Alcohol Wipes - Market Insights, Competitive Landscape, and Market Forecast - 2030

Alcohol Wipes Market By Types (Disinfecting Wipes, Antiseptic Wipes, Personal Care Wipes, Baby Wipes, And Others), Material (Natural, Synthetic), Distribution Channel (Supermarket, Pharmacy, And E-Commerce), And Geography (North America, Europe, Asia-Pacific, And Rest Of The World) is expected to grow at a steady CAGR forecast till 2030 owing to the rising incidence of communicable diseases, increasing awareness about the importance of hygiene and sanitation with increased number of acquisitions and approvals in product development across the globe.

The global alcohol wipes market is estimated to grow at a CAGR of 4.91% during the forecast period from 2024 to 2030. The demand for alcohol wipes is primarily being boosted by the rising incidence of communicable diseases such as influenza, the common cold, skin infections, and others. Besides, this awareness about the importance of hygiene and sanitization especially in healthcare facilities, public spaces, personal care, and households is also a major factor in driving the market. Furthermore, the alcohol wipes market is anticipated to grow on account of a large number of acquisitions and approvals in product development across the globe. These are the major drivers that are responsible for contributing to the positive growth of the alcohol wipes market during the forecast period from 2024-2030.

Alcohol Wipes Market Dynamics:

According to the latest facts provided by the Centre for Disease Control and Prevention (CDC), (2022), hand sanitization wipes containing 60% alcohol effectively kill germs, promoting hygiene. Additionally, as per the latest report of the World Health Organization (WHO), globally in 2020-2022, approximately 3.6 billion lacked safe sanitization services, and 670 million had no handwashing facilities. These statistics are expected to boost the global market for alcohol wipes, as they are crucial for preventing pathogen spread and maintaining hygiene.

According, to the latest facts provided by the World Health Organization (WHO), (2023), at the global level seasonal influenza, affects 1 billion population annually, causing 3 to 5 million severe cases. Thus, disinfecting alcohol wipes is effective in reducing the risk of flu transmission and thereby boosting the market for alcohol wipes. The pandemic heightened hygiene awareness, had led to increased demand and production of alcohol wipes by manufacturers. Additionally, many companies diversified their product lines to include alcohol wipes, contributing to the overall market growth. Furthermore, government-led sanitization campaigns promote hygiene practices and prevent infectious diseases. For instance, the CDC's "Healthy Hands, Healthy Lives" campaign promotes hand hygiene across various settings. This initiative boosts the market for alcohol wipes as they offer a convenient solution for disinfection.

For instance, the market is expected to see a boost from the acquisition between the manufacturers. For instance, in February 2022, Essity, a hygiene and health company acquired U.S. professional wiping and cleaning company Legacy Converting, Inc. The company offers products within the categories of sanitizing and disinfecting wet wipes, chemical-ready wipes, and dry wipes. Thus, the combined expertise and resources made this diversification to meet the broader range of customers thereby increasing the overall market growth of alcohol wipes.

However, alcohol wipes can cause harm to the skin such as skin drying or irritation and non-disposable alcohol wipes can clog the drainage system. These factors may hinder the market demand for alcohol wipes.

Alcohol Wipes Market Segment Analysis:

Alcohol Wipes Market by Types (Disinfecting Wipes, Antiseptic Wipes, Personal Care Wipes, Baby Wipes, and Others), Material (Natural, Synthetic), Distribution Channel (Supermarkets, Pharmacy, and E-Commerce), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).

In the product segment of the alcohol wipes market, the disinfecting wipes category is estimated to have a significant revenue share in the alcohol wipes market in 2023. This can be attributed to the various advantages and applications provided by the disinfectant wipes. The demand for disinfectant wipes is boosted as these wipes are specifically formulated to kill bacteria, viruses, and other pathogens on surfaces. They are commonly used in healthcare settings, households, and public spaces for surface disinfection. Disinfectant wipes are available in portable packaging formats, such as canisters, pouches, or individually wrapped packets, making them easy to carry and transport. They are convenient for use while traveling, commuting, or on-the-go, providing access to disinfection whenever and wherever needed. They are capable of killing common pathogens that cause infectious diseases, such as Staphylococcus aureus, Escherichia coli (E. coli), Salmonella, Influenza virus, Norovirus, and SARS-CoV-2.

Furthermore, the COVID-19 pandemic has significantly impacted consumer behavior and hygiene practices worldwide. For instance, Clorox Company from January to August 2020, increased its production of disinfectant wipes up to 100 million i.e. about a 50% increase from the previous years. Thus, alcohol wipes have seen a surge in demand due to their effectiveness in disinfecting surfaces and hands. Furthermore, in May 2021, Ecolab introduced new Disinfectant 1 Wipe and Disinfectant 1 Spray which was approved by EPA for use in Healthcare Settings, including COVID-19 Testing and Vaccination.

Thus, the above-mentioned factors are promoting the overall growth of alcohol wipes.

North America Is Expected To Dominate The Overall Alcohol Wipes Market:

North America is expected to account for the highest proportion of the global alcohol wipes market in 2023, out of all regions. The demand for alcohol wipes is primarily being boosted by the rising incidence of communicable diseases such as influenza, the common cold, skin infections, and others in North America. Besides, the increasing number of acquisitions and approvals in alcohol wipes are driving the market of alcohol wipes in North America.

