Global Ready-to-Drink Beauty Beverage Market Report 2024

The ready-to-drink beauty beverage market size has grown rapidly in recent years. It will grow from $1.91 billion in 2023 to $2.13 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to rising awareness of inner beauty, growing youth population, growth of e-commerce, rising demand for convenient beauty solutions, and demand for healthy RTD beverages.

The ready-to-drink beauty beverage market size is expected to see rapid growth in the next few years. It will grow to $3.32 billion in 2028 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to expansion of distribution channels, focus on sustainability and clean beauty, growth of beauty subscription services, and adoption of sustainable business practices. Major trends in the forecast period include Product Innovations, Innovative Flavor Profiles, Clinical Research and Efficacy Claims, Global Inspiration and Exotic Ingredients, and Customization and Personalization.

The burgeoning demand for healthier food options is poised to energize the growth of the ready-to-drink beauty beverage market in the foreseeable future. Healthier food choices, which are perceived to offer enhanced nutritional value and contribute to overall well-being, are gaining traction as individuals prioritize factors such as nutrition, weight management, and environmental sustainability in their dietary decisions. Ready-to-drink beauty beverages stand out as a convenient and beneficial component of a health-conscious diet, offering hydration, essential nutrients, and support for skin health. A report published by NIQ in May 2022 highlighted a remarkable surge in sales of health-aligned products, including nutritional or healthier food and drinks, in the United States, reflecting a 31% increase from 2020 to 2021. This trend underscores the growing consumer preference for products that promote wellness and vitality, laying the groundwork for the expansion of the ready-to-drink beauty beverage market.

Key players in the ready-to-drink beauty beverage market are channeling their efforts towards product innovation, with a focus on offerings such as CBD-infused beauty drinks, to cater to the escalating demand for wellness-oriented beverages. CBD-infused beauty drinks represent a novel category of beverages that integrate CBD (cannabidiol) with skin-nourishing ingredients such as antioxidants and hyaluronic acid, aimed at enhancing beauty and bolstering the immune system. Le Jolie Medi Spa, a US-based provider of beauty services, introduced Pick Me Up Potions in February 2023 - a line of health wellness drinks featuring CBD and daily vitamin C in enticing flavors such as mango turmeric, dragon fruit rose, and watermelon cucumber. These beverages are formulated to strengthen the skin, nails, and hair, promote relaxation, and boost overall well-being through a potent blend of antioxidants, hyaluronic acid, and CBD.

In January 2024, Tilray Brands, Inc., a US-based pharmaceutical company, made a strategic move by acquiring Truss Beverage Co., a Canada-based producer of ready-to-drink non-alcoholic, beauty, and cannabis-infused beverages. This acquisition underscores Tilray Brands' commitment to expanding its presence in both the cannabis and beverage markets, positioning itself as a leader in the Canadian cannabis industry with a substantial market share in cannabis beverages. By leveraging Truss Beverage Co.'s expertise and product portfolio, Tilray Brands aims to capitalize on the growing demand for cannabis-infused and health-centric beverages, driving further growth and innovation in the market.

Major companies operating in the ready-to-drink beauty beverage market are Nestlé S.A., Johnson & Johnson, PepsiCo Inc., Procter & Gamble Company, The Coca-Cola Company, L'Oréal S.A., Danone S.A., Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Colgate-Palmolive Company, Chanel S.A., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido, Natura & Co., Coty Inc., Herbalife Nutrition Ltd., Avon Products Inc., Mary Kay Inc., Groupe Yves Rocher, Revlon Inc., Elizabeth Arden Inc., Oriflame Cosmetics Global SA, Groupe Clarins.

North America was the largest region in the ready-to-drink beauty beverage market in 2023. The regions covered in the ready-to-drink beauty beverage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ready-to-drink beauty beverage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ready-to-drink beauty beverages are pre-packaged and convenient beverages formulated with ingredients aimed at promoting skin health, hydration, and overall beauty benefits. These beverages typically feature a blend of functional ingredients selected for their purported beauty-enhancing properties. Offering consumers the opportunity to enjoy beauty and wellness benefits straight from the bottle or container without additional preparation, they serve as an ideal on-the-go option.

The primary forms of ready-to-drink beauty beverages include powder and liquid variants. Powder refers to a dry substance comprised of finely ground particles. These beverages come in various flavors such as orange, raspberry, hibiscus, blackberry mint, pomegranate, mango, cranberry, lemon, and others. They are infused with ingredients such as collagen, vitamin C, biotin, hyaluronic acid, vitamin E, coq10, rosmarinic acid, zinc, among others. These beverages are distributed through various channels including hypermarkets or supermarkets, convenience stores, specialty stores, health and wellness stores, and online retail platforms.

The ready-to-drink beauty beverage market research report is one of a series of new reports that provides ready-to-drink beauty beverage market statistics, including ready-to-drink beauty beverage industry global market size, regional shares, competitors with ready-to-drink beauty beverage market share, detailed ready-to-drink beauty beverage market segments, market trends, and opportunities, and any further data you may need to thrive in the ready-to-drink beauty beverage industry. This ready-to-drink beauty beverage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The ready-to-drink beauty beverage market consists of sales of hydration-focused beverages, antioxidant-rich blends, vitamin and mineral-enriched drinks, herbal and botanical blends, and probiotic drinks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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