Teeth Whitening - Market Insights, Competitive Landscape, and Market Forecast - 2030

The global teeth whitening market is estimated to grow at a CAGR of 5.43% during the forecast period from 2024 to 2030. The demand for teeth whitening is primarily being boosted owing to key factors such as the increasing cases of poor dental hygiene among people, surging risk factors for dental health degradation such as smoking, heavy sugar consumption, and bad oral habits, among others, the growing need of clean and white teeth for aesthetic purposes, along with advancements in product development are expected to create a positive impact on the market growth during the forecast period from 2024-2030.

Teeth Whitening Market Dynamics:

The increasing number of cases of poor oral hygiene is one of the noteworthy drivers responsible for the growing demand for teeth whitening products. As per statistics by the World Health Organization 2022, nearly 3.5 billion people get affected by oral diseases on average globally including dental caries and others. The source further stated that around 2 billion people suffer from caries of permanent teeth and 520 million children from caries of primary teeth on average worldwide. Dental carries often leave stains behind, as they are present in the oral cavity for a long period, which can often lead to discoloration of teeth. As the number of patients suffering from tooth carries are rising globally, the demand for teeth whitening products such as toothpaste, toothbrushes, gels, strips, and others will increase, thus positively impacting the teeth whitening market.

The increasing innovative product research and development activities are also likely to assist the market growth for teeth whitening products. For example, in September 2022, Jemz® Smile recently launched the world’s first and only patented chewable teeth whitening treatment. It’s a chewable treatment that includes two pieces of gum; one piece is a whitener, and one is an activator. They can be used anytime, anywhere, and this is known to be a personified teeth whitening maintenance.

However, side effects associated with use the of teeth-whitening products such as pulp sensitivity, and alteration of the enamel surface, among others, low awareness among people may act as barriers to teeth-whitening market growth.

The teeth whitening market growth was mildly impacted during the period of the COVID-19 pandemic. But still, owing to the rising cases of COVID-19, a range of oral care products such as mouthwashes/rinses, mouth sprays, gargling, and others were in constant demand among public owing to the rising awareness of oral hygiene to prevent the risk of spread of disease from a possible source of infection. Also, due to the imposition of nationwide lockdowns, and the closing down of manufacturing units, the production of teeth-whitening products observed a temporary restraint in its overall market. But along with the opening up of lockdowns, mass vaccinations, and resumption of activities in the dental healthcare market, the post-pandemic area is going to be uplifting for the teeth whitening market during the forecast period from 2024-2030.

Teeth Whitening Market Segment Analysis:

Teeth Whitening Market by Product Type (Toothbrush, Whitening Toothpaste, Whitening Gels, and Strips, White Light Teeth Whitening Devices, and Others), End-User (Children and Adults), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

In the product type segment of the teeth whitening market, the whitening toothpaste category is expected to amass significant revenue share in the year 2023. This can be attributed to the large number of advantages associated with whitening toothpaste for teeth whitening, frequency of use the recent product development activities, such as product launches in the whitening toothpaste category during the given forecast period.

Whitening toothpaste help in the effective removal of surface stains. Most whitening toothpaste can effectively scrub away surface stains. Moreover, as toothpaste is used daily, it does not have any separate mode of operation and can be used instead of regular toothpaste. Along with this, whitening toothpaste is affordable and is appealing to many who are trying to get a whiter smile.

Along with this, the growing focus of manufacturers on developing and manufacturing new whitening toothpaste is going to accelerate the demand for the same. For example, in March 2020, Colgate Optic White®, a leader in oral care and teeth whitening, announced its latest innovation, Optic White Pro Series toothpaste; a teeth whitening toothpaste made by the whitening professionals at Colgate containing 5% hydrogen peroxide, the highest level of hydrogen peroxide in over-the-counter whitening toothpaste. It could potentially remove 16 years of stains for a dazzling smile.

Therefore, the benefits associated with whitening toothpaste along with product launches would increase the demand for whitening toothpaste in the market, which will drive the growth of the overall teeth whitening market during the forecast period from 2024-2030.

North America is expected to dominate the overall Teeth Whitening Market:

Among all the regions, North America is estimated to account for the largest share of the global teeth whitening market in the year 2023. This can be ascribed to the rising cases of oral health problems such as cavities and others owing to poor eating and drinking habits, increasing usage of oral care products for teeth whitening and maintaining oral health and hygiene, increased bad breath problems, increasing disposable income, and the local presence of key market players among other factors in the region.

According to CDC (2021), National Center for Chronic Disease Prevention and Health Promotion, most American especially young people consume sugary drinks daily. As per the same source, 6 in 10 young people aged 2 to 19 years and 5 in 10 adults in America consume a sugary drink in a single day. The high consumption of sugar by people in the US will increase the chances of tooth decay and oral problems including yellowing of teeth.

Also, the problem of chronic halitosis or bad breath is quite prevalent in the region which is going to assist in the market growth of teeth whitening products such as gels, strips, gums, breath fresheners, and others. As per the latest data provided by the Bad Breath Institute, around 80 million Americans suffer from chronic halitosis or bad breath. As per the same source, every year, to control the problem of bad breath, Americans spend over USD 10 billion on oral hygiene products including those meant for teeth whitening.

