Global Electric Kettles Market Report 2024

The electric kettles market size has grown strongly in recent years. It will grow from $4.16 billion in 2023 to $4.38 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to increased consumer lifestyle changes, increased health and safety concerns, increased energy efficiency regulations, design and aesthetics, and environmental awareness.

The electric kettles market size is expected to see strong growth in the next few years. It will grow to $5.5 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing convenience and time-saving, urbanization, shift towards electric appliances, increasing demand for electric appliances. Major trends in the forecast period include product innovations, partnerships, technological advancements and company investments in electric kettles.

The anticipated increase in gas prices is expected to drive the growth of the electric kettle market in the coming years. Gas, in this context, refers to substances in gaseous states such as natural gas or gasoline, utilized for various purposes including heating, cooking, and powering vehicles. The escalation in gas prices is influenced by factors such as fluctuating exchange rates, taxation policies, and regulatory changes. Consumers are seeking energy-efficient alternatives for heating water, aiming to reduce reliance on gas-powered appliances and mitigate the impact of rising fuel costs on household budgets. Electric kettles offer a convenient, efficient, and safe solution for boiling water, rendering them indispensable appliances in modern kitchens and households. For example, as reported by the U.S. Energy Information Administration (EIA) in January 2022, the average retail price for regular-grade gasoline in the U.S. surged to $3.01 per gallon (gal) in 2021, marking an increase of over $1.0 per gallon from the start to the end of the year. Consequently, the upward trend in gas prices is fueling the growth of the electric kettle market.

Companies in the electric kettle market are innovating with advanced products such as thermostatic kettles, incorporating app connectivity to enrich their product offerings and enhance their portfolios. Thermostatic kettles with app connectivity represent innovative kitchen appliances that offer precise temperature control and remote operation through a mobile application. These kettles integrate sophisticated thermostatic technology, enabling users to accurately set and maintain specific water temperatures. For instance, in November 2022, Xiaomi, a China-based technology company, introduced the Xiaomi MIJIA Thermostatic Kettle 2 Pro, which can be customized using the MIJIA app in China. With a 1.7-liter capacity and a digital LED display, it ensures rapid 1800W heating and maintains heat for up to 24 hours. Equipped with a smart light ring, oversized buttons, and effective noise-reduction coating, it offers enhanced user experience. Additionally, the MIJIA app enables users to pre-set temperature and adjust heat preservation time as per their preferences.

In July 2023, Sutton Venture Group, a UK-based trading company, acquired the Swan Products and Housewares brand for an undisclosed sum. This strategic acquisition of Swan Products by SVG is poised to benefit both entities, leveraging RKW's centralized services and global infrastructure to bolster Swan's market presence. Swan Products, headquartered in the UK, specializes in the production of electric kettles, kitchenware, cookware, and other appliances.

Major companies operating in the electric kettles market are Siemens AG, Whirlpool Corporation, Koninklijke Philips N.V., Stanley Black & Decker Inc., Electrolux AB, Groupe SEB SA, De'Longhi Group, Breville Group, Hamilton Beach Brands Inc., Braun GmbH, Aroma Housewares Company, Chefman LLC, Conair Corporation, Sunbeam Products Inc., Russell Hobbs Inc., Bella Housewares, Proctor Silex Ltd., Gourmia Inc., Morphy Richards Limited, Bodum USA Inc., StoreBound LLC, Brentwood Appliances Inc., Sensio Inc., Sunbeam Corp., Kenwood Limited.

Asia-Pacific was the largest region in the electric kettles market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electric kettles market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electric kettles market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Electric kettles serve as kitchen appliances specifically engineered to swiftly and efficiently boil water for a multitude of purposes, such as preparing tea, coffee, or instant meals. Typically equipped with rapid heating elements, automatic shut-off safety features, and user-friendly designs for ease of use.

The primary classifications of electric kettles include see-through and opaque variants. See-through electric kettles boast a transparent glass or plastic body, affording users the ability to observe the boiling process. These kettles are crafted from a variety of raw materials including stainless steel, plastic, glass, among others. They are distributed through a range of channels including offline and online platforms, catering to both residential and commercial applications.

The electric kettle market research report is one of a series of new reports that provides electric kettle market statistics, including the electric kettle industry global market size, regional shares, competitors with an electric kettle market share, detailed electric kettle market segments, market trends and opportunities, and any further data you may need to thrive in the electric kettle industry. This electric kettle market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The electric kettle market consists of sales of travel electric kettles, gooseneck electric kettles, variable-temperature electric kettles, and traditional electric kettles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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