Pet Grooming Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Pet Grooming Services Market was valued at USD 6.85 Billion in 2023, and is expected to reach USD 10.48 Billion by 2029, rising at a CAGR of 7.30%. The global pet grooming services market is experiencing robust growth, largely fueled by rising pet ownership, an increase in disposable incomes, and heightened awareness surrounding pet health. As pets, particularly dogs and cats, are increasingly viewed as integral family members, pet owners are prioritizing grooming services to ensure both the physical appearance and health of their animals.

The growing emphasis on pet wellness has shifted grooming from a mere aesthetic service to a critical component in addressing health concerns, such as allergies, infections, and overall hygiene. The adoption of mobile grooming services, especially in urban settings, is a key trend. These services provide unparalleled convenience through door-to-door offerings, which save pet owners valuable time while offering personalized care. Additionally, advancements in pet grooming technology, including AI-driven tools and smart grooming apps, are further propelling the market by streamlining processes and enhancing service quality.

The market faces challenges such as the inherent risks in grooming aggressive or anxious pets, which may disrupt services and affect client satisfaction. Additionally, professional grooming services are not yet widely recognized or accessible in some developing regions, limiting their market penetration. Despite these obstacles, the market is poised for continued growth as pet care evolves into a more sophisticated and essential industry.

Key Market Drivers

Increase in Pet Ownership

The rise in pet ownership is a significant driver of growth for the global pet grooming services market. As pets, particularly dogs and cats, continue to be viewed as integral members of the family, the demand for specialized pet care services, including grooming, has surged. As pets are increasingly regarded as family members, owners are more inclined to invest in high-quality grooming services. This cultural shift is particularly prominent in developed economies, where pets are seen not just as companions but as key aspects of a household’s well-being. The growing emotional attachment between pets and their owners translates into a willingness to spend on services that enhance pets’ health, comfort, and appearance.

As a result, the demand for grooming services has expanded beyond basic maintenance to include wellness-focused care. According to reports, pet ownership has been rising globally, particularly in markets like North America, Europe, and parts of Asia. For instance, the American Pet Products Association (APPA) noted record-breaking pet ownership statistics, with pet-related expenditures reaching new heights. This increase in pet ownership naturally leads to a greater demand for grooming services, as owners seek professional help to care for their pets’ physical and aesthetic needs. More pets mean more grooming appointments and a higher demand for both routine and specialty services, such as flea treatments, coat care, and nail trimming.

Urbanization has led to a rise in pet ownership, particularly in cities where people are increasingly adopting pets as companions. As urban lifestyles are often busy, pet owners in these areas are seeking grooming services to manage their pets' care. Additionally, urban dwellers tend to value convenience, which has boosted the popularity of mobile grooming services. These mobile services cater to pet owners’ desire for quick, stress-free solutions by providing door-to-door grooming, an offering that aligns with the growing urban pet market. Rising disposable incomes, particularly in emerging markets, allow more individuals and families to afford pet ownership and professional services like grooming.

In these markets, where pet care culture is growing, grooming services are becoming an essential part of pet care routines. As pet owners are willing to spend more on premium products and services for their pets, the grooming sector stands to benefit from this trend. As more people own pets, they are allocating higher budgets toward pet-related services, including grooming, food, and veterinary care. According to industry data, pet care spending continues to rise across key markets, reinforcing the demand for grooming services. This uptick in expenditure underscores a broader trend where pets are being treated to the same level of care and attention as any other family member, resulting in a robust and growing grooming market.

Rising Disposable Incomes

Rising disposable incomes are a key driver of growth in the global pet grooming services market. As consumers experience an increase in their available income, they are more likely to spend on discretionary services, including pet grooming. This has a direct impact on the demand for professional grooming services, which go beyond basic hygiene and address the aesthetic, health, and well-being needs of pets. As disposable incomes rise, pet owners are more inclined to treat their pets as family members, prioritizing their care with high-quality grooming services. This includes more frequent grooming appointments, as well as the demand for premium grooming options such as spa treatments, therapeutic baths, and advanced skin care.

Pet grooming is seen not just as a luxury, but as an essential service for maintaining a pet’s health, especially in high-income regions like North America and Europe. Higher disposable incomes also allow pet owners to seek out specialized services that were previously considered premium or niche. For instance, grooming services targeting specific breeds, such as hypoallergenic treatments for dogs with sensitive skin, are becoming more popular as consumers have the financial flexibility to choose such tailored services. In emerging markets, as middle-class populations grow, similar trends are seen, with a rising demand for grooming salons and mobile grooming services.

Rising disposable income correlates directly with increased pet-related expenditures, including food, healthcare, and grooming. According to the American Pet Products Association, spending on pets has surged in recent years, and grooming services are a significant component of this expenditure. As the pet care market becomes more affluent, grooming is increasingly viewed as a necessary service that complements other pet care activities such as veterinary visits and dietary needs. With more disposable income, pet owners are prioritizing convenience and quality when it comes to pet grooming.