Moreover, the increasing government initiatives in the US for teeth whitening, oral health, and hygiene are also likely to assist in the market growth for teeth whitening. For example, the Healthy People 2030 initiative by the Office of Disease Prevention and Health Promotion under the US Department of Health and Human Services is focused on reducing tooth decay, yellowing of teeth, and other oral health conditions by helping people receive oral health care services.

Therefore, the above-mentioned factors are expected to bolster the growth of the teeth whitening market in the United States during the forecast period. Therefore, the interplay of all the above-mentioned factors is expected to drive the market growth for teeth whitening in the region during the forecast period from 2024-2030.

Teeth Whitening Market Key Players:

Some of the key market players operating in the teeth whitening market include Colgate-Palmolive Company, GSK plc, Unilever, Johnson & Johnson Services, Inc, Procter & Gamble, Church & Dwight Co., Inc., Dr. Fresh, GO SMILE, Ultradent Products Inc., GLO Science, Creightons PLC, Henkel Adhesives Technologies India Private Limited, Himalaya Wellness Company, CCA Industries, Inc., Beaming White, LLC, Dabur India Limited, GO SMILE, DaVinci Teeth Whitening, Evonik, Global Whitening, Hello Products LLC, and others.

Recent Developmental Activities in the Teeth Whitening Market:

• In November 2022, MySmile, a brand producing innovative products for teeth whitening and hygiene focussing on maintaining oral health, introduced a powerful dental flosser with high-quality features to keep healthy gums. It is a portable water pick teeth cleaner. The brand focuses on flossing which is more than keeping gums healthy. Flossing is a process of cleaning between teeth utilizing ultra-powerful floss. It can reach each area and helps to remove plaque and bacteria. It can also prevent cavities and other dental and gum issues.
• In September 2022, Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, partnered with Colgate for the launch of a specialized tooth whitening algorithm to bring the results of the brands’ Colgate Optic White Overnight Teeth Whitening Pen to life through AR simulation. The result is a specialized AR-powered tool that simulates tooth whitening results that may be achieved after using the Colgate Optic White Overnight Teeth Whitening Pen after two weeks of use.
• In July 2022, BURST Oral Care launched their new Teeth Whitening Trays by BURST; designed for safe and easy use. The new trays combine 12.5% hydrogen peroxide with acidity-lowering potassium hydroxide and soothing xylitol to achieve professional-grade brightening results. The trays are vegan and cruelty-free, and the formula contains no parabens, phthalates, sulfates, major allergens, artificial sweeteners, flavors, or colors.

Key Takeaways from the Teeth Whitening Market Report Study

• Market size analysis for current teeth whitening market size (2023), and market forecast for 6 years (2024-2030)
• Top key product/services/technology developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years
• Key companies dominating the global teeth whitening market.
• Various opportunities available for the other competitor in the teeth whitening market space.
• What are the top-performing segments in 2023? How these segments will perform in 2030.
• Which are the top-performing regions and countries in the current teeth whitening market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for teeth whitening market growth in the coming future?

Target Audience who can be benefited from this Teeth Whitening Market Report Study

• Teeth Whitening products providers
• Research organizations and consulting companies
• Teeth Whitening-related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and traders dealing in Teeth Whitening
• Various end-users who want to know more about the teeth whitening market and the latest innovations and developments in the teeth whitening market.

Frequently Asked Questions for the Teeth Whitening Market:

1. What is teeth whitening?

Teeth whitening is the process of lightening the color of human teeth. Whitening of the teeth is often desirable when teeth become yellow over time for several reasons, and can be achieved by changing the intrinsic or extrinsic color of the tooth enamel.

2. What is the market for Global Teeth Whitening?

The global teeth whitening market is estimated to grow at a CAGR of 5.43% during the forecast period from 2024 to 2030.

3. What are the drivers for the global Teeth Whitening market?

The demand for teeth whitening is primarily being boosted owing to key factors such as the increasing cases of poor dental hygiene among people, surging risk factors for dental health degradation such as smoking, heavy sugar consumption, and bad oral habits, among others, the growing need of clean and white teeth for aesthetic purposes, along with advancements in product development are expected to create a positive impact on the market growth during the forecast period from 2024-2030.

4. Who are the key players operating in the global Teeth Whitening market?

Some of the key market players operating in the Teeth Whitening market include Colgate-Palmolive Company, GSK plc, Unilever, Johnson & Johnson Services, Inc, Procter & Gamble, Church & Dwight Co., Inc., Dr. Fresh, GO SMILE, Ultradent Products Inc., GLO Science, Creightons PLC, Henkel Adhesives Technologies India Private Limited, Himalaya Wellness Company, CCA Industries, Inc., Beaming White, LLC, Dabur India Limited, GO SMILE, DaVinci Teeth Whitening, Evonik, Global Whitening, Hello Products LLC, and others.

5. Which region has the highest share in the Teeth Whitening market?

North America is expected to dominate the overall Teeth Whitening market during the forecast period from 2024-2030. This can be ascribed to the rising cases of oral diseases such as cavities, tooth loss, and others owing to poor eating and drinking habits, increasing usage of oral care products for teeth whitening and maintaining oral health and hygiene, increased bad breath problems, increasing disposable income, and the local presence of key market players among other factors in North America.


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