Pet Grooming Product Market Report: Trends, Forecast and Competitive Analysis to 2031

The global pet grooming product market is expected to grow with a CAGR of 5.5% from 2025 to 2031. The major drivers for this market are the increasing knowledge regarding the health of pets, growing humanization and adoption of pets, along with the introduction of organic grooming shampoos and conditioners for pets.

The future of the global pet grooming product market looks promising with opportunities in the online and offline markets.

• Within the type category, shampoo & conditioner is expected to witness the highest growth over the forecast period.
• Within the distribution channel, offline is expected to witness higher growth due to essential hygiene requirements for companion animals.
• In terms of region, North America will remain the largest region over the forecast period due to elevated adoption rates and expenditures on pet care in the United States.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Pet Grooming Product Market

The pet grooming product market is evolving rapidly due to several emerging trends that reflect changing consumer preferences and technological advancements. These trends are reshaping the landscape of pet care, influencing product development, and creating new opportunities for growth in the market. Therefore, it is important for stakeholders to understand these trends to remain competitive and keep up with the changing needs of pet owners.

• Natural and Organic Products: There is a growing demand for natural and organic pet grooming products. Consumers are increasingly concerned about what goes into their pets’ bodies through these products, seeking chemical-free formulations. Concerns regarding animal health, safety, welfare, and environmental protection have emerged, making it imperative for manufacturers to produce environmentally safe alternative groomers made from natural or organic materials like oatmeal oil or aloe vera, which are known for their safety record. However, these materials might not perform better than other types available on the market today. Thus, many producers have had to develop different variants that comply with customer expectations.
• Technological Integration: Pet owners are integrating technology when purchasing grooming aids, as it offers convenience due to its ease of use and is common among smart devices worldwide. The availability of technology, coupled with a high level of e-commerce adoption, has facilitated its faster spread. For instance, using smart grooming tools that link to mobile apps or automated grooming systems allows pets and owners to have a better experience in handling their grooming requirements. This results in spending less time on grooming while improving overall performance, leading to increased productivity among both parties involved, as they do not waste resources, including energy and water, as they did before.
• Eco-Friendly and Sustainable Products: There is an increasing demand for eco-friendly and sustainable pet grooming products as consumers become more conscious of the environment. This trend has led to the rise of products made from recycled materials, biodegradable packaging, and sustainably sourced ingredients. It reflects a broader shift towards sustainability within consumer goods while complementing global efforts aimed at minimizing environmental footprints. Manufacturers have had to transition from producing high-waste groomers that use non-biodegradable components to developing products that minimize waste and use eco-friendly materials, thereby meeting new demands for greener options within pet care.
• Customized and Personalized Solutions: Customized and personalized grooming solutions are emerging as a significant trend. These include breed-specific shampoos or conditioners that address specific coat types or skin sensitivities, targeting different breeds due to variations in coat types (long/short hair) or skin conditions (oily/dry). Furthermore, personalization can extend to individual preferences regarding size, allowing pet owners to find the right fit. For instance, if someone wishes for a tool specifically made for their dog breed’s hair, there are options available that cater to those needs. Some dogs prefer being groomed at certain times, requiring special tools designed to suit them perfectly. This individualized approach results in products capable of providing specific advantages, enhancing effectiveness, and creating customization options for future users.
• E-Commerce Platforms Growth: The growth of pet grooming products in e-commerce platforms is changing the market. Online retail has become a major sales channel, offering consumers an easy way to find a wide range of grooming products from different brands. The convenience of online shopping, combined with detailed product information and customer reviews, is driving this trend. E-commerce platforms also provide opportunities for direct-to-consumer sales and personalized marketing, enabling brands to reach a wider audience and customize their offerings based on consumer needs.

These emerging trends are reshaping the pet grooming product market by introducing innovations in technology, sustainability, and personalization. Producers are adapting to these demands as customers increasingly require natural, eco-friendly, and personalized products. Additionally, the growth of e-commerce platforms widens the market’s scope. Product development and shifts in consumer preferences through these trends ultimately influence this industry.

Recent Developments in the Pet Grooming Product Market

Developments recently observed in the pet grooming product market represent technological advancements and rising consumer expectations, among other things, with an increased focus on environmental responsibilities for sustainability purposes. These developments have resulted in the introduction of new products and the improvement of existing ones while reflecting changes in customer preferences. The following paragraphs explain five key developments that are currently influencing how players in the pet grooming product industry carry out their operations.

