Global Pet Fitness Care Market Report 2024

The pet fitness care market size has grown rapidly in recent years. It will grow from $6.42 billion in 2023 to $7.06 billion in 2024 at a compound annual growth rate (CAGR) of 10%. The growth experienced during the historic period can be credited to several factors, including increased awareness of pet obesity, the trend of humanizing pets, the expansion of the pet wellness industry, urbanization, shifts in lifestyles, the availability of pet insurance coverage, and the influence of celebrities.

The pet fitness care market size is expected to see rapid growth in the next few years. It will grow to $10.47 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The growth anticipated in the forecast period is expected to stem from evolving urban environments, the emergence of pet wellness communities, the introduction of corporate wellness programs tailored for pets, and a cultural shift towards more active lifestyles. Key trends predicted for the forecast period encompass advancements in pet exercise equipment, ongoing research into animal behavior, the integration of artificial intelligence and data analytics, the provision of virtual and remote fitness services, and the development of personalized nutrition and fitness plans.

The surge in pet ownership is expected to drive growth in the pet fitness care market. Pet ownership involves caring for domesticated animals such as dogs, cats, birds, or fish, either as companions or for recreational and therapeutic purposes. This rise in ownership is fueled by various factors including the desire for companionship, increased awareness of animal welfare, health benefits, social media influence, and improved veterinary care. Pet fitness care plays a crucial role in ensuring pets lead happy, healthy lives, thereby enriching the experience of pet ownership for individuals and families. For instance, in March 2023, Veterinary Practice reported that the number of pets in the United Kingdom reached 35 million in 2022, marking a 9% increase from 2021. Consequently, the growing pet ownership trend is stimulating the expansion of the pet fitness care market.

Key players in the pet fitness care market are concentrating on innovating products such as pet location and activity tracker systems to empower pet owners in accurately monitoring their pets' health and fitness. A pet location and activity tracker system is a device designed to monitor a pet's real-time location using GPS technology and track its activity levels, including steps taken, calories burned, active hours, and rest time. For example, in April 2024, Pawfit, a UK-based smart pet tracking solution, introduced the Pawfit 3, a compact GPS pet location and activity tracker. This new tracker is lightweight, compact, and durable, ideal for outdoor pets. It features real-time GPS tracking, activity monitoring, personalized fitness goals, LED light and sound features, voice commands for recall, family sharing, and multi-pet tracking. The Pawfit 3 utilizes 4G tracking technology, supports iOS 9 or above and Android 5 or above, and includes accessories such as a collar attachment, charging dock, and USB cable. Additionally, the tracker is IP68 waterproof-rated, ensuring suitability for use in both fresh and saltwater environments. The Pawfit app enables users to track their pet's location, monitor activity history, and establish fitness goals, thus ensuring their pets' safety and well-being.

In July 2022, Nestlé India, a subsidiary of Nestlé, a Switzerland-based food and beverage company, acquired Purina Petcare for $15.95 million. This acquisition is aimed at strengthening Nestlé's position in India's growing pet care market, aligning with its premiumization strategy to prioritize higher-margin products and explore new avenues of growth. Purina Petcare, a US-based manufacturer of pet fitness food products, specializes in dry, wet, grain-free, and natural dog and cat food.

Major companies operating in the pet fitness care market are PetSmart Inc., Zoetis Inc., Pawsitive Performance LLC, Hill's Pet Nutrition Inc., Petmate Holdings Co., Mars Petcare US Inc., Petsafe, Tractive GmbH, PetEdge Inc., Ruff Wear Inc., Alltech Inc., Whistle Labs Inc., ZippyPaws LLC, Motivation Design LLC, TRIXIE Heimtierbedarf GmbH & Co. KG, FitPAWS Inc., Frolick Dogs LLC, GoPet LLC, Petco Foundation, PetFusion LLC, Canine Hardware Inc., Blue-9 Pet Products Inc., PetZen Products, Nestlé Purina PetCare Company, FitBark Inc.

North America was the largest region in the pet fitness care market in 2023. The regions covered in the pet fitness care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet fitness care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pet fitness care encompasses a comprehensive approach aimed at enhancing and preserving the physical health and overall well-being of pets through a variety of methods, including proper nutrition, regular exercise, preventive healthcare, and mental stimulation. This strategy ensures that pets lead active, content, and satisfying lives while reducing the likelihood of obesity, illness, and behavioral problems. Implementing pet fitness care involves offering ample opportunities for exercise, providing balanced diets, scheduling regular veterinary examinations, administering vaccinations, controlling parasites, maintaining dental hygiene, and engaging in mental enrichment activities tailored to the specific requirements of each pet species and breed.

The primary components of pet fitness care consist of products or equipment, software, and services. Pet fitness care products or equipment are designed to aid pets in maintaining their physical health and activity levels, such as toys, treadmills, and agility gear, catering to various pet types such as dogs, cats, and others. These products are typically distributed through pet specialty stores, online platforms, and veterinary clinics.

The pet fitness care research report is one of a series of new reports that provides pet fitness care market statistics, including the pet fitness care industry's global market size, regional shares, competitors with a pet fitness care market share, detailed pet fitness care market segments, market trends and opportunities, and any further data you may need to thrive in the pet fitness care industry. This pet fitness care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The pet fitness care market consists of revenues earned by entities by providing services such as fitness assessments, personalized exercise plans, group fitness classes, behavioral training, agility training, aquatic therapy, and rehabilitation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The pet fitness care market also includes the sales of exercise equipment, health and monitoring devices, diet and nutrition products. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.