This has led to a growing preference for services like mobile grooming, which provide convenience by offering door-to-door care, and online booking platforms that streamline the process. As income levels rise, consumers are more likely to invest in these time-saving and high-quality grooming options. In urban areas, rising disposable incomes contribute to the increased adoption of pets, particularly among professionals and young families. With urban living often characterized by busy schedules, these pet owners are more likely to spend on grooming services to ensure their pets receive proper care. Furthermore, urban pet owners tend to prioritize convenience and are more inclined to choose grooming services that come with a higher price point but offer added value such as high-end products, efficient services, and personalized care.

Advances in Grooming Technology

Advances in grooming technology are playing a pivotal role in the growth of the global pet grooming services market. As the pet care industry continues to evolve, technological innovations are enhancing the efficiency, quality, and convenience of grooming services, driving greater demand from both service providers and pet owners. The introduction of artificial intelligence (AI) in grooming tools has significantly improved the precision and effectiveness of services. For example, AI-driven devices can analyze a pet's skin condition, detect health issues such as allergies or parasites, and recommend specific grooming techniques or products. These advancements are not only enhancing the quality of care but also positioning grooming as a preventative health measure rather than just a cosmetic one. As a result, pet owners are increasingly seeking out grooming services that leverage these technologies to ensure their pets receive the most accurate and effective care.

The development of smart grooming equipment, such as electric clippers, brushes, and bath systems, has streamlined grooming processes, making them more efficient and less stressful for pets. These tools often feature features like adjustable speeds, heat control, and vibration reduction, improving the grooming experience for both pets and groomers. This is especially important as pet owners increasingly prioritize comfort and safety for their pets. The adoption of these smart tools reduces the risk of injury, minimizes stress, and shortens grooming times, making services more accessible and appealing. Mobile pet grooming services, which have seen significant growth in recent years, also benefit from advancements in technology.

Grooming vans are now equipped with state-of-the-art technology such as mobile scheduling apps, GPS tracking for service efficiency, and online payment systems. These innovations not only enhance the convenience factor for pet owners but also improve operational efficiency for service providers. By allowing customers to schedule appointments and track services digitally, technology is expanding the reach and appeal of mobile grooming services, making it easier for pet owners to access high-quality grooming from the comfort of their homes. With the rise of telemedicine, virtual grooming consultations have become increasingly popular.

These platforms allow pet owners to consult with professional groomers remotely, offering guidance on how to maintain their pets’ coats, perform basic grooming tasks at home, or even troubleshoot issues such as skin irritations or coat tangles. This technology allows grooming businesses to tap into a broader market, reaching pet owners who may not otherwise seek out in-person services.

While still in early stages, the integration of robotics in grooming services is set to revolutionize the industry. Automated systems for tasks like washing, drying, and even clipping are being developed, offering a faster, more consistent grooming experience. These robotic systems have the potential to reduce labor costs and grooming times, enabling businesses to serve more clients in a shorter period. Although robotic grooming is not yet widespread, its potential to disrupt the market by increasing productivity and reducing human error is significant.

Key Market Challenges

High Operational Costs and Labor Shortages

Pet grooming businesses often struggle with high operational costs, including investments in specialized equipment, training staff, and maintaining facilities. The cost of professional-grade grooming tools, along with the requirement for sanitation and safety standards, can be a significant financial burden. Moreover, many grooming businesses face difficulty in recruiting and retaining skilled labor, as grooming requires specialized knowledge and expertise. The shortage of qualified groomers leads to increased labor costs, affecting the profitability of grooming establishments. Additionally, this labor gap can result in longer wait times for appointments, reducing customer satisfaction and retention.

Pet Behavioral Challenges and Safety Risks

One of the most significant challenges in the grooming industry is managing pets with behavioral issues, such as aggression or anxiety. These issues can make the grooming process stressful and difficult for both the pet and the groomer. Aggressive or fearful pets require additional time and effort to handle, and in some cases, may not be suitable for certain grooming services. Groomers need to be trained in animal behavior management, which adds to the cost of services and can limit the number of pets that can be accommodated. Moreover, safety risks such as injuries during grooming or allergic reactions to grooming products can lead to liability concerns and legal costs for grooming businesses.

Key Market Trends

Growth of Mobile and On-Demand Grooming Services

Mobile pet grooming services are increasingly becoming a preferred option for pet owners seeking convenience and personalized care. These services allow pet owners to have their pets groomed at home or at their preferred location, eliminating the need to transport pets to a salon. Mobile grooming vans are equipped with all necessary grooming tools and can cater to multiple pet care needs, from basic trims to specialized treatments. The on-demand nature of these services appeals particularly to urban consumers, who value time-saving solutions. As urbanization increases and lifestyles become more fast-paced, the demand for mobile and flexible grooming services is expected to rise. This trend not only enhances customer satisfaction but also opens up new revenue streams for service providers.

