Attending a Strategic Corporate Communications conference offers a comprehensive learning experience covering effective communication strategies, crisis management, employee engagement, diversity and inclusion initiatives, storytelling, data-driven decision-making, stakeholder management, executive communication, and networking opportunities.
Gain insights from industry experts, exchange ideas with peers, and enhance your skills to drive impactful communication within your organization, including:
- Discover innovative communication strategies to enhance your corporate messaging
- Learn crisis management techniques to navigate turbulent times with confidence
- Explore methods for boosting employee engagement and fostering a positive workplace culture
- Understand the importance of diversity, equity, and inclusion in communication efforts
- Master the art of storytelling to craft compelling brand narratives
- Utilize data analytics to measure communication impact and drive informed decision-making
- Develop strategies for effective stakeholder management across various channels
- Hone executive communication skills to inspire and motivate your team
Benefits Of The 3-Day Pass
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, October 22, 2024.
- Interactive Pre-Conference Workshops are led by thought leaders and experts on corporate communications.
- Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing corporate communications challenges.
Benefits Of Attending This Conference
- Access to corporate communication practitioners from leading organizations with real examples and proven strategies through real-world case studies and intimate, interactive workshops
- Networking list for attendees to continue the conversation after the conference
- Interactive sessions allowing you to work with your strategic internal communications peers
- Certificate of attendance for CEUs
- Opportunity to meet with peers face-to-face while remaining safe
- Guaranteed extensive, how-to instruction about elevating strategic corporate communications that you can use immediately
- Opportunity to have your most pressing questions on strategic corporate communications answered in real-time
Please note: The recorded online access option does not include the preconference workshop.
Agenda
Day 1
- 9:00 am - 9:30 am - Continental Breakfast, Coffee & Registration
- 9:30 am - 10:45 am - Workshop: Crafting Compelling Narratives in a Data-Driven World
- Pilar Galiana, Director, Marketing and Business Development - Habanero Consulting
- 10:45 am - 11:00 am - Morning Refreshments & Networking Break
- 11:00 am - 12:15 pm - Workshop: Crisis Communication - Navigate the Storm with Confidence
- Preston Lewis, Founder & CEO - Intactic
- 12:15 pm - 1:45 pm - Lunch On Your Own, But Not Alone—Reservations Are Booked!
- 1:45 pm - 3:00 pm - Workshop: The Power of Diversity & Inclusion - Building a Communication Strategy for All
- 3:00 pm - 3:15 pm - Afternoon Refreshments & Stretch Break
- 3:15 pm - 4:30 pm - Workshop: How to Measure Your Internal Communications
- Angela Sinickas, CEO - Sinickas Communications, Inc.
- 4:30 pm - 4:45 pm - Close Of Workshops
- 5:00 pm - 6:00 pm - Networking Reception For Workshop Attendees, Speakers & Sponsors @ Venue Bar
- 6:30 pm - 8:00 pm - Dinner With A Group - Reservations Have Been Made To Take In The Sights of San Diego!
Day 2
- 8:30 am - 9:00 am - Registration: Badges, Breakfast, & Beverages
- 9:00 am - 9:30 am - Chairperson's Welcome & Speed Networking
- 9:30 am - 10:05 am - Case Study: We Are Connecting: Harnessing Communications To Promote Employee Wellbeing And Productivity
- 10:05 am - 10:40 am - Case Study: When Social Media Sparked a Crisis - Navigating a Public Relations Nightmare
- Angela Tarricone, Organizational Communications Manager - Patelco
- 10:40 am - 11:10 am - Morning Refreshments, Networking Break + Visit Your Sponsors
- 11:10 am - 11:45 am - Case Study: Data-Driven Decisions - How to Use Analytics to Craft a Winning Employee Engagement Strategy
- 11:45 am - 12:20 pm - Case Study: From Chaos to Connection: Mastering Internal Communication in a Hybrid Workplace
- 12:20 pm - 2:15 pm - Lunch On Your Own, But Not Alone—Reservations Are Booked!
- 2:15 pm - 2:50 pm - Interactive Workshop: Beyond Buzzwords - Fostering a Culture of Belonging Through Inclusive Communication
- 2:50 pm - 3:25 pm - Case Study: Human + Machine - Leveraging AI to Craft Compelling Brand Narratives
- Holly Maddox, VP Global Corporate Communications - Circle
- 3:25 pm - 4:05 pm - Afternoon Refreshments, Networking Break + Demo From Your Sponsors
- 4:05 pm - 4:45 pm - Panel: The Rise of Employee Advocacy - Empowering Your Workforce as Brand Ambassadors
- Adriana Lopez, Marketing Communications Project Manager - TotalEnergies
- Richard Tremblay, Senior Communications Specialist - AAA Northeast
- Stephanie Worrell, CEO - Sedulo
- Michelle Wagner, Associate Director, Employee Communications - MidPen Housing
- 5:00 pm - 6:00 pm - Close Of Day 1 - Join For A Networking Reception @ Venue Bar
- 6:30 pm - 8:00 pm - Dinner With A Group - Reservations Have Been Made
Day 3
- 8:30 am - 9:00 am - Breakfast & Visit Your Sponsors
- 9:00 am - 9:30 am - Day 2 Kick Off & Chairperson Address
- 9:30 am - 10:05 am - Case Study: From Emails to Ecosystems - Building a Thriving Digital Workplace Culture
- Ethan Chiu, Inclusive Communications and Integrated Media - Current Global
- 10:05 am - 10:40 am - Case Study: Balancing Innovation with Responsibility - A Framework for AI Governance
- 10:40 am - 11:10 am - Morning Refreshments, Networking Break + Visit Your Sponsors
- 11:10 am - 11:45 am - Interactive Workshop: From Inbox Overload to AI-Powered Insights: Optimizing Internal Communication with AI
- 11:45 am - 12:30 pm - Panel: Navigating the Metaverse - Communication Strategies for a New Frontier
- Petula Burks, Director, Office of Strategic Communications & Civic Engagement - City Of Richmond, Virginia
- 12:30 pm - 12:45 pm - Key Takeaways, Conference Wrap-Up
Who Should Attend
This conference is designed especially for senior-level professionals and their teams responsible for shaping and executing on their organization’s communications strategy for both external and internal audiences:
- Employee communications
- Internal communications
- Media relations
- Corporate communications
- Employee engagement
- Global communications
- Public relations
- Public affairs
- Human resources
- Branding and/or employer branding
- Social media
- Change management
- Corporate intranets
- Digital communications
- Corporate affairs
Location
ADDRESS
The Guild Hotel, a Tribute Portfolio Hotel
500 West Broadway
San Diego
CA 92101
United States
DETAILS
- The Guild Hotel is a luxurious and historic boutique hotel located in the heart of downtown San Diego.
- Originally built in 1924 as a YMCA for the Armed Services, the hotel has been restored to showcase its unique architectural features while offering modern amenities and sophisticated style.
- The hotel's premier location near the Bayfront, Gaslamp Quarter, and Little Italy puts guests just steps away from San Diego’s best dining, shopping, and entertainment options. Amenities include an exclusive onsite Barber, a locally influenced restaurant and bar, a European-inspired courtyard, a thoughtfully curated boutique, a wellness-focused fitness center, and an outdoor garden area.