• Advanced Grooming Tools: Advanced grooming tools such as electric brushes, automated grooming systems, and high-efficiency clippers have been developed recently. This leads to improved performance and convenience, saving time during grooming processes and thereby enhancing care quality. Innovations like self-cleaning brushes with the ability to adjust speed settings make them more functional and easier to use than ever before. For example, they cater to both professional groomers and individuals who do not like spending much time on this task, helping to drive demand within this segment.
• Natural and Organic Formulations: Natural and organic formulations have emerged as a significant trend in the market. Manufacturers are focusing on developing shampoos, conditioners, and other grooming products using natural ingredients such as essential oils, herbal extracts, and hypoallergenic components. These products are designed to be gentle on animals' skin and fur while addressing sustainability concerns. It is due to the safety of pets that consumers are moving toward natural solutions for their pet care needs.
• Sustainable Packaging Solutions: Sustainable packaging solutions have found their way into the pet grooming product market. To contribute to green practices and meet the environmental preferences of clients, companies have started to embrace recyclable, biodegradable, and reduced plastic packaging. Packaging design has also changed to include plant-based materials and refilling containers, among other innovations. This helps reduce waste and lower the environmental impact of pet grooming products, thereby reflecting a broader commitment to sustainability in the industry at large.
• Growth of Online Sales Channels: The growth of the pet grooming product market has been significantly influenced by e-commerce platforms, which are rapidly changing the landscape. E-commerce platforms are fast becoming dominant distribution channels, providing a variety of options for consumers globally as well as access to international brands by shopping online. Therefore, this includes consumers' readiness for online shopping due to the availability of information, such as descriptions of each item, pricing, and reviews, which make it easier to compare different products before placing an order. Subscription models are also rising alongside direct selling methods, helping brands maintain customer loyalty by encouraging more frequent purchases.
• Personalized Grooming Solutions: Pet owners are increasingly requesting personalized grooming solutions that allow them to customize their pets' specific needs. These developments include customizable shampoos and conditioners targeting individual coat types, skin sensitivities, and breed-specific requirements. There are also branded personal grooming tools that cater to different pet sizes and grooming preferences. This trend toward individualized care emphasizes the need for targeted products that benefit pets.

The global market for pet grooming products is rapidly changing, as can be seen from these recent developments. Advanced grooming tools, natural and organic formulations, sustainable packaging, increasing online sales, and personalized solutions are driving innovation in this area and influencing customer preferences. As the market continues to evolve, we can expect to see more of these changes that will enhance product offerings and meet the various demands of pet lovers.

Strategic Growth Opportunities for Pet Grooming Product Market

This research highlights numerous strategic growth opportunities within multiple applications in the pet grooming product market, driven by changing consumer preferences, technological advancements, and an increasing number of people owning pets. Identifying such openings would enable companies to capitalize on emerging trends while expanding their customer bases. The following presents five major opportunities related to application areas with potential impacts on market growth.

• Professional Grooming Salons: There is considerable potential for growth in the sale of pet grooming products through professional salons, which require high-quality, durable, and efficient tools for grooming their clients’ animals. This provides an opportunity for developing specialized equipment, including high-performance clippers, dryers, and salon-oriented shampoos, among other products. To capitalize on this shift toward efficient products that produce better results, manufacturers should seek out the growing demand from professional groomers who represent an increasing segment within the salon industry.
• E-Commerce and Online Retail: The pet grooming product market has significant opportunities for growth due to increased e-commerce activities and online retail. Additionally, online platforms ensure widespread availability and convenience for consumers looking for grooming solutions. There are opportunities to use digital marketing initiatives, user-friendly websites, and subscription offerings for regular delivery of grooming products via the Internet. By doing this, firms will be able to increase their market share by tapping into online shopping patterns, thus reaching a larger audience.
• Home Grooming Solutions: The increased demand for easy-to-use and highly efficient grooming products is driven by the surge in popularity of home grooming solutions. Some opportunities include innovative tools and products aimed at pet owners who prefer to take care of their pets at home. They are looking for items like simple grooming kits, manuals that assist them in grooming their pets, or adaptable implements capable of accommodating various breeds. These manufacturers will, therefore, be targeting this growing segment while offering value-added solutions.
• Eco-Friendly Products: Eco-friendly pet grooming products have increasing potential due to the growing focus on sustainability and environmental responsibility. Therefore, it is advisable to develop natural ingredient-based items packed in recyclable materials that decompose naturally, reflecting customers’ wishes for greener options. Opportunities lie in producing environmentally friendly grooming aids that attract eco-conscious customers, positioning brands as leaders in sustainable pet care. This trend supports market growth while enhancing brand reputation.
• Customized Pet Care Products: A growing area of the market today is represented by personalized care products. Shoppers want their pets to have products that match their specific needs, such as shampoos, conditioners, and grooming tools tailored to a given breed. Opportunities exist in developing customizable products that cater to each pet’s needs and provide personalized solutions that enhance overall care. The provision of customized goods will help satisfy the demand for specialized grooming services and differentiate brands from competitors.