Focus on Pet Wellness and Specialized Grooming Services

There is a growing trend towards considering grooming as part of a broader pet wellness strategy. Pet owners are increasingly aware that regular grooming plays a vital role in maintaining their pets' health, not just their appearance. As such, grooming services are evolving to include health-focused treatments such as dental cleaning, parasite control, skin care treatments, and nail care. The demand for specialized grooming services, like hypoallergenic treatments for pets with sensitive skin or breed-specific grooming styles, is also on the rise. This shift from purely cosmetic grooming to health-driven care is driving growth in the market as pet owners look for services that offer more than just aesthetic benefits. Additionally, as the pet humanization trend continues, owners are increasingly willing to invest in services that promote their pets’ overall well-being, thus creating opportunities for premium services and customized care.

Segmental Insights

Service Type Insights

Based on the category of Service Type, the Massage/spa & Others segment emerged as the dominant in the global market for Pet Grooming Services in 2023. The rising trend of pet humanization, where pets are increasingly regarded as family members, is one of the primary drivers for the growth of the massage/spa services segment. Pet owners are willing to spend on services that offer both luxury and health benefits, reflecting a desire to provide their pets with experiences that mirror human wellness practices. Services like therapeutic massages, hot towel treatments, and soothing baths are seen not only as pampering but as essential to pets’ physical and emotional well-being.

As pet owners seek to improve their pets’ quality of life, demand for spa and wellness services continues to rise, especially in affluent markets such as North America and Western Europe. Pets, particularly dogs, can suffer from stress, anxiety, and physical discomforts such as joint pain or muscular tension. Massage therapy is increasingly recognized as a treatment to alleviate these issues, making it highly sought after by pet owners looking to provide holistic care. Services like canine massages help to relieve anxiety, improve circulation, and even address physical issues like arthritis or stiffness, leading to longer-term health benefits. This focus on pet wellness has made massage and spa services a vital segment in the broader pet grooming market, as it goes beyond cosmetic grooming to offer genuine therapeutic benefits.

As disposable incomes rise, particularly among pet owners in developed markets, the demand for luxury pet services such as massages and spa treatments is growing. Pet owners are increasingly willing to allocate a portion of their disposable income to services that improve their pets’ health and comfort, rather than just basic grooming. This trend is particularly strong among high-income pet owners, who view these services as part of a broader lifestyle choice, much like spa treatments for humans. As pet care continues to evolve into a more premium service category, pet massage and spa services have become an essential part of that ecosystem.

In response to this growing demand, pet grooming businesses are diversifying their service offerings to include luxury spa treatments. Pet spa chains and boutique grooming salons are increasingly integrating massage therapy, hydrotherapy, and aromatherapy into their service menus. These establishments cater to a clientele that desires a higher level of care for their pets and is willing to pay a premium for specialized services. The establishment of dedicated pet spas and wellness centers further solidifies the massage/spa segment as a dominant force within the pet grooming industry. These factors collectively contribute to the growth of this segment.

Regional Insights

North America emerged as the dominant in the global Pet Grooming Services market in 2023, holding the largest market share in terms of value. North America, particularly the United States, has some of the highest pet ownership rates in the world. According to the American Pet Products Association (APPA), over 67% of U.S. households own a pet, and pets are increasingly viewed as family members. This cultural shift toward pet humanization - where pets are treated with the same care, attention, and respect as humans - has driven the demand for more comprehensive grooming services. Pet owners are now more likely to invest in grooming services that focus not only on aesthetic appearance but also on health, wellness, and comfort for their pets.

North America, with its higher disposable incomes, has seen a marked increase in consumer spending on pets. Pet-related expenditures, including grooming, have become a significant part of household budgets. As pet owners in the U.S. and Canada become more willing to allocate funds toward premium and specialized services for their pets, demand for high-end grooming services, including spas, massages, and other wellness treatments, has grown. This willingness to spend on pets, driven by increased disposable income, has helped the pet grooming market thrive in North America.

The pet grooming services market in North America is well-established, with a robust infrastructure of pet salons, mobile grooming services, and specialized wellness centers. This region is home to numerous pet grooming chains and independent salons that cater to a broad spectrum of consumer needs. The infrastructure supports not just the demand for grooming services, but also for complementary services like pet hotels, daycare, and veterinary care, creating a comprehensive pet care ecosystem. The well-developed nature of the pet services sector in North America makes it the most competitive and mature market, contributing to its leadership in the global grooming services industry.

Key Market Players

• Petsfolio Pet Services Pvt Ltd
• Pets at Home Ltd Company
• Petsmart LLC
• Wag Labs, Inc
• Paradise 4 Paws
• PetBacker
• Dogtopia Enterprises
• Anvis Inc.
• Pawz and Company

Report Scope:

In this report, the Global Pet Grooming Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Grooming Services Market, By Pet Type:

• Dogs
• Cats
• Others

Pet Grooming Services Market, By Service Type:

• Massage/Spa & Others
• Shear & Trimming

Pet Grooming Services Market, By Delivery Channel:

• Commercial facilities
• Others

Pet Grooming Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Grooming Services Market.

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