Global Creative Software Market Report 2024

The creative software market size has grown rapidly in recent years. It will grow from $12.67 billion in 2023 to $13.95 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth observed in the historic period can be attributed to several factors. These include the increasing threat posed by cyberattacks, the growing trend of remote work culture, rising demand for audio and video streaming services, the popularity of digital streaming platforms, and the emergence of cloud-based creative software solutions.

The creative software market size is expected to see rapid growth in the next few years. It will grow to $20.6 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The projected growth in the forecast period can be linked to various factors. These include the escalating demand for transcoding methods, heightened interest in on-demand services, a widespread transition toward digitization, increased appetite for creative software, and a rising demand for immersive content experiences. Key trends anticipated during this period encompass the integration of artificial intelligence (AI), the expansion of augmented reality (AR) and virtual reality (VR) capabilities, the proliferation of collaborative tools, the emergence of blockchain in digital rights management, and a focus on personalization and customization.

The swift expansion of the education sector is poised to drive the growth of the creative software market. The education sector encompasses industries and institutions dedicated to providing formal learning, instruction, and training across diverse age groups. This expansion is fueled by the increasing demand for knowledge and skills in an ever-evolving global economy, alongside the growing emphasis on lifelong learning and access to educational resources. Creative software plays an increasingly vital role in the education sector, facilitating enhanced teaching methodologies, fostering student engagement, and enabling interactive learning experiences. For example, in November 2023, the Office for National Statistics reported that the number of pupils attending maintained schools exceeded 10 million in 2022/23, marking a 0.7% increase from the previous year. Additionally, further education (FE) student numbers surged by 4.8% overall across the UK in 2021/22 compared to the prior year, with an additional 136,770 students. Consequently, the rapid expansion of the education sector is propelling the growth of the creative software market.

Key players in the creative software market are directing their efforts towards developing advanced generative AI-based editing solutions. These solutions leverage generative artificial intelligence (AI) algorithms to automate and enhance various aspects of content editing, manipulation, and creation. For instance, in November 2023, TechSmith Corporation unveiled new generative AI features in its audio recording and editing software, Audiate. These AI-powered features empower creators of all proficiency levels to efficiently craft comprehensive audio projects without the need for a writer or voice actor. The software's AI capabilities encompass script generation, voiceover features, and multilingual support, catering to the diverse needs of industries such as video production, marketing, and education.

In March 2024, Canva Inc., an Australia-based graphic design company, acquired Affinity for an undisclosed sum. This strategic acquisition bolsters Canva's position in the professional design software market, enhances its technological capabilities, and supports its international expansion initiatives. Affinity, a UK-based creative software platform, offers a comprehensive suite for professional photo editing, illustration, and graphic design, complementing Canva's existing offerings and extending its reach within the creative software landscape.

Major companies operating in the creative software market are Apple Inc., Alphabet Inc., Microsoft Corporation, Meta Platforms Inc., Adobe Systems Inc., Autodesk Inc., Wondershare Technology Group Co. Ltd., Wacom Co. Ltd., Corel Corporation, MAGIX Software GmbH, TechSmith Corporation, Movavi Software Limited, CyberLink Corp., Avid Technology Inc., Nero AG, Blackmagic Design Pty. Ltd., Quark Software Inc., Artlist UK Limited, Macromedia Inc., Sony Creative Software Inc.

North America was the largest region in the creative software market in 2023. The regions covered in the creative software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the creative software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Creative software encompasses digital tools crafted to facilitate artistic expression and content creation across diverse mediums such as graphic design, video editing, and music production. These software solutions offer an array of brushes, drawing tools, and artistic effects, enabling users to create illustrations, comics, concept art, and digital paintings. They cater to the needs of illustrators, artists, designers, and other creative professionals.

Key categories of creative software include sound and video recording software, image and video editing software, graphics and illustration software, desktop publishing software, among others. Sound and video recording software are applications engineered to capture audio and video content from various sources. These solutions can be deployed both on the cloud and on-premises, serving various industry verticals such as telecommunications, retail and e-commerce, education, travel and tourism, media and entertainment, and more.

The creative software market research report is one of a series of new reports that provides creative software market statistics, including creative software industry global market size, regional shares, competitors with a creative software market share, detailed creative software market segments, market trends and opportunities, and any further data you may need to thrive in the creative software industry. This creative software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creative software market includes revenues earned by entities by providing services such as video editing, graphic design, web design, and creative services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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