These strategic growth opportunities highlight key areas for expansion in the pet grooming product market. There is significant potential for growth in professional grooming salons, e-commerce platforms, home grooming solutions, eco-friendly product lines, and personalized offers. Businesses can exploit emerging trends, meet customer preferences, and enhance their market presence by concentrating efforts on these areas.

Pet Grooming Product Market Drivers and Challenges

The growth and development of the pet grooming product market are influenced by several drivers and challenges. In terms of influencing its direction, technological advancements, economic factors, and other regulatory considerations play a significant role. Hence, stakeholders must understand these drivers as well as impediments to navigate this market effectively without overlooking both opportunities and obstacles.

The factors responsible for driving the pet grooming product market include:

• Increased Pet Ownership: Pet ownership has been increasing, acting as a major driver for the pet grooming product market to develop more rapidly. Families with pets need more cleaning supplies to ensure animals stay healthy at home, as they consider cleanliness essential for pets' hygiene. This trend is supported by rising awareness about pets' welfare and a desire to maintain their appearance. The expanding population of domestic animals dictates the availability of a wide range of washing items, from simple brushes and shampoos to advanced tools suitable for high-end grooming.
• Technological Innovations: Technological advances are fueling the growth of pet grooming products. These include automation tools for grooming, smart grooming devices, and clippers that use less power. These innovations meet the needs of modern pet owners and groomers by providing increased performance, convenience, and efficiency. The technological integration of these products aims to offer more effective and user-friendly solutions, thus supporting market expansion.
• Increasing Disposable Income: The growth of disposable income results in a rise in the number of people who can afford pet grooming services. Consumers are willing to purchase premium-quality grooming products for their animals as they become wealthier. This trend supports the demand for high-quality and specialized grooming solutions, including luxury grooming tools and high-end pet care products. As disposable incomes rise, consumers have greater purchasing power to buy items that improve their pets' health and appearance.
• Increased Focus on Pet Health and Wellbeing: The focus on the wellness of pets has increased over time, leading to a higher demand for suitable grooming products. Well-being is important for domesticated animals, as it helps owners understand their pets' hygiene needs. This has contributed to the popularity of therapeutic shampoos and conditioners with herbal extracts among retailers promoting pet-care supplies. These trends support the creation of products tailored to specific animal care needs.
• E-commerce Expansion: The expansion of e-commerce platforms is transforming the pet grooming market. Online retail is convenient, offers a variety of products, and provides access to foreign brands sold locally. E-commerce growth enables consumers to purchase grooming products from home and discover new brands and items. This development helps grow the market by providing more ways to reach customers.

Challenges in the pet grooming product market include:

• Regulatory Compliance: Regulatory compliance is a major challenge for pet grooming product companies. Manufacturers must operate within strict guidelines on product safety, ingredient labeling, and quality standards. The complexity and cost of these regulations can be particularly challenging for businesses looking to introduce new or unique products. Grooming products must meet legal requirements while maintaining high-performance levels.
• Competition and Market Saturation: Competitive intensity and market saturation significantly affect companies in the pet grooming product sector. It can be challenging for organizations to differentiate themselves from competitors, as many suppliers produce similar goods or services, making it difficult to maintain a strong competitive position. Therefore, companies must focus on innovation, quality, and branding. Developing differentiated products along with effective marketing strategies contributes to gaining a larger customer base.
• Supply Chain and Material Costs: Supply shortages and rising material prices disrupt the pet grooming product industry. Volatility in the supply of raw materials, including natural ingredients and packaging materials, can alter pricing strategies and affect profitability. Companies need to manage risks associated with the supply chain while minimizing material costs, ensuring they meet consumer expectations for quality. As a result, firms must develop policies to address these issues to maintain a steady flow of supplies.

