FemTech - Market Insights, Competitive Landscape, and Market Forecast - 2030

The global femtech market is estimated to grow at a CAGR of 13.52% during the forecast period from 2024 to 2030. The demand for femtech is being boosted by a rise in the adoption of digital health solutions, advancement in artificial intelligence and virtual assistance, growth in investments and funding, growing female awareness of personal health and hygiene, rising infectious diseases among women, large investments made by the government and other organizations, among others are thereby contributing to the overall growth of the femtech market during the forecast period from 2024-2030.

FemTech Market Dynamics:

The femtech market is witnessing growth owing to various factors, one of the key factors being the increasing demand for digital technology and the adoption of these technical services by individuals.

All demographic groups have shown growth in internet and smartphone use in recent years. Femtech technology's main objective is to meet the ailments and demands of women all over the world.

There is a significant demand for femtech services as a result of the usage of femtech technologies to better understand and diagnose women's difficulties. The market for femtech products has been driven by how digital technology is being used in different locations to manage women's health.

Additionally, the rising investments by the government and other public and private organizations will fuel market demand. Also, significant demand for femtech has been generated by the rise in infectious diseases among women in recent years as femtech products and services can help manage, treat, and diagnose infectious diseases
Further, the proliferation of mobile apps that keep track of fertility and pregnancy is a key factor boosting the market of femtech. The rising adoption of healthcare strategies that aim to boost the participation of women in clinical studies is also boosting the market of femtech.

In addition, investors are concentrating more on providing funds for programs that benefit women's health and well-being. For instance, Maven Clinic, a teletherapy firm with a focus on women's health, raised USD 90 million in Series E fundraising in November 2022, in the year's largest Femtech deal. Maven has reportedly raised more than USD 300 million in total capital.

Also, in July 2021, the US FDA approved and gave clearance to Natural Cycles to use body temperature data readings collected by smart wearables, such as Oura smart ring, for assessing a woman’s fertility and managing pregnancy.

Therefore, the above-mentioned factors are contributing to the growth of the Femtech market during the forecast period from 2024-2030.

However, cybersecurity and privacy concerns, lack of awareness about femtech products and applications in developing nations, and others may restrict the femtech market growth.

The femtech market was significantly impacted during the period of the COVID-19 pandemic. During the initial stage of the pandemic, the sale of femtech suffered a collapse owing to the imposition of strict lockdown rules, and disruption in manufacturing, and supply. Moreover, the outbreak of the pandemic led to the cancellation of outpatient visits for diagnosis, treatment, and management of various reproductive and gynecological ailments. However, with the growing incorporation of telehealth services in the healthcare industry and the availability of various femtech products over e-commerce, the demand for femtech increased suddenly. Thus, owing to the sudden increase, the market players focused on their strategic initiatives to expand their competitive edge in the market, thereby bringing the market of femtech on track. Thus, the aforementioned factors propelled the demand for femtech devices and services during the pandemic and are estimated to do the same in the upcoming years.

FemTech Market Segment Analysis:

Femtech market by Type (Devices, Software, and Services), Application (Reproductive Health, Pregnancy & Nursing Care, Pelvic & Uterine Healthcare, General Healthcare & Wellness, and Others), End-User (Hospitals, Fertility Clinics, Diagnostic Centers, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)

In the application segment of the femtech market, the reproductive health category is expected to amass a significant revenue share in the year 2023. This can be ascribed to the increasing prevalence of various reproductive ailments and the incorporation of femtech devices and services in the management of reproductive diseases.

For instance, the total fertility rate (TFR) of Filipino women aged 15 to 49 years decreased to 1.7 children per urban woman and 2.2 children per rural woman in 2022 from the previous ten years, according to data released by the Government of the Philippines in November 2022. As a result, the Philippines' fertility rate is currently below the replacement threshold of 2.1 children per woman.

Thus, owing to the rise in female infertility rates, there is a growing need among end users for femtech services, goods, and programs. Thus, it is anticipated to fuel segment growth throughout the forecast period.

Further, the need for femtech solutions for reproductive health is anticipated to expand due to several causes, including the older age of women and environmental variables, which lead to an increase in the number of women having problems before, during, or after pregnancy. Also, owing to a greater emphasis on employment and later marriage, there is currently a trend for women to get pregnant at a later age.

Furthermore, the increase in investment toward reproductive health-related apps and devices, initiatives taken by major governments worldwide, the surging launch of femtech services and devices, and others are also expected to propel the segment growth. For instance, in September 2022, Embr Labs entered into a strategic partnership to launch an innovative women's health product to provide immediate relief from hot flashes during menopause. Embr Wave 2, a sleek wearable that cools or warms at the touch of a button, will now be made available to women in the United Kingdom.

Therefore, the aforementioned factors are predicted to contribute to the increasing demand for this segment thereby driving the growth of the overall femtech market during the forecast period.

North America is expected to dominate the overall FemTech Market:

Among all the regions, North America is estimated to account for the largest share of the global Femtech market in the year 2023. Owing to the factors such as the high prevalence of cancer among women, rising incidence of lifestyle-related disorders, high adoption of technologically advanced products, and others are expected to aid in the growth of the North America femtech market. Furthermore, high disposable income, sophisticated healthcare infrastructure, and growing awareness about femtech products and services among the target population in the region, also helped the market growth in this region.