Proper hand hygiene and surface disinfectants are crucial for preventing the spread of influenza viruses. According to the latest data provided by the Centers for Disease Control and Prevention (2024), in 2024 there were 34 million cases of illness in the United States with 380,000 hospitalizations from flu. Hence, alcohol wipes can be used to prevent the transmission of communicable diseases thus boosting the overall market of alcohol wipes in the United States.

In October 2021, Ecolab, a prominent global sustainability leader specializing in water, hygiene, and infection prevention solutions in North America, bolstered its disinfectants manufacturing capabilities through the acquisition of National Wiper Alliance, wipes manufacturing facility situated near Asheville, North Carolina, in the United States. The objective behind this acquisition was to enhance Ecolab's capacity to cater to the evolving needs of its customers and to address the surging global demand for essential cleaning and disinfecting solutions. Thus, this acquisitions has resulted in a broader product portfolio and thereby increased the demand of alcohol wipes in North America.

Additionally, the increased awareness of the importance of hygiene, particularly due to the COVID-19 pandemic, has led to a surge in demand for disinfectant products like alcohol wipes in North America. The food service and hospitality industry is another key market for alcohol wipes in North America. Thus, the above mentioned factors are consequently boosting the market of alcohol wipes in the region.

Alcohol Wipes Market Key Players:

Some of the key market players operating in the alcohol wipes include GAMA Healthcare Ltd., 3M, Johnson & Johnson Services, Inc., Cardinal Health., Nice-Pak Products, Inc., Unicharm Corporation, National Wiper Alliance, Inc., The Clorox Company, Ecolabs, Essity, Honeywell International Inc., Diamond Wipes International Inc., Robinson Healthcare Ltd., Unilever, Pal International, GOJO Industries, Inc., Procter & Gamble, Whitminister International, Vernacare Ltd., Cleanfinity Brands, and others

Recent Developmental Activities In The Alcohol Wipes Market:

• In January 2021, Nice-Pak, the pioneer and leading producer of wet wipes announced that its surface disinfecting wipes sold under Nice `N CLEAN®, GRIME BOSS® received approval from the U.S. Environmental Protection Agency (EPA) for efficacy claims against SARS-CoV-2.
• In November 2021, Nice-Pak unveiled its new Nice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes. These are designed to provide an advanced level of security to help eliminate the fear of clogged plumbing.
• For instance, in July 2021 Unicharm Corporation launched Mamy Poko Premium Baby Wipes. The new product copes with both safety and the environment by using an organic cotton compound sheet which has been certified STANDARD100 by OEKO-TEX®.

Key Takeaways From The Alcohol Wipes Market Report Study

• Market size analysis for current alcohol wipes Market size (2023), and market forecast for 6 years (2024-2030)
• Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years
• Key companies dominating the global alcohol wipes market.
• Various opportunities available for the other competitors in the alcohol wipes market space.
• What are the top-performing segments in 2023? How these segments will perform in 2030?
• Which are the top-performing regions and countries in the current alcohol wipes market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for alcohol wipes market growth in the coming future?

Target Audience Who Can Be Benefited From This Alcohol Wipes Market Report Study

• Alcohol wipes product providers
• Research organizations and consulting companies
• Alcohol wipes-related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in alcohol wipes
• Various end-users who want to know more about the alcohol wipes market and the latest product developments in the alcohol wipes market.

Frequently Asked Questions For The Alcohol Wipes Market:

1. What are alcohol wipes?

Alcohol wipes, also known as alcohol-based disinfectant wipes or alcohol swabs, are disposable wipes saturated with an alcohol-based solution. They are primarily used for disinfecting and sanitizing surfaces, objects, and skin to reduce the risk of infection and cross-contamination. Alcohol wipes typically contain either isopropyl alcohol or ethanol (ethyl alcohol) as the active ingredient, along with other ingredients such as water, glycerine, and sometimes additional disinfectants or antimicrobial agents.

2. What is the market for alcohol wipes?

The global alcohol wipes market is estimated to grow at a CAGR of 4.91% during the forecast period from 2024 to 2030.

3. What are the drivers for the global alcohol wipes market?

The demand for alcohol wipes is primarily being boosted by the rising incidence of communicable diseases such as influenza, common cold, skin infections, and others. Besides, this awareness about the importance of hygiene and sanitization especially in healthcare facilities, public spaces, personal care, and households is also a major factor in driving the market. Furthermore, the alcohol wipes market is anticipated to grow on account of a large number of acquisitions and approvals in product development across the globe. These are the major drivers that are responsible for contributing to the positive growth of the alcohol wipes market during the forecast period from 2024-2030.

4. Who are the key players operating in the global alcohol wipes market?

Some of the key market players operating in the alcohol wipes included GAMA Healthcare Ltd., 3M, Johnson & Johnson Services, Inc., Cardinal Health., Nice-Pak Products, Inc., Unicharm Corporation, National Wiper Alliance, Inc., The Clorox Company, Ecolabs, Essity, Honeywell International Inc., Diamond Wipes International Inc., Robinson Healthcare Ltd., Unilever, Pal International, GOJO Industries, Inc., Procter & Gamble, Whitminister International, Vernacare Ltd., Cleanfinity Brands, and others

5. Which region has the highest share in the global alcohol wipes market?

North America is expected to account for the highest proportion of the global alcohol wipes market in 2023, out of all regions. The demand for alcohol wipes is primarily being boosted by the rising incidence of communicable diseases such as influenza, the common cold, skin infections, and others in North America. Besides, the increasing number of acquisitions and approvals in alcohol wipes are driving the market of alcohol wipes in North America.


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