The pet grooming products market is influenced by several factors, such as the rising number of pets, technological innovations, and increasing disposable income among consumers. Industry growth will also be driven by factors like regulatory compliance, competitive intensity, and supply chain management challenges. Understanding these dynamics is critical for stakeholders to navigate the market effectively and seize opportunities to scale their businesses.

List of Pet Grooming Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies pet grooming product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base.

Some of the pet grooming product companies profiled in this report include:

• Groomer's Choice
• Himalaya Herbal Healthcare
• Spectrum Brands
• Earthbath
• Resco
• SynergyLabs
• Petco Animal Supplies
• Coastal Pet Products
• Vet's Best
• 4-Legger

Pet Grooming Product by Segment

The study includes a forecast for the global pet grooming product market by type, distribution channel, and region.

Type [Analysis by Value from 2019 to 2031]:

• Shampoo & Conditioner
• Shear & Trimming Tools
• Comb & Brush
• Others

Distribution Channel [Analysis by Value from 2019 to 2031]:

• Offline
• Online

Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country-Wise Outlook for the Pet Grooming Product Market

The pet grooming product market has experienced significant progress recently due to technological advancements, increased ownership of pets, and changing consumer preferences. With a greater focus on pet health and wellness, the demand for quality and effective grooming products is growing. This is evident in the development of new product lines, improved formulations, and sophisticated grooming tools aimed at enhancing pet care. In addition, disposable incomes are increasing, and people are becoming more aware of hygiene issues concerning their pets, as well as online shopping sites offering various solutions for different grooming needs.

• United States: The pet grooming product market in the United States is growing rapidly, spurred by innovation and increased spending on pet welfare by customers. Developments such as electric grooming brushes and automated hair vacuums for pets have been key. Moreover, there is an emerging trend in natural or organic grooming products that contain eco-friendly elements and are hypoallergenic. The growth of online retail channels has eased access to a wide range of grooming products for customers. Furthermore, the surge in professional grooming services with mobile pet grooming units demonstrates an inclination toward convenience and specialized care.
• China: An increase in household income levels, coupled with rising pet ownership rates, has contributed to the growth of the pet grooming market in China, which relies on mass-produced, low-cost supplies focused on functionality. Premium shampoo brands, such as antifungal products, continue to rise on Chinese consumers’ wish lists, along with other high-end toiletries, including conditioners designed for dogs. Other factors driving growth include e-commerce platforms that enable locals to access a wide variety of options quickly.
• Germany: In Germany, the emphasis in the market for pet care products is on quality and sustainability. Recently, eco-friendly alternatives made from recycled or degradable materials have been introduced into the product assortment. More German consumers currently demand items with minimal environmental impact that contain natural ingredients. Additionally, multifunctional tools that make grooming more convenient and quicker are becoming popular. The market is supported by a strong network of specialized pet stores and online retailers, offering a range of high-quality grooming products tailored to the needs of pets and their owners.
• India: The pet grooming product market in India is growing significantly as more people start having pets while becoming aware of proper pet care. For example, affordable grooming tools that are region-specific have been introduced recently. Moreover, there is increasing demand for breed-specific or type-specific grooming products. Pet grooming salons have expanded, and grooming products are available through online platforms, thereby broadening the market. Additionally, India should be viewed from the perspective of price-for-value, which is predominant in new product development.
• Japan: Japan has an extremely dynamic market for pet grooming products that emphasizes innovation and attention to detail. Recent developments include technologically advanced grooming tools such as self-cleaning brushes and grooming robots. Japanese consumers are also leaning toward premium grooming products with added benefits, such as soothing ingredients for skin and fur-enhancing formulations. The market is supported by a strong pet culture and a wide range of specialized pet stores. Moreover, there is an increasing inclination toward personalized grooming solutions and tailor-made pet care products that meet the specific needs of various breeds.

Features of this Global Pet Grooming Product Market Report

• Market Size Estimates: Digital binocular market size estimation in terms of value ($B).
• Market Size Estimates: Pet grooming product market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Pet grooming product market size by type, distribution channel, and region in terms of value ($B).
• Regional Analysis: Pet grooming product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different type, distribution channel, and regions for the pet grooming product market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the pet grooming product market.
• Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers the following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the pet grooming product market by type (shampoo & conditioner, shear & trimming tools, comb & brush, and others), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?