According to the women's health data that the CDC evaluated in 2022, 12.7% of women in the United States who are 18 or older smoke regularly, 41.8% of women who are 20 or older were obese, and 45.2% of women had hypertension, in 2021. The majority of the people in the region are now inclined towards femtech products and services to overcome infertility because these factors are associated with female infertility. Thus, the above factor is anticipated to fuel the growth of the femtech market in the North America region.

Further, with expanding smartphone penetration and demand for smart health solutions, the healthcare industry in North America has seen rapid digitalization. For instance, the estimates from Mobile Economy North America 2021 indicate that there were 296 million mobile internet users in North America in 2020, and the figure will rise to 323 million by 2025. Thus, the North American femtech market is anticipated to expand as a result of the rising preventative care use, rising health consciousness & awareness, and rising usage of smart wearable devices and mobile health applications for health tracking.

Coupled with the factors mentioned above, strategic activities such as product launches and approvals, mergers, acquisitions, partnerships, investments, and others also help in boosting regional product demand. For instance, in August 2022, a United States-based femtech startup scored USD 3.2 million in seed funding in a round led by Thiel Capital with a fitness and wellness pitch that aims to connect women to the hormonal phases of their menstrual cycle for physical and emotional gain.

Also, in March 2021, Clue received the U.S. FDA clearance for the launch of Clue Birth Control - a digital contraceptive built-in Clue application that can predict ovulation statistically by using a tool for birth control. Thus, such strategic steps help to increase the demand for femtech, thereby driving the North America femtech market forward during the forecast period.

FemTech Market Key Players:

Some of the key market players operating in the femtech market include HeraMED, Sera Prognostics, iSono Health, Inc., Flo Health Inc., NUVO Inc., Natural Cycles USA Corp, Athena Feminine Technologies, Inc., NUROKOR LIMITED, Canopie, Univfy Inc., Glow Inc., Clue by Biowink GmbH, Oura Health Oy., Ava, Laboratory Corporation of America® Holdings, Baymatob Operations Pty. Ltd., Expectful, Evofem Biosciences, Inc., March Inc., Syantra Inc., and others.

Recent Developmental Activities in the FemTech Market:

• In November 2022, London-based accelerator FemTech Lab launched an innovation space for the FemTech community. The FemTech Hub is the first physical innovation hub dedicated to women's health, especially.
• In June 2022, companies in Japan introduced “Femtech” or “Female technology,” under which attention is being paid to the health of female employees. This initiative was undertaken by the Ministry of Economy, Trade, and Industry in Japan.
• In April 2022, a femtech startup, Conceive, received USD 3.7 million in funding that would be used for its outcomes-oriented fertility solution.
• In August 2021, LabCorp, a leading global life sciences company, acquired Ovia Health, a digital health platform used by millions of women seeking information and support with family planning, pregnancy, and parenting.

Key Takeaways from the FemTech Market Report Study

• Market size analysis for current femtech market size (2023), and market forecast for 6 years (2024-2030)
• Top key product/services/technology developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years
• Key companies dominating the global femtech market.
• Various opportunities available for the other competitor in the femtech market space.
• What are the top-performing segments in 2023? How these segments will perform in 2030.
• Which are the top-performing regions and countries in the current femtech market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for femtech market growth in the coming future?

Target Audience who can be benefited from this FemTech Market Report Study

• Femtech products providers
• Research organizations and consulting companies
• Femtech-related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in femtech
• Various End-users who want to know more about the femtech market and the latest technological developments in the femtech market.

Frequently Asked Questions for the FemTech Market:

1. What is femtech?

Femtech refers to the tools and programs that support women's health and well-being. Numerous applications involving reproductive systems, fertility challenges, pregnancy, and other women's healthcare issues can make use of these tools and solutions.

2. What is the market for global femtech?

The global femtech market is estimated to grow at a CAGR of 13.52% during the forecast period from 2024 to 2030.

3. What are the drivers for the global femtech market?

The demand for femtech is primarily being heightened by the growing health consciousness amongst the female population, normalizing & proactively addressing women’s health issues, increasing disposable income, digital literacy, smartphone penetration, internet connectivity, digital health infrastructure, the growing availability of smart wearable devices, among others, thereby contribute to the overall growth of the femtech market during the forecast period from 2024-2030.

4. Who are the key players operating in the global Femtech market?

Some of the key market players operating in the femtech market include HeraMED, Sera Prognostics, iSono Health, Inc., Flo Health Inc., NUVO Inc., Natural Cycles USA Corp, Athena Feminine Technologies, Inc., NUROKOR LIMITED, Canopie, Univfy Inc., Glow Inc., Clue by Biowink GmbH, Oura Health Oy., Ava, Laboratory Corporation of America® Holdings, Baymatob Operations Pty. Ltd., Expectful, Evofem Biosciences, Inc., March Inc., Syantra Inc., and others.

5. Which region has the highest share in the femtech market?

North America is expected to dominate the overall femtech market during the forecast period from 2024-2030. Factors such as the rising prevalence of chronic diseases among women, increasing infertility, and growing awareness about femtech products and services among the target population, among others will positively impact the North American femtech market. Furthermore, high disposable income, sophisticated healthcare infrastructure, regulatory approval for new devices, and high awareness about women's health also helped the market growth in this region.


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