Global Incontinence and Ostomy Care Products Market Report 2024

The incontinence and ostomy care products market size has grown strongly in recent years. It will grow from $15.73 billion in 2023 to $16.58 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The rise during the historic period can be credited to several factors including a growing aging population, heightened awareness and education, healthcare reforms and expanded insurance coverage, advancements in surgical methods, and the emphasis on patient-centered care.

The incontinence and ostomy care products market size is expected to see strong growth in the next few years. It will grow to $20.55 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The increase in the forecast period can be linked to the escalating burden of chronic diseases, the expansion of home healthcare services, the trend towards personalization and customization, global market growth, the adoption of digital health technologies, and the move towards value-based care. Major trends expected in this period include technological advancements, the integration of digital health solutions, collaborative efforts and partnerships, initiatives aimed at improving quality, and educational and awareness campaigns.

The growth of the incontinence and ostomy care products market is expected to be driven by the increasing prevalence of digestive disorders. These disorders encompass a wide range of medical conditions affecting the gastrointestinal (GI) tract, which includes organs involved in food digestion. Common digestive disorders include gastroesophageal reflux disease (GERD), irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD). Factors contributing to the rise in digestive disorders include changes in diet, lifestyle, stress levels, and environmental factors. Incontinence and ostomy care products are used in managing symptoms such as fecal or urinary incontinence, especially post-surgery or during severe cases. For example, Crohn's and Colitis Canada reported in June 2023 that the number of Canadians affected by IBD is expected to increase from 322,600 in 2023 to 470,000 in 2035, with diagnoses rising from 11,000 in 2023 to 14,000 in 2035. This increase in digestive disorders is fueling the expansion of the incontinence and ostomy care products market.

Leading companies in this market are focusing on developing advanced products, such as soft convex ostomy systems, to stay competitive. Soft convex ostomy systems are specialized medical devices for individuals who have undergone ostomy surgery, where a part of the intestine is brought to the abdomen's surface to create a stoma. Convatec Group plc, a UK-based medical device company, launched Esteem Body with Leak Defense in the US in April 2024, a new one-piece soft convex ostomy system aimed at providing a secure, longer-lasting seal and preventing leaks. The product offers various soft convexity combinations to suit different body types and stoma shapes, coupled with gold-standard adhesives for skin protection and irritation prevention. Esteem Body with Leak Defense is part of Convatec's comprehensive ostomy care solutions, enhancing comfort and confidence for ostomates.

In October 2023, Henry Schein Inc., a US-based healthcare company, acquired a majority stake in Shield Healthcare, an undisclosed amount. This acquisition expands Henry Schein's continuum of care delivery model by broadening its home care medical product offering, including incontinence, urology, ostomy, enteral nutrition, advanced wound, and diabetes supplies. Shield Healthcare, based in the US, provides a range of incontinence and ostomy care products.

Major companies operating in the incontinence and ostomy care products market are Cardinal Health Inc., Medtronic PLC, Medline Industries Inc., Kimberly-Clark Corp., Becton, Dickinson and Company (BD), Essity AB, B. Braun Melsungen AG, UniCharm Corporation, Smith & Nephew PLC, Domtar Corporation, First Quality Enterprises Inc., Coloplast AS, Teleflex Incorporated, Hartmann Group, ConvaTec Inc., ONTEX International N.V., Hollister Incorporated, Abena AS, C. R. Bard Inc., Salts Healthcare Ltd., Attends Healthcare Products Inc., Torbot Group Inc., TZMO SA.

North America was the largest region in the incontinence and ostomy care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the incontinence and ostomy care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the incontinence and ostomy care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Incontinence and ostomy care products are specialized aids that help manage bladder or bowel issues and maintain stoma hygiene, such as absorbent pads, briefs, and skin barriers. They are essential for providing comfort, hygiene, and dignity to individuals with specific needs, supporting their daily activities, social interactions, and overall quality of life.

These products can be categorized into two main types, incontinence care products and ostomy care products. Incontinence care products are designed to handle urinary or bowel output, serving to protect clothing, bedding, and furniture from accidental leakage or soiling. They are used across various conditions such as Crohn's disease, ulcerative colitis, cancer, diarrhea, and urinary incontinence, offering functions such as protection and cleansing, security and leakage control, odor management, among others. These products cater to a range of end-users, including hospitals, clinics, ambulatory surgical centers, home care settings, and more.

The incontinence and ostomy care products market research report is one of a series of new reports that provides incontinence and ostomy care products market statistics, including incontinence and ostomy care products industry global market size, regional shares, competitors with an incontinence and ostomy care products market share, detailed incontinence and ostomy care products market segments, market trends and opportunities, and any further data you may need to thrive in the incontinence and ostomy care products industry. This incontinence and ostomy care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The incontinence and ostomy care products market consists of sales of adult diapers, bed pads, female pads and liners, adhesive products, and ostomy belts and accessories. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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