.7% revenue share in the market in 2023. In terms of volume, the Asia Pacific region would attain a volume of16.75 million units by 2031. The Asia Pacific region is driven by favorable demographic trends, economic growth, and cultural practices for the market.List of Key Companies Profiled
- Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
- Infantino (BLUE BOX HOLDINGS LIMITED)
- BabyBjörn AB (Lillemor Design Ab)
- Koninklijke Philips N.V.
- Tomy Company, Ltd.
- Boba Inc
- Moby Wrap (Thrive International, Inc.)
- Goodbaby Internationl Holdings Ltd.
Market Report Segmentation
By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)- Offline
- Online
- Soft Structure Carriers
- Wrap/Sling Carriers
- Backpack Carriers
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Baby Carrier Market by Sales Channel
Chapter 5. Global Baby Carrier Market by Product
Chapter 6. Global Baby Carrier Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
- Infantino (BLUE BOX HOLDINGS LIMITED)
- BabyBjörn AB (Lillemor Design Ab)
- Koninklijke Philips N.V.
- Tomy Company, Ltd.
- Boba Inc
- Moby Wrap (Thrive International, Inc.)
- Goodbaby Internationl Holdings Ltd.
Methodology
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