Oral Care Products - Market Insights, Competitive Landscape, and Market Forecast - 2030

The global oral care products market was valued is estimated to grow at a CAGR of 4.15% during the forecast period from 2024 to 2030 to reach USD 48.42 billion by 2030. The oral care products market is slated to witness prosperity owing to factors such as rising awareness of oral health and hygiene, the growing importance of preventive oral care products, increased adoption of eco-friendly oral care products, and the growing focus on improving the safety, affordability, availability, and usability of oral care products are further expected to result in the appreciable revenue growth in the oral care products market during the forecast period (2024-2030).

Oral Care Products Market Dynamics:

The increasing prevalence of oral hygiene-associated diseases is one of the noteworthy drivers responsible for the growing demand for oral care products. According to World Health Organization 2022, worldwide nearly 3.5 billion people get affected by oral diseases including dental caries and others. As per the same source, around 2 billion people suffer from caries of permanent teeth and 520 million children suffer from caries of primary teeth. As the number of patients suffering from tooth carrier is rising globally, the demand for oral care products such as toothpaste, toothbrushes, inter-toothbrushes, mouthwashes, dental floss, and others that can reduce the occurrence of dental caries, and other oral problems will increase. Thereby positively impacting the oral care products market.

The increasing focus of manufacturers on developing eco-friendly oral care products is going to be beneficial for the growth of the oral care product market during the upcoming years, thereby creating a lucrative opportunity for market growth. The toothbrushes are usually made up of polypropylene plastic and nylon derived from non-renewable fossil fuels, thus negatively impacting the environment. Eco-friendly toothbrushes are less damaging and are a suitable alternative to plastic toothbrushes. For example, Eco Bamboo Electric Toothbrush developed by Cinoll made from bamboo wood and recyclable ABS material is eco-friendly and biodegradable daily to use toothbrush. Also, in November 2022, Colgate-Palmolive, the market leader in oral care in India launched the environment-friendly toothbrush Colgate RecyClean. The toothbrush bristles are plant-derived and are BPA free while the handle is made from 100% recycled plastic.

The increasing research and development activities are also likely to assist the market growth for oral care products. For example, in January 2022, Oral-B, the industry leader in oral care innovation under Procter & Gamble, presented its innovative product portfolio for oral care health at the 2022 Consumer Electronics Show (CES) including its Oral-B iO10 with iOSense™ which is a unique blend of innovative features, such as a linear magnetic drive, bi-modal smart pressure sensor, and redesigned brush head, to deliver professional clean feel at home.

However, the increased number of product recalls and risks associated with ingredients present in oral care products may act as a restraint in the market growth.

The oral care products market saw slight growth during the period of COVID-19 pandemic. Owing to the rising cases of COVID-19, a range of oral care products such as mouthwashes/rinses, mouth sprays, gargles, and others were highly in demand among the public owing to the rising awareness of oral hygiene and to prevent the risk of spread of disease from a possible source of infection. Also, various companies were highly focused on developing oral care products effective against the Corona Virus. For example, in November 2020, Hindustan Unilever shared the preliminary data on mouthwash capable of reducing the viral load of the SARS-CoV-2 virus by 99.9% and aimed to launch the same in December 2020 in India. Moreover, the post-pandemic area is going to be uplifting for the oral care products market during the forecast period from 2024-2030.

Oral Care Products Market Segment Analysis:

Oral Care Products Market by Product Type (Toothpaste, Toothbrush [Manual, Electric, and Battery Powered], Mouthwash/Rinse, Denture, and Others), Distribution Channels (Consumer Stores, E-Commerce, and Retail Pharmacy), Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the product type segment of the oral care products market, the toothpaste category is projected to register a significant growth in revenue in the oral care products market during the forecast period (2024-2030).

This can be ascribed to the role of toothpaste in maintaining oral hygiene. Toothpaste is used daily for cleaning the teeth by removing any kind of stain and food debris and for freshening the breath.

Apart from these, the other functions of toothpaste are strengthening the teeth against caries and minimizing the buildup of plaque in teeth. Toothpaste formulations include various plaque-inhibitory agents including cationic antiseptics such as chlorhexidine, hexetidine, and cetyl pyridinium chloride; Metal salts such as zinc citrate and stannous fluoride; Essential oils and phenolic derivatives such as triclosan; Enzymes and Herbal extracts that are capable of inhibiting plaque formation by preventing the growth of plaque-causing bacteria and thus aids the gingival health.

Also, some toothpaste is intended for curing or managing the problem of tooth sensitivity. For example, Sensodyne by Haleon is a toothpaste brand exclusively focused on developing toothpaste for people with sensitive teeth.

Thereby, considering the growing demand for this product type, numerous new products are being produced in the market. For example, in March 2022, Colgate-Palmolive launched revolutionary 3-day-whitening toothpaste - Visible White O2 with Active Oxygen.

Therefore, considering the advantages associated with toothpaste this product category is expected to generate considerable revenue thereby pushing the overall growth of the global oral care products market during the forecast period.

North America is expected to dominate the overall Oral Care Products Market:

Among all the regions, North America is expected to lead in revenue generation in the global oral care products market. This can be ascribed to the rising cases of oral diseases such as gums, cavities, tooth loss, and others owing to poor eating and drinking habits, increasing usage of oral care products for maintaining oral health and hygiene, increased bad breath problems, increasing disposable income, and a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

One of the prominent factors supporting the growth of the North America oral care products market is the extensive use of oral care products by people for maintaining oral health and hygiene owing to the growing risk for various oral problems such as gums, cavities, and others which in turn is attributed to increased consumption of sugary food and drinks in the region. According to CDC, National Center for Chronic Disease Prevention and Health Promotion, 2022, most Americans especially young people consume sugary drinks daily. As per the same source, 6 in 10 young people aged 2 to 19 years and 5 in 10 adults in America consume a sugary drink in a single day. The high consumption of sugar in children and young people will increase the risk of cavities and other tooth problems. This can be avoided too much extent by following crucial oral care practices such as brushing teeth twice a day, using mouthwashes after consuming something, and others.

Also, the problem of chronic halitosis or bad breath is quite prevalent in the region which is going to assist in the market growth of oral care products including mouthwashes/rinse, breath fresheners, and others. As per the latest data provided by the Bad Breath Institute, around 80 million Americans suffer from chronic halitosis or bad breath. As per the same source, every year, to control the problem of bad breath, Americans spend over USD 10 billion on oral hygiene products such as gums, mouthwash, and toothpaste among others.

Moreover, the increasing government initiatives in the region for oral health and hygiene are also likely to assist in the market growth for oral care products. For example, the Healthy People 2030 initiative by the Office of Disease Prevention and Health Promotion under the US Department of Health and Human Services is focused on reducing tooth decay and other oral health conditions by helping people receive oral health care services.

Therefore, the above-mentioned factors are expected to bolster the growth of the oral care products market in the United States during the forecast period.

Oral Care Products Market Key Players:

Some of the key market players operating in the Oral Care Products market include Koninklijke Philips N.V., Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Colgate-Palmolive Company, Unilever, Procter & Gamble, TARA TOOTHBRUSH COMPANY L.L.C, Aspire Oral Care Pvt. Ltd., Haleon Group of Companies, Lion Corporation, Patanjali Ayurved, SUPERSMILE, Dr. Fresh®, 3M, Dentissimo, Perrigo Company plc, M+C Schiffer GmbH, Cinoll, PERFECT GROUP CORP., LTD., Nutrix International LLC, and others.

Recent Developmental Activities in the Oral Care Products Market:

• In August 2022, Frimline Private Limited announced the launch of India's 1st oral care range for pregnant women.
• In April 2022, GSK launched Parodontax toothpaste in India.
• In November 2020, GSK launched the oral care brand Polident in India.

Key Takeaways from the Oral Care Products Market Report Study

• Market size analysis for current oral care products market size (2023), and market forecast for 6 years (2024-2030)
• The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the oral care products market.
• Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years
• Key companies dominating the global oral care products market.
• Various opportunities available for the other competitor in the oral care products market space.
• What are the top-performing segments in 2023? How these segments will perform in 2030.
• Which are the top-performing regions and countries in the current oral care products market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for oral care products market growth in the coming future?

Target Audience who can be benefited from this Oral Care Products Market Report Study

• Oral care products providers
• Research organizations and consulting companies
• Oral care products -related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in oral care products
• Various distribution channels who want to know more about the oral care products market and latest product innovations in the oral care products market.

Frequently Asked Questions for the Oral Care Products Market:

1. What are oral care products?

Oral care products including toothbrushes, mouthwashes/rinse, floss, dentures, mouth sprays, and others are meant for maintaining overall oral health and hygiene to avoid any kind of hygiene-associated oral diseases.

2. What is the market for global oral care products?

The global oral care products market was valued is estimated to grow at a CAGR of 4.15% during the forecast period from 2024 to 2030 to reach USD 48.42 billion by 2030.

3. What are the drivers for the global oral care products market?

The oral care products market is slated to witness prosperity owing to factors such as increasing awareness of oral health and hygiene, increasing prevalence of hygiene-associated oral diseases, the growing importance of preventive oral care products, increased adoption of eco-friendly oral care products, and the growing focus on improving the safety, affordability, availability, and usability of oral care products for people is further expected to result in the appreciable revenue growth in the oral care products market during the forecast period (2024-2030).

4. Who are the key players operating in the global oral care products market?

Some of the key market players operating in the oral care products market include Koninklijke Philips N.V., Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Colgate-Palmolive Company, Unilever, Procter & Gamble, TARA TOOTHBRUSH COMPANY L.L.C, Aspire Oral Care Pvt. Ltd., Haleon Group of Companies, Lion Corporation, Patanjali Ayurved, SUPERSMILE, Dr. Fresh®, 3M, Dentissimo, Perrigo Company plc, M+C Schiffer GmbH, Cinoll, PERFECT GROUP CORP., LTD., Nutrix International LLC, others.

5. Which region has the highest share in the oral care products market?

North America is expected to dominate the overall oral care products market during the forecast period, 2024 to 2030. This can be ascribed to the increasing usage of oral care products for maintaining hygiene owing to the rising number of oral diseases and increasing problem of bad breath, increasing disposable personal income, and a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.


This product will be delivered within 2 business days.